Daily Archives: May 14, 2020

Pennsylvanias twelve casinos have been closed for about two months to slow the spread of the coronavirus. The Keystone State is following a three-phase color-coded reopening plan. Thirty-seven counties will be in the yellow phase by May 15, but casinos can not begin to welcome back guests until the green phase.

Casinos in yellow phase counties:

Does this mean they will the first casinos in Pennsylvania to reopen? Like most things surrounding coronavirus, no one knows for sure and there is no target date.

Coronavirus closed all 989 commercial and tribal casinos in the United States for the first time ever. The shutdowns affect 652,000 casino and resort employees across the country and 17,000 casino employees in Pennsylvania.

However, some bright spots are emerging as casinos begin to reopen.

As of May 13, 23 casinos have opened their doors again according to the American Gaming Association. The majority are tribal casinos in Oklahoma.

On May 12, US News and World Report said hundreds of patrons lined up to enter the Thunderbird Casino in Norman, Oklahoma. The casino implemented social distancing, sanitation safeguards and limited entry to about 200 people which is about one-third of capacity.

Eleven casinos in Deadwood, South Dakota were among the first to open their doors and found guests eager to return, according to CNBC. Occupancy was between 85 to 90% with many people driving in from surrounding states.

Caleb Arceneaux, CEO of Liv Hospitality, part of a family business that owns and operates Tin Lizzie Gaming Resort and Cadillac Jacks Gaming Resort and four hotels in Deadwood told CNBC:

We were about 15% or 20% higher than a typical weekend business, which is significant. Cabin fevers real, and I think people wanted to get out and experience, you know, gaming again. I think as we get back to whatever the new normal is going to look like, the people are going to be more comfortable coming out, and get over the fear and panic.

At the South Dakota gaming resorts, social distancing rules of six feet were in effect. Guests do not have to wear masks but dealers for blackjack and table game wear masks since they cannot maintain a six-foot distance.

Other changes include:

In terms of total gaming revenue in 2018, Louisiana ranked fifth behind Nevada, Pennsylvania, New Jersey and New York.

Louisiana plans to reopen casinos on May 18, however it is subject to state police approval. Should they receive the go-ahead, it will provide an early look at how a larger gaming market will look after long COVID-19 closures.

Various panels at this weeks ICE North America Digital online conference, discussed the future of brick-and-mortar casinos and possible changes.

Simon Holliday, founder of H2 Gambling Capital, said he expects to seean initial surge for land-based properties due to demand but urges caution long-term.

Dont be fooled, its a minority of people. I think in the longer term more people will be hesitant to go to public spaces rather than those that have travel restrictions. It could take years, if ever, we get back to the same type of air travel. If you are further away from your customer, that is going to have an impact.

This would bode well for Pennsylvanias casinos which are commuter-friendly. Philadelphia is within a days drive of 40% of the U.S. population.

Kelley Tucky, owner of Ithos Strategic Communications, believes that preparations to reopen must be employee-centric to start.

Guests are watching how you treat your employees. If a guest feels feels employees concerns are not being heard, then they will make the determination if they are going to reconnect with you. Safety and security are Number One.

Michael Soll, President of the Innovation Group, laid out what recovery rates might look like starting in May over the course of a 12-month period:

During the most recent Pennsylvania Gaming Control Board meeting on April 29, Executive Director Kevin OToole said they started the process of discussing with casino operators their plans for the eventual reopening of land-based casino facilities.

There is an anxiousness among all of our staff to continue the process toward reopening land-based casinos as well as VGT gaming at approved truck stops. At this time, we do not know specifically when state and local government, in consultation with health experts will give the okay for casinos to reopen. We hope that day will come fairly soon.

Wind Creek Casino indicated that when they do reopen, they will be implementing a reservation system.

PlayPennsylvania provides weekly updates on the state of casinos across Pennsylvania here. As land-based gambling establishments remain shuttered, PA online casinos continue to flourish.

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Slots, Craps And COVID Masks: Casinos Begin Reopening, But When Will PA Follow? - Play Pennsylvania

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Global Online Casino and Game Software Market 2020 Share, Growth, Size, Opportunities, Trends, Regional Overview, Leading Company Analysis and...

Amid the politicization of the COVID-19 crisis, the U.S. casino industry is starting to reopen its doors.

While online casino gambling is growing in states where its legal, the vast majority of retail casinos remain closed. Thats slowly changing. As of Thursday morning, 23 casinos in the U.S. had reopened, according to tracking from the American Gaming Association, the industrys leading trade group in Washington, D.C.

