Daily Archives: March 19, 2017

Digital Darwinism Predicted as Changes in Consumer Behavior Transform Marketing Landscape – MarTech Advisor

Posted: March 19, 2017 at 4:30 pm

The next few years are going to be transformative from a marketing perspective partly driven by a new generation of marketing technologies but also continual changes in consumer behavior, which will lead to Digital Darwinism. Stephen Ingledew at Aprimo sheds some light on the evolutionary process that sees digital marketing embedding itself within corporate organizations in many countries

What is Digital Darwinism? Quite simply it means that when technology and society are changing faster than organizations can adapt, the only positive way to respond is to become customer driven. As a consequence, organizations will need to radically evolve their marketing operations to become customer driven.

To promote customer-centric operations, financial organizations should ask themselves, How are we relevant to a consumers life and how do our products address real-life changing consumer needs?

Failing to address the real and changing needs of consumers will open the way for the emerging group of market disrupters that will address those needs instead. Established businesses can too easily assume that because they are the biggest and have the most resources, they will be the survivors. Darwinism proves that isnt the case. Businesses that adapt and change will succeed, as opposed to those that continue to stick with what they have always done.

The right marketing operations platform

Within this rapidly evolving marketing environment, the selection of the most appropriate marketing operations platform is important. Securing the right marketing operations platform can help transform the way businesses interact with customers. Executives should seek a platform that supports the key foundations of marketing issues including: governance, risk management and supplier relationships. Technology has always been around on a basic level it facilitates automation and efficiency but it does not in itself create a customer driven businesses.

Technical advances should be combined with innately human marketing skills, such as creativity, an imagination and empathy - skills that technology cannot replace. As time goes on and the possibility of more jobs being replaced by technology increases, we must find a space that allows marketers to add value through their human skills. Essentially, freeing marketers to be marketers.

Furthermore, marketing execs should take a step beyond the front-line marketing team and ask questions like, How will my platform support aspects of the wider marketing ecosystem such as legal, risk, sales channels and third party suppliers? The right technology should break down silos within a company and provide a keen focus on client contact, the customer need and purpose of your business. The focus shouldnt just be on the technology. Placing concentrations beyond technology is valuable because otherwise efforts will only be put towards efficiency, which doesnt exactly motivate employees to get out of bed in the morning.

Within businesses there is a need to give consistency with personality. The brand is personality - it is not the company colors nor the logo. Customers relate to personality, and they expect that personality to have a certain level of consistency. The more comfortable customers are with a personality; the more engaged customers will feel. However, within marketing, different channels are often used such as mobile, telephone or social: frequently each channel can give a different experience or facet of your personality. The different channels can lead to confusion for your customer. By having a single source of marketing truth providing transparency and consistency of message tone and style, a marketing operations platform can ensure the root core of your personality is amplified across channels. While still enabling creative conversation, always provide an opportunity to give consistency with personality.

Marketing Operations helped me sleep at night

The best marketing operations platform provides governance and control while still driving operational efficiencies.

The right technology platform enables you to have confidence that your marketing messages are compliant. Once you have compliance confidence, you can empower your teams to be more creative and co-create with customers. We need governance and control this is where marketing operations technology becomes invaluable.

Regulators have the power to investigate, fine and potentially sanction the senior person who is ultimately responsible for signing off marketing from a regulatory perspective. Therefore, as senior executives are distanced from day-to-day operations, they need the assurance that their marketing messages are compliant and legal.

Once you have that confidence and competence, teams can self-regulate but to do this there is a need for governance and control, which is where technology comes into its own.

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Surprise teen gives back with robotics team – AZCentral.com

Posted: at 4:29 pm

Andrea Galyean, Special for The Republic | azcentral.com 7:03 a.m. MT March 18, 2017

A group of West Valley teens built a device to compete in a nationwide robotics competition, all through the persistence of one Surprise teen's passion for science. Wochit

Joseph Goyer takes measurements to make a computer model of Goddard so the team can continue to work after the robot is sealed in a bag in accordance with FIRST rules.(Photo: Andrea Galyean/Special to The Republic)

It's a sunny Saturday in Peoria, but in a workroom inside Arizona Challenger Space Center, a cluster of teenagers and adults is leaning over laptops, scribbling on whiteboardsand crawling on the floor with a what is that exactly?