Its a brutal situation for those working in the industry. According to the AGA, more than 750,000 people work at roughly 1,000 casino properties nationwide. The U6 unemployment rate in the country currently stands at 22.8%, and a record low percentage of Americans have work right now.

More than 200,000 casino employees in Nevada alone are out of work. Many have been furloughed.

The reopening of state economies, which includes casinos, amid a deadly pandemic speaks to the dire economic emergency. Casinos are reopening with extensive safety precautions such as body temperature checks and the widespread use of masks, but its too early to tell how effective they will be and whether the properties will have to close again if death rates spike this summer.

Play Poker Now At Global Poker

The US unemployment numbers are terrible but ever more telling is the employment to population ratio which has fallen to historic low of 51.3%. https://t.co/K0wTIyIWz8 pic.twitter.com/I6btL9LQg8

Adam Tooze (@adam_tooze) May 9, 2020

On Wednesday during the ICE North America Digital conference, a panel of experts discussed some of the ways casinos are trying to mitigate the dangers while resuming their respective businesses.

Kelley Tucky, a strategic communications consultant, said on the panel that its a precarious time for the industry. The villain is still at large, she said. The virus is still there.

Tucky advised casino operators to pay close attention to their public image during this critical time.

Most of the country is concerned that states are reopening too quickly, according to the latest polling.

CHART: Broad concerns that states will lift public COVID-19 restrictions too quickly; divide between Republicans and Democrats grows https://t.co/mvOgll23Kf pic.twitter.com/yvDOo3AIOa

Pew Research Center (@pewresearch) May 12, 2020

Its a risky bet for casinos, but its one the industry is willing to make.

Guests are watching how you treat your employees, and if a guest feels your employees concerns arent being heard, then theyll make the determination if theyre going to reconnect with you, Tucky warned casino operators. Safety and security is the No. 1 thing, making sure your people are put over your profits in this important stage.

Las Vegas Mayor Carolyn Goodman didnt get the memo in April, leading to calls for her to resign.

Were not test subjects! Vegas casino workers revolt against mayors plan to reopen no matter what https://t.co/TRpOeWFSuk

Raw Story (@RawStory) April 23, 2020

MGM Resorts indicated this week that it is looking to resume scaled-back operations in Las Vegas in as soon as a few weeks. The company on Tuesday released a seven-point safety plan.

Las Vegas' Casinos face a unique set of challenges as they try to get back to business. MGM resorts CEO BIll Hornbuckle warns that they could look very different when they do open up, "it will be different but we still think it can be meaningful." pic.twitter.com/gc8i511Czp

3rd Hour of TODAY (@3rdHourTODAY) May 12, 2020

One Las Vegas Strip eatery is planning to reopen next week, which will get the reopening ball rolling.

Peppermill Las Vegas, the stalwart fixture on the Strip, is planning to reopen on Friday, May 22, with precautions in place for COVID-19. https://t.co/JQ70ixY3oc

KSNV News 3 (@News3LV) May 14, 2020

As the Pew Research Center indicated, patronage to recently reopened casinos could largely fall along party lines amid the polarized political environment in a presidential election year.

It also depends on age, according to a survey released this week by Synergy Blue, a casino games maker that apparently would benefit from properties being reopened. The survey, which should be taken with a grain of salt, looked at the sentiment of 1,000 gamblers in late April.

Though the virus poses a severe health risk to casino visitors of all ages, health experts have long stated that COVID-19 is deadlier for older folks, especially those with a pre-existing health condition. The survey appears to back up that public perception, as younger gamblers were found to be more willing to visit a casino property more or less immediately after it reopens. The willingness to visit declines with age.

The survey also found that of those who are not planning to resume casino visitation or unsure about it, 58% cited economic reasons. While the stock market has rebounded greatly since mid-March, it still appears shaky and theres much uncertainty about the economy going forward in 2020.

55% of Americans say the condition of the global economy is a major threat as the economic fallout from the COVID-19 crisis becomes clearer.https://t.co/fv0T32cW1R pic.twitter.com/rMcDPeGGqQ

Pew Research Global (@pewglobal) May 10, 2020

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Casinos Continue Reopening With 'Villain Still At Large' - US Bets

The Swedish governments consultation on proposals to set deposit and bonus limits for online casino during the novel coronavirus (Covid-19) pandemic have prompted a largely negative reaction from the gaming industry.

Even those that broadly supported the governments goals of increased player protection suggested there was scope for change, with the country's gambling regulator Spelinspektionen having already flagged concerns about customers being lost to the offshore market.