There's a beefy aluminum chassis outfitted with four white wheels, a belly full of circuit boards and motors, and a clear plastic canopy that gives it the look of a 100-pound dune buggy. It's a robot. And this group, known as Launch Team, is scrambling to get it ready for the Arizona West Regional FIRST Robotics Competition (FRC), which will be held April 6-8 at Grand Canyon University in Phoenix.

FIRST, a non-profit founded by inventor Dean Kamen to offer science and technology competitions for students from kindergarten through 12th grade, produces the FRC, in which teams of high school students and their adult mentors have six weeks to build and program robots that complete tasks while racing against the clock and other teams. Of the 778 teams across the U.S. including 42 in the Arizona West conference, most are organized by schools.

Launch Team, however, draws its members from West Valley students whose schools don't offer a team. The members don't have the convenience of after-school work sessions, and few of them had met before their first awkward get-together in November. But Launch Team has some advantages: It has free use of the Challenger Space Center; it has a cadre of adult mentors to offer technical advice, toolsand welding assistance; and it has Stephen Robertson.

Stephen, 17, is a senior in the CREST engineering program at Paradise Valley High School, but he lives in Surprise. He is also the founder of Launch Team.

When Stephenwas in grade school, he liked his science classes, but found them "kind of low-level," so his father, Steve Robertson, an engineer at Toyota's Arizona Proving Ground, did "extra stuff" with him at home. Stuff like free-body diagrams and the periodic table.

His mother, Lori Robertson, remembers the day Stephen offered to make dinner. "He was in and out between the kitchen and the backyard and he kept getting out all this aluminum foil and I didn't know what was happening," she said. He was making a solar oven.

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"He made a pizza!" Lori said, "I mean, he used bread and ketchup and cheese, but it worked! He figured it all out by himself."

He was 8.

When he was 12, Stephen overheard his sister's ballet instructor say ticket sales for an upcoming recital would be cash only. So he set up a Square account for the dance troupe and took credit cards using an iPad. Then he revised the group's website for search engine optimization.

When he was 13, his parents asked what he wanted for Christmas: an X-box or a 3-D printer.

"I chose the printer," Stephen said. "And that was the better option."

It was better because Stephen used it to invent things, like a tool to separate electrical connectors. It's a handy gadgetand the subject of one of two patent applications he wrote before he turned 17.

As a young technophile living in the West Valley, Stephen had attended space camps and other programs at the Challenger Space Center.

So last summer, when he was looking for an internship to fulfill a school requirement, he thought of the Challenger. And he thought of an assignment for himself.

"I'll never forget his proposal," said Beverly Swayman, the Challenger's executive director. "He said, 'I really want to work here as an intern, and I'm going to get you a 3-D printer.'"

I'll never forget his proposal. He said, 'I really want to work here as an intern, and I'm going to get you a 3-D printer.'

Swayman described her "amazing" intern to her board of directors and one of them, in turn, called Jason Yocum, CEO of Gilbert-based STAX 3D, who offered to donate a printer.

When Yocum arrived with the machine, Stephen was waiting at the door.

"It was clear he couldn't wait to get his hands on it," Yocum said. "He already had plans for it, and he started printing prototypes of his designs right away."

Right away, Stephen impressed Yocum.

"He's really humble," Yocum said, "but you could immediately tell that he has a lot going on. He has the skills, the entrepreneurial mindset, the self-starting. I had to ask: 'How old are you? And will you come work with me?'"

Joseph Goyer and Stephen Robertson work on Goddard on the last "build day" allowed under the rules of the FIRST robotics competition.(Photo: Andrea Galyean/Special to the Republic)

Although Yocum remains serious about the job offer, Stephen has been busy with another lifelong passion: robots.

He was barely past kindergarten when he was captivated by a PBS program about a FIRST competition. His father bought a Lego robotics kit, which they built and programmed together, but they couldn't find any teams to join.

When Stephen was in fifth grade, however, one of his teachers organized a FIRST Lego League (FLL) team and "my old dream came true." He loved competing and working with others to solve practical problems.

But, two years later, Stephen moved on to a middle school without a robotics team. He filled in the gap by volunteering as a referee and mentor for FLL competitions, but when he enrolled at Paradise Valley High School in 2013, he was thrilled to join the school's FRC club, Team Paradise.