Former horse racing monopoly AB Trav och Galopp (ATG) said it supported efforts to improve safeguards, though also noted that it has seen no increase in unhealthy play among its customer base.

ATG argued that a mandatory deposit limit would affect all verticals, rather than just online casino as intended by government. As such, it recommended a mandatory loss limit for online casino games be introduced. This was supported by Paf, which argued that a deposit limit would be less effective, and risk pushing players to illegal providers.

Cherry, on the other hand, rejected the grounds for the new controls. It argued that voluntary limit setting were more effective in prompting lasting changes in player behaviour, as these empowered customers to make decisions themselves.

Furthermore, it added, as the SEK5,000 deposit limit would apply to each account, rather than across all licensed operators, players would be more likely to move between providers. This, in turn, would make it harder to track changes in customer habits and spending, Cherry warned.

Others focused on the risk posed by restricting products in a way that hindered licensees ability to compete against offshore providers. NetEnt argued that with the Branscheforenigen for Onlinespel-commissioned Copenhagen Economics report already showing a significant decline in channelisation, the government was putting SEK4bn in gambling tax at risk.

Betsson, meanwhile, echoed Svenska Spels calls for the countrys gambling regulator Spelinspektionen to be given additional powers to tackle illegal gambling. It said during the pandemic, it would ramp up responsible gambling messaging and provide more data to Spelinspektionen on customer behaviour, to track any changes in player habits.

This, it said, should be supported by increased powers for the regulator to tackle problem gambling, and a licensing system for B2B providers to discourage partnerships with offshore operators.

Affiliate marketing specialist BonusFinder, meanwhile, highlighted the fact that in the past 12 months, searches for unlicensed casino brands had grown 305%. Searches for the specific term casino utan licens, casino utan svensk licens and casino utan spelpaus were up 710% in that period, it added.

BonusFinder warned that the proposal would also damage the short- and long-term financial futures of Swedish licensees, with operators required to undertake a vast amount of technical changes in a short space of time. Marketing would also need to be altered, it added.

This is not easy at the best of times, or the worst, which we are all experiencing today, it said.

Responses from Swedish government bodies were largely more supportive of the new restrictions, but not without qualifications. For example, the Swedish Consumer Authority (Konsumentverket) warned that in order for the restrictions to be effective, additional efforts would need to be taken to tackle offshore providers to ensure a high level of channelisation.

The countrys Public Health Agency (Folkhlsomyndigheten), on the other hand, argued that tighter controls were needed. It argued in favour of a total ban on bonuses during the period proposed, as well as a campaign targeting younger gamblers. It also argued that new controls should be permanent, rather than lifted at a later date.

The Administrative Court of Linkping added that while it broadly supported the governments aims, an in-depth impact assessment of the controls was necessary. Like BonusFinder, it noted that operators were being expected to make major technical changes in a short period of time, meaning it required additional guidance on how it should rule in cases of non-compliance by operators.

With the consultation closed on 8 May, the government will now assess the responses before making a decision on any potential changes to the restrictions.

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Consultation flags concerns over Swedish casino controls - iGaming Business

In the fast moving world of gambling, sometimes you might miss news that could be important to you. To make sure youre all caught up on gaming industry news, be it online or brick and mortar, were rounding up the some of the announcements and partnerships from the last week that you might have missed.

Betsoft Gaming raises the stakes with Platinum Casino

Betsoft Gaming, a leading provider of high-quality iGaming content has partnered with Romania-based Platinum Casino. The agreement will see the integration of a wide selection of Betsofts top-performing titles on the online casino in order to create differentiation for the casino in a crowded market and engagement with an increasingly sophisticated demographic.

Having identified specific features that create and retain customer engagement in its home market, Platinum Casino is confident that Betsofts portfolio, as well as its brand capital, will hugely appeal to the target audience both existing and new.

Greentube joins #PlayApartTogether campaign

Greentube, the NOVOMATIC Interactive division, has joined an awareness initiative to support the World Health Organisations (WHO) stay-at-home programme, offering a care package of game rewards to players across its social casino brands.

Coined the#PlayApartTogethercampaign,the care package includes giveaways such as extra free coins, extra bonus rewards, or special events to encourage customers of GameTwist, Slotpark and Gaminator to stay at home and help fight the spread of the current pandemic.

The special mechanics will appear in-app and will be promoted through CRM communications channels such as social media and newsletters, with links to WHO communication portals that list the guidelines and development updates of the situation.

Realistic Games to bring Electrocoin classics online

Award-winning casino content developer Realistic Games has signed a deal with land-based supplier Electrocoin to adapt famous brands such as the Bar-X series for online slot players.

Realistic Games will transform all of the classic titles includingBar-X,Super Bar-X,Magic 7,Magic 10,Bar-X 7evenandBig 7into online games that uphold the retro feel and nostalgia of the iconic originals, presented in the suppliers signature 3D cabinets.

Realistic will also work with Electrocoin to develop a suite of new content for the modern player, includingBar-X Game ChangerandSuper Bar-XGame Changer, two titles that feature a version of Realistics innovative board game bonus round concept, together with a duo of instant win Pull Tab games using the iconic Bar-X brand.

Playson signs partnership with Mozzartbet

Casino software developer Playson has signed an agreement to provide its entire suite of premium video slots to major Serbian operator Mozzartbet.

Mozzartbet now has access to titles includingSolar Temple, Solar QueenandGod of Wild Sea, along with Playsons popular Funky Fruits series and Timeless Fruit Slots portfolio.

The deal also includes Playsons wide array of integration-free engagement tools, such as seamless play, free spins, jackpots, and regular tournaments with daily prize drops, all of which are proven to enhance player retention.

Kiron launches with AGTech in global deal

Specialist virtual games provider Kiron and lottery and gaming supplier AGTech have agreed on a global collaboration agreement which will include the distribution of the parties respective products internationally.

Kirons premier virtual games offering, including football and racing, as well as a variety of localised sports and numbers games, will be integrated into AGTechs brand new platform and offered alongside the equivalent real sports markets.

The parties have agreed that Kirons content will be made available to AGTechs client base internationally, including markets in Asia, Latin America and Africa, with plans to implement the products across a variety of delivery channels in each territory.

Pronet Gaming bolsters portfolio with Booongo

Next generation platform provider Pronet Gaming has continued to bolster its portfolio of operator offerings after agreeing a deal with Booongo to go live with its range of slots.

Booongo prides itself on crafting premium HTML5 games with stunning art and innovative gameplay designed to attract, entertain and retain players excitement throughout their experience.

The deal allows Pronet Gaming to integrate Booongos full portfolio of slots, giving its operators access to titles such as Great Panda, Tigers Gold, 777 Gems Respin as well as dozens of others.

Booming Games launch on Microgames Peoples Casino for the Italian market.

A new international supplier will help to further expand the range of specialties and games available in the Microgame catalogue.

This is the effect of a new agreement entered into between the Italian provider and the Maltese company Booming Games, particularly well-known in the gaming sector also for having developed classical titles highly appreciated by the public.

The agreement reached between the two groups active in the regulated gaming industry provides for the supply of titles which, through Microgame, can be offered to hundreds of sites and brands operating in the Italian market.

Among the most awaited news from the enthusiast audience there is certainly Booming Seven Deluxe, a slot of the classic type set inside a casino and able to return a unique gaming experience.

Microgaming strengthens its aggregated content offering this May

Expanding its diverse library of over 1,000 games, Microgaming announces further game drops this month from its leading content partners.

In addition to supplying an industry-leading portfolio of legendary slots, branded blockbusters, exclusive studio content and record-breaking progressive jackpot games, Microgaming provides over 800+ global gaming brands with an extensive and growing collection of top-performing partner content, with over 240 additional titles earmarked for launch on its platform throughout the year.

The first of those games to be made available for Microgaming customers in May is 2by2 Gamings enchanting new slot game Wizard Of The Woods (4 May), which conjures up a host of features, including free spins and the Wizard Magic Feature.

Rush Street Interactive is First To LaunchAGS Online Real-MoneyCasino Games in the Pennsylvania Market at Betrivers.Com and Playsugarhouse.Com

Rush Street Interactive (RSI) has partnered with AGS (NYSE:AGS) to become the first online casino operator in Pennsylvania to premier the global entertainment companys fan-favorite games on itsBetRivers.comandPlaySugarHouse.comsites.

The first AGS slot game that launched in Pennsylvania wasPharaoh Sun, which is already a player favorite on thePlaySugarHouse.comonline casino site in New Jersey.Other player-favorite AGS gamesJade Wins,Longhorn Jackpots,andOlympus Strikeswill be available for Pennsylvania players in the next several days.