In his sophomore year, Stephen was elected treasurer of Team Paradise, where he put his entrepreneurial skills to use by persuading community members to donate through the school tax credit. The team posted its best financial record ever, even as Stephen continued to mentor younger students in the FLL, as well as volunteer at other organizations and play first violin in the orchestra, too.

Taking note of Stephen's efforts, Team Paradise's faculty adviser, Robert Kabrich, nominated him for a Dean's List award in 2016, which recognizes students who promote the mission of FIRST. Stephen was selected as a finalist and went to the national competition in St. Louis, where he attended the awards luncheon in June.

At the ceremony, Stephen listened carefully to the speeches. He heard representatives from Yale and MITsay that the country needs more people studying science and technology. He heard how much more likely students were to enter those fields if they had participated in things like robotics competitions. And he heard Kamen himself urge the finalists to get more kids involved.

Stephen took it all to heart.

"When I got back home, I was thinking about what they'd said," he remembered. "And I started thinking about how much FIRST had given me, and I realized I needed to give back."

He remembered how he felt without a robotics team in middle school. His younger sister, who also loved FLL, was entering the same school and was about to face the same issues.

Inspired, Stephen put together a proposal for a middle school team and took it to the principal. A teacher volunteered to help, as did two of Stephen's Paradise teammates, and he applied for grants and sponsorships to cover the cost.

"We expected maybe five kids," Lori said, "but we ended up with 28!"

So they started two teams, both of which competed in the FIRST Technology Challenge in November.

Joseph Goyer (from left), Jonathan Kerr, and Stephen Robertson inspect the undercarriage of their robot.(Photo: Andrea galyean/Special to The Republic)

Suspecting that older kids would be just as eager, Stephen decided to start a community team for West Valley high school students.

And, recalling how much he enjoyed his time at the Challenger Space Center, he "realized it was a prime spot for a robotics team."

Swayman agreed and offered facilities free of charge. "Our goal is to find, inspireand excite students," she said, "so hosting the robotics team really fits with that mission."

Stephen wrote more grant applications and found more sponsors to secure the $6,000 needed for a startup FRC team.

Then he asked his father: "Do any of your co-workers at Toyota have kids who would be interested in this?"

The answer was yes. And those co-workers' kids had friends, too.

Riley O'Rear, 14, lives in Peoria and has always been interested in computers. He's programmed the robot to respond to a wireless joystick. Joseph Goyer, 17, also of Peoria, takes engineering classes at school and has created a 3-D model of the robot in SolidWorks, a computer-aided design program. Other kids come from Glendale, Surpriseand even Prescott. All of them have helped to design, buildand test their first robot.

And all of them have been supported by Steve and Lori Robertson and other adult mentors who came through the same word-of-mouth recruitment network as the kids.

Shannon O'Rear, a computer consultant and Riley's father credits Stephen with creating an experience that wouldn't otherwise exist: "Years ago, I sought out a robotics team for Riley, but there just wasn't anything out here. There are so many kids that would love this and would thrive in it; it's great to finally have this opportunity."

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The group dubbed themselves Launch Teamafter their home at Challengerand named their robot Goddard, after the inventor of the liquid-fueled rocket.

When Goddard drives into the arena on April 6, it will tackle two out of the three challenges posed by this year's FRC: collecting and delivering gears around the court, then climbing a rope. The third option, shooting balls into a hopper, seemed a bit advanced for the rookie team, most of whose members are just glad to be participating.

"Our robot is definitely on the simpler side," Riley acknowledged. "But it's super cool now that it's all coming together. And we'll know more for next time."

With its members planning ahead for 2018, Launch Team is now developing its own momentum, which it will need because its founder will be graduating in May.

As for where he'll be next year, Stephen isn't sure. He's applied to the colleges that were recruiting at the Dean's List awards, including Yale and Stanford.

But he's leaning toward ASU, for a very Stephen-type reason:

"I can't go so far away," he explained, "I've got to stay and help the teams."

The Arizona West Regional FIRST Robotics Competition will be held April 6-8 at Grand Canyon University Arena, 3300 W. Camelback Road in Phoenix. Attendance is free for spectators. For details, visit: firstinspires.org.For more information about Arizona Challenger Space Center, visit: azchallenger.org.

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Winning Fourth Grade Robotics Team Told To ‘Go Back To Mexico’ – Huffington Post

Posted: at 4:29 pm

A team of black and Latinx fourth graders became the target of racism during a robotics competition in Indiana, but they didnt let that stop them from going to the world championships.