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Gambling Industry Announcement and Partnership Roundup - May 14, 2020 - CalvinAyre.com

The concept of live casinos has been around for quite a while, and many casino goers immediately liked the idea of having a land-based casino experience on their device. Although live dealer games were popular before the coronavirus pandemic, their popularity absolutely skyrocketed with many casino lovers being confined to their homes.

However, the land-based casinos are thinking about reopening their doors with certain measures in force in order to comply with social distancing regulations. Lets see what these measures are and how they would affect live casinos in general.

Casinos in Nevada Will Reopen, but Must Follow Guidelines

According to CasinoUSA.com which offers list of live dealer online casinos for players from USA such as live Blackjack and live dealer roulette casinos that governor of Nevada Steve Sisolak ordered all casinos and other venues to close their doors to visitors in mid-March. The final deadline for reopening was extended, causing land-based casinos in the state to lose millions of dollars in revenue.

Its no wonder why venues are now looking forward to reopening for visitors once again. They would not be able to operate, however, unless they follow the guideline proposed by the Nevada Gaming Control Board.

Essentially, all casinos that want to work will have to follow several rules. For example, games such as blackjack, baccarat, roulette, craps, and poker will only allow a limited number of players at the same table.

Moreover, workers will have to disinfect all critical surfaces regularly. These are the surfaces that many people come in contact with when playing casino games. On top of that, only a limited number of guests would be allowed, and no big groups of people should be let into casinos at once.

Basically, the rules come down to this clean as often as possible and make sure that social distancing takes place.

Nightclubs and restaurants will not work until further notice.

With all this in mind, can casinos in Nevada (or anywhere else in the world where they open their doors to visitors) expect casino goers to come flocking in?

People Will Still Fear Going to Casinos

The philosophy of casino operators who operate land-based venues is rather simple its better to have at least some revenue than to have none. Although they probably expect that visitors would not take long to decide to go to their favorite casino, the reality seems a little bit different.

The truth is that the lockdown has taken a toll on people, and fear isnt going to go away for some time. This could actually affect land-based casinos for months, if not years to come.

Once casinos reopen, they would have to reduce the number of patrons who can be at the casino at the same time. However, even when the maximum number is allowed, casinos would have trouble reaching the numbers that they had before the coronavirus.

People would gradually have more courage to go out and visit casinos, so the number of visitors will increase in time. Yet, theres no exact estimate of how long that period would be before it returns to the pre-corona state.

Live Casinos Will Become More Popular

Live casinos had been popular even before the coronavirus pandemic took place. Ever since the concept was invented, the popularity has been increasing. Therefore, its only natural to assume that people would continue to be more interested in this type of entertainment than before, regardless of the pandemic.

Sure, the popularity increase might not be as high as the past couple of months, but theres definitely going to be one in the future. The real reason live casinos are so popular is not actually related to coronavirus in any way.

We simply have to accept the idea that a concept such as a live casino is something that really has the power to disrupt the industry as we know it.

Online casinos offered us virtual games that are replicas of games that we found in land-based casinos. How live casinos offer much more than that they offer the land-based experience on the web, just a couple of clicks away.

In other words, instead of dressing up and traveling to the nearest land-based casino to play a couple of hands of blackjack, you can have exactly the same thing on your PC or mobile.Its the Social Factor That CountsThe real question here is why are live casinos getting popular in the first place? The real answer is not in technology or games. In fact, we have to deal with human psychology here.

Namely, when we play games such as blackjack or roulette, we often dont play them for the sake of playing. As a matter of fact, we dont even play them for the sake of winning money. Instead, we play them for the sake of socializing.

Hanging out with other people plays a huge part in casino games. What many casinos on the web didnt have in the past was the human touch. This caused many players to quickly get bored with some table and card games where their only opponent was the algorithm.

At one point, someone understood this flaw and came up with the concept of a live casino.

They decided to live stream live dealers directly from a casino or from a special studio and add the social part to online casino games. Nowadays, live dealer games are part of almost every casino on the web, and they offer a whole new level of entertainment, especially because they offer a perfect mixture of land-based and online casinos.

Final Thoughts: Are Land-Based Casinos a Thing of the Past?

Its difficult to make any kind of prediction regarding online and land-based casino industries. Big casino cities such as Las Vegas and Macau are going to be gambling centers for many years to come, despite experiencing some obstacles on the way.

Its also true that the popularity of online casinos, especially live casino sections, could directly influence the number of people who visit land-based casinos. Yet, it is always uncertain to predict whether such a thing would happen at some point.

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What Will the Future of Live Casinos in the USA Look Like After COVID-19? - Poker News - CardPlayer.com

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Speaking at PM:GO: In Touch with the Future, Parimatch CEO Sergey Portnov opened the floor to questions on topics ranging from why Parimatch and Conor McGregor are a great match, how to survive in a crisis, to predictions for the betting industry and sport in the wake of COVID-19. In typical fashion, Sergey spoke candidly to give the audience insights into some of the most pressing industry issues as well as his plans for Parimatch

The esports boom

Parimatch is one of the few betting companies to have already shifted its focus to esports and we are now looking to consolidate our position in the sector. Parimatch has a dedicated team with influential leaders responsible for our development strategy for esports. We will continue to seek out sponsorship deals in the esports sector and innovate our esports offering. The reality is that esports is here to stay and this is not just a temporary attempt to participate and jump on the hype bandwagon. Esports is in our DNA, it is our top priority.

With sports fixtures cancelled across the world, many sports fans have turned to esports, and the popularity of esports will continue perhaps even with the return of sports matches. Looking to the near future, it might be that traditional sports matches are held without crowds of people. For the betting industry, it actually doesnt matter. We just need the match to take place and to be broadcast. Looking further ahead, there will likely be plans drawn up to avoid having to stop all sport like this again, and there will be conditions agreed for how the sport industry can continue to operate if faced with another situation like the one were in now.

At Parimatch, we are also considering creating our own sports, to increase the opportunities for betting and entertainment for our players. For example, we could broadcast penalties, involving just a player and a goalkeeper. During normal times, you dont have these kinds of ideas which is why a crisis can be an opportunity to innovate.

Emerging from a crisis stronger and faster

With sports fixtures cancelled around the world, betting companies are seeing the majority of their players fall away. The challenge is how to engage wider audiences with simulated sports and this is a challenge shared by all bookmakers who have been affected by the COVID-19 crisis.

Some operators will withstand this crisis better than others, because they have adapted their business model, by pivoting to online casinos or adding alternative sports such as FIFA and table tennis.

Although Parimatch has been affected, we are poised to be one of the structural winners to emerge from the crisis, as we are adapting and finding new solutions so that we remain one step ahead. In every sector, this is great time to optimize your business, identify weak spots in the company and fulfil goals that have been put off.

For me personally, I feel comfortable during a crisis, maybe because I love fighting and it has given me the fighting spirit that you need to prosper during difficult conditions. My advice to those who struggle is to always stay calm to avoid being guided by emotions and making rash decisions under pressure. A person who can distinguish between truth and artificial pressure will be right in their decisions.

Parimatch & The Notorious: A meeting of minds

Our contract with UFC was a prerequisite for Conor as our brand ambassador and Conor is picky, he doesnt just collaborate with any brand for money. It was our connection to UFC that initially attracted him. But why did Parimatch choose Conor? Firstly, because there a few examples of celebrities who have really changed their industry. Conor is one of those few people he has made the UFC popular globally, bringing MMA into the mainstream. In fact, Conor is the face of MMA, and has attracted millions of fans to UFC not just because of his fighting skills, but for what he does

outside the ring. He can gather a crowd of people at a click of a finger you could say he is a great magician! That kind of power and energy is what we wanted for our brand.

In the ring: Beating the competition

At Parimatch, we of course keep an eye on our competitors, but we mostly compete with ourselves not on a personal level, but on a company wide scale. We are focused on meeting our own goals, and not trying to copy competitor products, no matter how great they are. We know our weaknesses as a business and we know how to fight them.

For Parimatch, the main priority is solidifying our position as a technology company. Already 99.9% of our business operates online and 70% of it is mobile based. However, we want to become a leading technology business, and not just within the betting sector. We want to be a role model for related industries. We know this may take a few years, but we are confident that we will do it and will become one of the very few betting companies to have made a major technology breakthrough.

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Sweden urged to rethink restrictions as searches for 'unlicensed casino' surges 700% - European Gaming Industry News

When we look at the whole gaming culture, there are a couple of good reasons why online casinos are so popular amongst the masses. Firstly, unlike some of the more tedious, lengthy, and often complicated video games, online casinos appeal to every type of player, beginner or professional. Then, there is the obvious charm of making money from casino games, something that you cannot do with video games unless you participate in tournaments.

While playing on online casinos is straightforward, one needs to be careful about joining the right one. An excellent tactic to make sure you choose the very best is by reading reviews. For example, the review of Slots lv Casino will inform you that it has been in the market for seven years, offers excellent bonuses, has a fantastic rewards program, and works brilliantly on mobile phones. This makes it a safe and profitable option to start your online casino journey. Now, once you have the website locked down, it is time to look at all the different games that are typically available through online casinos.