Last month, the Panther Bots,a five-student team from Indianapolis Pleasant Run Elementary School, had finished participating in a robotics challenge at Plainfield High School when their competitors saw them in the parking lot and yelled to them, Go back to Mexico! according to the Indiana Star.

They were pointing at us and saying, Oh my God, they are champions of the city all because they are Mexican. They are Mexican and they are ruining our country, Diocelina Herrera, mother of one of the Panther Bot students, told the Star.

But the students, three of whom are Latinx and two of whom are black, did their best to ignore the hurtful words and strive to do better.

I feel like what they say doesnt affect us, Elijah Goodwin, a 10-year-old Panther Bot, told local news station WTHR 13.

When you are a good team, he added, people are going to hate you for being good and I think what people say can make you greater.

Panther Bots

The studentsattitude proved successful.

After winning several awards during robotics challenges at the Indiana State Championships, the Panther Bots earned a ticket to the Vex IQ Robotics World Championshipin Louisville, Kentucky.

Well, our scrappy little robotics team did it! Lisa Hopper, coach of the Pleasant Run Elementary Schools Panther Bots team, wrote on Facebook after they earned their spot. It has been an exciting journey.

Officials at Plainfield High School told the Star that they were unaware of the racist comments made during the competition, but called the behavior disheartening and unacceptable.

Hopper thinks the students were targeted because they arent white. Their school, Hopper explained in a teamsponsorship presentation, is a low income Title I school.

For the most part, the robotics world is kind of a white world, Hopper told the Star. Theyre just not used to seeing a team like our kids. And they see us and they think were not going to be competition. Then were in first place the whole day and they cant take it.

And it seems that the students graceful response to the racism has helped them fund their trip to the championships.

On Saturday, aGo Fund Me Account set up for the Panther Bots surpassed its$8,000 goal to help pay for their travel expenses and robotics parts. Their fundraising page is filled with comments from people who read their story and praised their determination.

Keep up the interest in robotics and dont let anyone tell you that you arent worthy, one donor wrote. You have earned your success!

The Panther Bots have won six awardsfor their robotic creations, according to the teams Go Fund Me page. During the Indiana State Championships, they ranked fourth in the state for teamwork, 11th in the state for skills and programming and won the Create Award for best robot design,which earned them a ticket to the World Championships.

Now, the internet is rooting for the Panther Bots next win.

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Hundreds of students in SF for city’s first robotics battle – SFGate – SFGate

Posted: at 4:29 pm

Photo: Paul Chinn, The Chronicle

Robotics teams square off in a qualifying match of the First Robotics Competition at St. Ignatius College Prep in San Francisco, where 41 schools competed.

Robotics teams square off in a qualifying match of the First Robotics Competition at St. Ignatius College Prep in San Francisco, where 41 schools competed.

Above: Members of the Ruth Asawa School of the Arts Cyberdragons carry their robot into the arena.

Above: Members of the Ruth Asawa School of the Arts Cyberdragons carry their robot into the arena.

Left: Seyhmus Aca (left) watches his Sultans of Turkey teammates compete in a qualifying match at the First Robotics Competition.

Left: Seyhmus Aca (left) watches his Sultans of Turkey teammates compete in a qualifying match at the First Robotics Competition.

Hundreds of students in SF for citys first robotics battle

Its very exciting, and Im really interested in robotics, said Hayel Kiymetli, a gangly 14-year-old with her long dark hair pulled into braids. Im really happy to be here.

Hayel Kiymetli traveled from her boarding school, Darussafaka in Istanbul, as one of hundreds of high school students taking part in a regional First Robotics Competition, which was held for the first time in San Francisco this weekend at St. Ignatius College Preparatory. For Inspiration and Recognition of Science and Technology was founded in 1992 and is the worlds most prestigious organization of its kind. Winners from this weekends event, which continues Sunday, will go to the world final in Houston in April.

In San Francisco, theres a lot of technology, said St. Ignatius science teacher Don Gamble, who helped bring the event to the school. I thought this was one of the greatest ways and most fun ways to bring electrical engineering, mechanical engineering and software engineering to the kids. Last year, his schools team went to the world final after winning the Rookie of the Year award.

The competition itself goes like this: Students from three teams are put together against another alliance of three teams, each team with a robot they have designed and built. The teams were told how the game would work in January, when they had six weeks to engineer the robots accordingly.

This has been designed and built from scratch in six weeks, said sophomore Emma Blenkinsop, showing off the robot for Lowell High School in San Francisco, where she is the elected vice president of PR and student-led fundraising for a 60-member team.

The theme this year is SteamWorks standing for science, technology, engineering, arts and math. Human drivers remotely controlled their robots to zoom around the field to gain points by collecting yellow Wiffle balls (representing fuel) that they shot into a target (the steam boiler), as well as gears that they delivered to towers (the airship), where human pilots put them in place.

Each match is 2 minutes long, so things moved quickly, with robots ramming each other like bumper cars while grabbing balls. During the last 30 seconds, the pilots lower ropes to pull the robots up onto the aircraft for an extra 50 points.

While the students mostly wore team T-shirts, some also donned steampunk glasses and top hats. Referees, mostly volunteers from Google and other tech companies, donned standard black-and-white ref shirts and shorts.

We want to do for technology what the Olympic committee did for sports, said First founder and CEO Dean Kamen, an inventor also responsible for the Segway scooter. But unlike the Olympics, Kamen said, Every kid on every team can turn pro. There are millions of jobs for kids that can code.

In the pit, where teams plot strategies and tune their robots between matches, Natalie Lunbeck, 17, of Sacred Heart Cathedral Preparatory in San Francisco represented the brand-new Misfits, an all-girls team with students from several schools.

Everyone is welcome, said the junior, who wants to learn programming. In a lot of robotics teams, you have to work your way up. In your first year you dont get to do anything not the case in the Misfits.

Members of team 254 from Bellarmine College Preparatory in San Jose, which was backed by the NASA Ames Research Center, had the hushed concentration of a Formula One pit crew. Wearing matching blue jerseys, they were fine-tuning an LED light that they used with a smartphone camera to determine the best angle and speed to shoot balls from their robot to the target.

Captain Joel Bartlett, 17, said the team built two robots initially so they could continue to play with the design after their six-week initial build period was over. Teams like his and Lowells meet most weekends and evenings during competition season to work on their robots, with a minimum time requirement that most students far surpass.

Its fantastic, said Muge Tuvay, science teacher and mentor for Kiymetlis team, the Sultans of Turkey, who has seen her students understand that they need to work together and help each other to perform well. They learn so much more than just robots.

Tara Duggan is a San Francisco Chronicle staff writer. Email: tduggan@sfchronicle.com Twitter: @taraduggan

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Is robotics a solution to the growing needs of the elderly? – BBC News

Posted: at 4:29 pm


TechCrunch
Is robotics a solution to the growing needs of the elderly?
BBC News
The receptionist at the Institute of Media Innovation, at Singapore's Nanyang Technological University, is a smiling brunette called Nadine. From a distance, nothing about her appearance seems unusual. It's only on closer inspection that doubts set in.
Announcing TC Sessions: Robotics, a one-day event on everything ...TechCrunch
How to Invest in the Future of Robotics -- The Motley FoolMotley Fool
Envisioning the future of roboticsRobohub

all 8 news articles »

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Georgia State has begun to invest in virtual reality to expand its research efforts – The Signal

Posted: at 4:28 pm

Georgia State has begun to invest in virtual reality to expand its research efforts

Georgia State is utilizing a new medium to further its advances in research: Virtual Reality (VR). Harsha Goli, Chief Financial Officer of the Panther Hackers, said that VR is a way to trick the user into a different perception of reality.

What virtual reality means is a complete replacement of our current reality. Currently this is done in the simplest way possible, by placing a display with a separate window on each eye to replicate different angles, Goli said. This tricks the user into having depth perception, which is what makes it real to him or her. So effectively, it replaces your vision and hearing with its alternate reality.

VRs research upsides

Georgia State psychology professor Page Anderson conducted research using VR to reduce the stress of people suffering from Social Anxiety Disorder (SAD).

Its not necessarily that virtual reality is a cure to social anxiety or probably anything. Its what the technology can do for you, Anderson said.

The VR system can simulate social environments to get those suffering from SAD accustomed through a more controlled immersion technique.

Its based on a very similar principle that in order to overcome your fears you have to face your fears. Most people can not tolerate that type of treatment for their anxiety so the idea of virtual reality is if you can take first step in a virtual world then you will be able to do so in the real world, Anderson said.