Slots are the easiest of casino games, and perfect for beginners. Nowadays, there are a variety of online slots in play, from the classics 5-reels to video and progressive slots. A special mention goes out to progressive slots as the jackpots in these games are genuinely life-changing. The best part about slots is that they require hardly any knowledge, are entertaining, especially the themed ones, and can be enjoyed when you have little time on your hands.

One of the most popular card games, poker requires some talent and is meant more for amateurs or professionals. Most online casinos offer their patrons the option of rooms that range in playing level and budget. Moreover, if you want to hone your skills, without competing with others, there is the possibility to play one-on-one live poker with a dealer.

When we look at the entire gambling industry, the one negative that some people say about online casinos is that they are not social enough. Still, in the battle between online and land-based casinos, the former has risen exponentially over the last decade, by merely making itself more and more social in nature. Take bingo, a popular game that one can now play online while interacting with other players through chats. Its the perfect casino option for those who like to mingle while making money.

Lotteries are for everyone, irrespective of who you are or how much you know about online casinos. Digital scratch cards and classic lotteries are common across most leading gambling websites. They are a fast and comfortable way to make money while you are still in your bed in the morning or even during your lunch break at work.

Looking at the growing interest in sports across the globe, many online casinos have now started offering sporting odds to their customers. These are usually for major competitions like the Premier League, Wimbledon, the Dubai Cup, or NBA finals. Sports betting is quite simply a hoot and adds an element of thrill into gambling, especially if you are a fan of any particular sport. However, it is always recommended that you bet on sports only after analysing the teams or players. This way, your wager is well-thought and has a higher chance of being profitable, in the end.

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Which is the Best Online Casino Game for You? - DailyGame

The latest Online Casino and Game Software market research added by Market Study Report, LLC, delivers a concise outline regarding the potential factors likely to drive the revenue growth of this industry. The report delivers valuable insights on market revenue, SWOT Analysis, market share, profit estimation and regional landscape of this business vertical. Moreover, the report focuses on significant growth factors and obstacles accepted by market leaders in the Online Casino and Game Software market.

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Global Online Casino and Game Software Market is anticipated to grow at a strong CAGR by 2025 - Germany English News

Multi-vertical operators have been keen to narrow the gap between sportsbook and casino content, boosting the cross-sell opportunity in the absence of live sports.

We asked Stian Hornsletten (pictured above), CCO for igaming software provider EveryMatrix, about appealing to sports punters with casino-integrated content.

He discussed where virtual sports fit in, how his companys game development unit has added a special version of casino games for sports bettors, and why esports will hold its audience despite benefiting, relative to other verticals, from lockdown measures.

SBC: How is EveryMatrix narrowing the gap between sportsbook and casino to deliver the best entertainment set for its clients?

SH: Our clients are very eager to explore new content. Operators are actively looking for more content, but they need to be creative in advancing alternative forms of entertainment to their players. Virtual sports is not a betting vertical meant to replace real sports but rather a complementary offering that, if used creatively, has the potential to bring in more revenue.

Weve seen massive three-digits growth week-over-week in our reporting, so there is solid potential for virtual sports in the long run. Some key advantages of virtuals include eliminating long waiting times associated with real-life sports events, quick access to a wide variety of content, and having an innate attractiveness for computer games enthusiasts.

Virtuals sports are a gaming category with its own complex environment, and we are providing operators with quite a lot of content choices. To date, we made available content from Global Bet, Kiron, NSoft, Golden Race, Leap Gaming, 12 Gaming, Betradar, and we are already looking to integrate another five to six additional providers.

SBC: For a sports betting punter, the volume of new games integrated through the casino isnt really of interest, it has to be something that really appeals to them. How are you cross-selling to this audience by delivering products more familiar to them?

SH: One of the big advantages of CasinoEngines is that we have more than 130 integrations. We are offering content from over 160 different game providers which have a big selection of different types of games, including slots but also many other types. CasinoEngine aggregates around 80% of all content in the market. And as mentioned, we also have a big selection of virtual sports across seven providers with another five to six in the pipeline.

We also have our esports products integrated, which enjoyed a lot of attention from both our development and commercial teams in these past weeks. OddsMatrixs esports services have really picked up and are now a rising star of the company. We started to focus on esports in early March, and weve signed 10 contracts for esports since then.