Anderson clarified that VR is not about the real experience, but preparing the user for the social environment and practicing cognitive processes.

It does not make it a more real of an experience, but it allows you to practice ways of thinking that will decrease your level of avoidance for the real situation, Anderson said.

The library has also made efforts to deploy innovate ways to conduct research using VR. In November 2016 the library launched a new virtual reality room that is available for reservation.

Library North room 275 now houses HTC Vive headset, an Alienware gaming PC, two wireless handheld controllers, and two lighthouse base-stations positioned on floor-to-ceiling stands.

The inclusion of VR was brought on when Dean of Libraries Jeff Steely, allowed faculty to propose innovative projects that directly benefit students. Business Data Librarian Ximin Mi, proposed the inclusion of VR technology in the library claiming that VR would strengthen Georgia States research.

As one of the few spaces open to all faculty, staff and students on campus, the GSU library serves the whole campus equally with information resources, research support, and increasingly technologies for inspiring research and learning activities,Anderson stated in her VR proposal. Adding VR services helps expand the spectrum of library technology support for learning and research, and strengthen the GSU library as a university-level research support hub.

VR for the classroom

In an effort to further understand VR and the impact it may have on the students of this generation, Sinclair interviewed Art Historian Glenn Gunhouse at Georgia State, who said that VR ultimately creates experiences that may have not been possible otherwise.

What VR offers to my students is an increasingly true-to-life way of visiting places that we otherwise could not visit, either because they are very far away, or because they no longer exist. Im hopeful that, in the future, I will be able to bring entire classes into a common virtual space with me, so that, for example, I can teach my class on the Roman house inside a virtual Roman house, Gunhouse said. Thats technically possible now, using VR social-networking apps like VRChat. The only thing preventing me from conducting such a virtual field trip today is the lack of a classroom equipped with the necessary hardware.

Panther Hacker members also believe in the impact VR can have on education as some of them participate in a project called, 3D Atlanta, dedicated to recreating Atlanta in the 20s as a virtual world, so people can walk around town and be a part of Atlantas history, according to Goli.

Sinclair said the library allocated $4000 from library donors to fund the implementation of the VR system and library is still open to more donations that would fund a possible to expansion of the existing room.

Thanks to generous library donors, the library has foundation funds that we can use from time to time to support innovative projects beyond our regular services, Sinclair said. So far, we have invested approximately $4000 in this equipment and service from foundation funds.

The VR system has picked up some momentum since being implemented as it has been booked 90 times by students, with over 150 hours of VR time logged so far, according to Sinclair.

Georgia State offers Georgias first B.I.S. degree in social entrepreneurship

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Virtual reality transforming James Joyce’s ‘Ulysses’ into game – Press of Atlantic City

Posted: at 4:28 pm

BOSTON Students are developing a virtual reality game based on James Joyces Ulysses as part of a class at Boston College.

The goal of Joyce-stick is to expose new audiences to the works of one of Irelands most celebrated authors, as well as to give a glimpse of how virtual reality can be used to enhance literature, said Joseph Nugent, the Boston College English professor who is coordinating the project.

This is a new way to experience the power of a novel, he said. Were really at the edge of VR. Theres no guidance for this. What we have produced has been purely out of our imagination.

Nugent and his students hope to release a version of the game June 16 in Dublin during Bloomsday, the citys annual celebration of the author and novel. Theyve already showcased their progress at an academic conference in Rome last month.

Joycestick, in many ways, fills in the blanks of the novel, as many of the places key to the story have been lost to time as Dublin has evolved, said Enda Duffy, chairman of the English Department at the University of California, Santa Barbara, who has tried a prototype of the game.

The VR version in this way completes the book, she said. It makes it real. Ulysses is an ideal book to be turned into a VR experience, since Dublin is, you might say, the books major character.

There have been a number of efforts to bring works of literature into the gaming world over the years, including a computer game of F. Scott Fitzgeralds The Great Gatsby that became a viral hit in 2011 as it mimicked the look and feel of a classic, 1980s-era Nintendo game.

But the Boston College project is unique for trying to incorporate virtual reality technology, says D. Fox Harrell, a digital media professor at the Massachusetts Institute of Technology.

He is impressed that the students are taking on such a complex text.

It requires multiple entry points and modes of interpretation, so it will be fascinating to see how their VR system addresses these aspects of the work, said Harrell, who hasnt tried the game out yet.

Considered the epitome of the 1920s-era modernist literature, Ulysses traces a day in the life of an ordinary Dubliner named Leopold Bloom. The title reflects how the novel draws parallels between Blooms day and The Odyssey, the ancient Greek epic.

Joycestick isnt meant to be a straight re-telling of Ulysses, which in some versions runs nearly 650 pages long, acknowledged Evan Otero, a Boston College junior majoring in computer science who is helping to develop the game.

Instead, the game lets users explore a handful of key environments described in the book, from a military tower where the novel opens to a cafe in Paris that is significant to the protagonists past.

Its also not a typical video game in the sense of having tasks to complete, enemies to defeat or points to rack up, said Jan van Merkensteijn, a junior studying philosophy and medical humanities who is also involved in the project. For now, users can simply explore the virtual environments at their leisure. Touching certain objects triggers readings from the novel.

The project represents an extension of what academics call the digital humanities, a field that merges traditional liberal arts classes with emerging technology. Nugent has had previous classes develop a smartphone application that provides walking tours of Dublin, highlighting important landmarks in Ulysses and Joyces life.

But the native of Mullingar, Ireland, is quick to shift credit for the current projects ambition to his group of 22 students, who are studying a range of disciplines, from English to computer science, philosophy, business and biology, and have also been recruited from nearby Northeastern University and the Berklee College of Music.

These are ambitious kids, Nugent said. They want to prove theyve done something on the cutting edge. They have the skills. Theyre doing the work. All Im trying to do is direct these things.

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Weather-checking virtual reality app ready for download – Inquirer.net

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AccuWeather launches Samsung Gear Virtual Reality Application. Image: AccuWeather via AFP Relaxnews

AccuWeather is launching a special version of its app exclusively for the Samsung Gear VR.

Called Weather for Life for Samsung Gear VR, rather than simply give users a weather forecast, it puts them in the center of the prevailing meteorological conditions.

However, as well as an immersive take on local precipitation levels, the app will enable users to stand in the middle of tornados and other extreme weather events that have been captured in 360-degree video.

The app is interactive and easy for users to access immersive 360-degree video content and weather forecasts, all with the Superior Accuracy from AccuWeather they rely on, experiencing weather in revolutionary new ways, said Steven Smith, president of digital media at AccuWeather.

The new app is available to download from the Oculus store starting Friday and will be compatible with any Samsung Galaxy smartphone or phablet that works with the companys VR headset. JB

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Weather-checking virtual reality app ready for download - Inquirer.net

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Sony’s virtual reality suit is why people go to SXSW | PCWorld – PCWorld

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We got a glimpse of Sony's futurea world full of augmented- and virtual-reality experiences that let you leave the headset behind.

Sony's SXSW Wow Factory is a virtual-reality playground full of wild demos (2:02)

Sony isnt exactly the coolest name in technology, which is why we were surprised to see the company set up shop directly across the street from the Austin Convention Center at South by Southwest.

Stepping inside Sonys makeshift Wow Factory was like seeing into a future where virtual and augmented reality are full-body experiences not necessarily tied to a clunky headset or a phone. And while none of these technologies are ready to buy, Sonys ambitious set-up was seriously impressive.

Were not sure theres a big market for the Synesthesia Suit, but this virtual reality experience is a trip. The suit has 26 actuators that vibrate all over your body once youre buckled inwhich takes some timeand slip on a PlayStation VR headset. The Rez Infinite demo we tried was wild, to say the least. Instead of simply hearing the musics bass through the TV or a pair of headphones, the suit radiates sensation throughout your body, from your arms to your ankles and down your torso. It brought the game to life in a totally unique way.

Then we went for a bike ride in Sonys Cyber Gym and Music Visualizer, which was like a SoulCycle class in space. A solar system was projected on dome-shaped theater, and the display responded to our movements on the stationary bike. It was a little disorienting, to be honest, but cycling through space was a one-of-a-kind experience youll only get at SXSW.

Sony used its relationship with Marvel Studios to create a Spiderman: Homecoming experience to show off its new projection mapping technology. The climbing challenge used a moving projector that responded to the climbers movements without the climber distorting the projected image. We left that demo to the pros, because one of us wouldve likely injured ourselves attempting to climb this wall, but it was a showstopping way to showcase what some might consider a boring piece of technology.