Our offering for esports events has grown a lot, especially for NBA2K and FIFA, which cumulate for 85% of the betting volumes. There is also a big appeal for traditional esports such as CS:GO. It depends on the players and the larger esports market, but all seems to be working quite well. More in-depth information can be found in The State of Esports Betting 2020 Report.

Were also cross-selling more traditional casino games such as roulette, live games and poker. I think there needs to be a combination. With CasinoEngine, operators get access to all of this through one integration. Poker, table games, virtuals, and everything in between.

SBC: You mentioned above that you consider virtual sports in the gaming category. Is this for integration purposes or how you group the content? And what else are you doing in-house to increase the cross-sell to sports from the CasinoEngine aggregator?

SH: CasinoEngine is not only a casino aggregator, we call it the iGaming integration platform. Thats what it is an integration layer with a unified API into the operators PAMs, gaming platforms and various wallets. With these integrations on the gaming side, everything goes through CasinoEngine.

We also have bingo and poker products, so its a light integration layer which gives access to everything. We launch between three and four new vendors, and handle around 600-700 vendor configurations across our clients each month. There have been a record number of configurations and changes as well a lot of new games released in the last weeks.

As cross-selling between casino and sports becomes more important, Id like to mention Slider Games, a new product released by our game development unit, Spearhead Studios.

It provides a special version of various casino games, which sports bettors can play while waiting for a new match to start without leaving the sportsbook, with only a rapid swipe motion on the screen, like on Bwin, for example. A small button added in the events screen gives permanent and instant access to casino content, such as roulette, blackjack or slots targeted to a specific local audience.

This is something that works very well; we have seen up to 20% uplift in revenues from sports players. It offers quick access to entertainment while they are waiting for the next event to start or the half time break to end. It was specifically tailored for the sportsbook market.

SBC: You mentioned the quick rise of esports. In an interview with your CEO Ebbe Groes, he said that you still want to present this as something different rather than mixing it in with sports. How do you see the way in which esports can be taken more mainstream?

SH: Our research says that showing esports separately from traditional sports works the best. This doesnt mean you cannot mix them up as there are players who do wager across verticals. Were doing both, but esports have an entire universe around them and tend to be taken very seriously by players and punters.

You could say its a more complete and more complex product. I also think that it differs a bit, as esports itself is a big market with different types of players playing games such as NBA2K or FIFA, while some players prefer classics like CS:GO or DOTA.

SBC: Everyone is, inevitably, now talking about presenting the best combination of esports, virtuals and casino games in the absence of live sports. Is this something that was always in the pipeline for EveryMatrix this year? Or like a lot of people, has the current situation brought about a change in your approach?

SH: I think the current situation has sparked a lot of innovation. When I talk to tier-1 operators, they have all got things lined up, and most know what they need to do by the end of this week or the next one, in order to close the revenue gap.

These operators must integrate alternatives since there are no sports events to bet on. I think that one of the biggest winners are esports, which already benefited a lot from whats happened in the past two months. Esports is an enduring solution and will remain of interest for a long time, especially from the numbers that we are seeing.

SBC: From a supply point of view, building in an esports offering and adding more virtuals could bring about an initial financial hit, but over time do you think operators are only going to be looking at those working across all verticals?

SH: I think that sportsbooks will have to rethink their offering. When it comes to esports, I noticed that some operators are not used to getting a lot of data sources quickly. So they are struggling to suddenly become very good at esports. At least thats the case with many of the new operators were speaking to.

For esports, we use 10-15 data sources to ensure reliability and to offer a massive number of events, over 50,000 monthly events as of April 2020, but also streaming, which is very important when it comes to esports. Sportsbook operators can turn to OddsMatrix rapid integration tab as an agile solution for adopting esports.

SBC: Just finally, if you had to guess what might happen after all lockdown measures are lifted and the world goes back to some form of normality. Will we see this blurring of the betting verticals become a permanent thing, or do you expect a return to more distinct audiences?

SH: Keeping an eye on the future, it makes sense to integrate short-term actions into a strategic business plan that can boost post-crisis performance. I think people will ultimately expand their areas of interest, even if they will go back to betting on what they used to for some extent.

This sports shutdown showed everyone that there can be a huge uplift in esports and also in online gambling vertical overall. Growth from the online casino is not only because of the lack of sports, but also due to land-based being closed and players moving online.

These extraordinary times have driven traditional players towards new wagering options, simultaneously drawing in a new audience. For those operators able to retain large shares of both, actions today will quickly turn into an enduring investment and significant revenues.

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Stian Hornsletten, EveryMatrix: Closing the gap from sports to casino - SBC News