We tried on a wearable prototype that uses microphones to capture the sound of your movements as part of Sonys Motion Sonic Project. The cuff also has built-in motion sensors so you make music and control beats just by moving your body. A professional dancers demo was a little more awe-inspiring than our own dance moves, but we could envision this being a cool wearable for kids and creatives if it ever makes it to market.

Our last stop was the Mixed Reality Cave, where Sony used a short-throw 4K projector called the Warp Square to create a virtual experience without a headset. The cave itself was a small room that projected imagery on four high-contrast screens on the walls with sensors to interact with the installation. We traveled to Machu Picchu, created music by tapping the walls, and immersed ourselves in bizarre art, all without leaving the room.

Sonys Wow Factory was a perfect example of why people still go to South by Southwest: to see technologies that could change our lives, not just ones that make great holiday gifts.

Caitlin McGarry is Macworld's Staff Writer. She covers Apple news, health and fitness technology, and anything wearable.

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Magic Leap, the virtual reality backlash and the arc of technology – VentureBeat

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Magic Leap has drawn more than $1.4 billion in investment. Theres also some troubling reports regarding demos and delays that are getting a lot of press. I know a game designer who works there, and I still believe they could pull it off. But when a Google search for magic leap fail turns up about 670,000 results, one has to admit that the prospect of failure exists.

Its not just Magic Leap who faces failure. Thetotal shipments in 2016 for VR gear has disappointed a number of people in and outside the sector.Why all the press? Think about NASCAR automobile racing. The most popular answer to the Quora question Why do people watch NASCAR? is:

Crashes, mostly. I know that everyone from [NASCAR cofounder] Bill France to the people in the Daytona infield will deny this with every breath in their body, but they all know deep down that it is true. Watch any random commercial for a NASCAR race, and count how many spectacular wrecks they show. Dave Hogg, freelance sportswriter in Detroit.

According to IDV, the total for mobile-base HMDs (Google Daydream and Gear VR), the tethered head-mounted displays (such as HTC Vive, Oculus Rift, and PlayStation VR), and the miscellaneous standalone HMDs, was 10 million. This doesnt include Google Cardboard. Google has stated that its partners had shipped more than 10million units since its launch in 2014. Google also notes more than 160 million Cardboard app downloads to date.

Still, I know people that I respect who view the Magic Leap situation and assorted other news items (price cuts, etc.) as an indication that virtual reality and mixed reality will fail.

They are wrong. Heres why.

In the history of interactive platforms (hardware that runs games and other interactive experiences), weveseen flops as equally dramatic (and more expensive, adjusted for inflation) as the possiblefailure of Magic Leap.

CD-ROM represented a thousandfold increase in storage capacity over the floppies and game cartridges of the 1980s. I got involved in this technology, and at Activision in 1989 we shipped The Manhole, which is considered to be the first CD-ROM game.

It took considerably longer for the tech to go mainstream.

Microsoft was keen to have this technology on PCs and held the first of several CD-ROM conferences in 1986. The surprise at the event was the announcement of Compact Disc Interactive (CD-i) by Philips and Sony. Microsoft, who was pushing CD-ROM for computers, was not pleased about this and actively pushed an alternative system, Digital Video Interactive (DVI), which was never released as a console commercially.

What followed that was years of delays and a lackluster launch. The first Philips CD-i player released in 1991 and at $700. The CD-i was a commercial failure, selling only 1 million systemsacross all manufacturers in seven years, and losing Philips $1 billion. By 1996, the CD-i was discontinued.

But CD-i wasnt alone. Others attempted to make an optical disc console, such as:

The first true success was the Sony PlayStation. It launched in Japan in 1994 and in North America in Q4 1995. The PlayStation was an immediate success in Japan, selling over 2 million consoleswithin its first six months on the market. In the U.S., consumers bought 800,000 in four months. The launch price of $300and excellent games such asBattle Arena Toshinden, Warhawk, Air Combat, Philosoma, Ridge Racer and Rayman drove this enormous success.

Coincidentally, Sonys PlayStation VR (an add-on to the PlayStation 4) has sold almost 1 million headsets in the four months since launch, exceeding the companys expectations.

It isnt just optical disc consoles that have experienced this less than instant arc of technology. In mobile, we had Nokias N-Gauge and other attempts to build a gaming phone. Optical disc consoles survived the failure of CD-i, and VR/AR will survive the possible failure of Magic Leap.

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