Monthly Archives: February 2017

Homeschool robotics team among those headed to state – Daily Journal

Posted: February 22, 2017 at 4:15 am

At the first competition, nothing went right.

The six members of the Mecha Hamster, a homeschool robotics team based in Greenwood, brought their robot out, but the robot was not performing like they needed it to.

They only had two chances to qualify for state. And in this one bad run, they were seeing their chances slip away, said Bethany Lengacher, a junior Mecha Hamster member.

Jonah Roleson,15 and Ivy Rimer, 15, work on the computer side of building a robot. The Greenwood high school robotics team is seen working on their robots at the school Wednesday February 15, 2017.Rob Goebel / Daily Journal

Ethan Pine, 17 oversees work on a robot. The Greenwood high school robotics team is seen working on their robots at the school Wednesday February 15, 2017.Rob Goebel / Daily Journal

Mentor Ronald Clites, Greenwood, an employee of Honda Manufacturing works with Collin Graber, 17. The Greenwood high school robotics team is seen working on their robots at the school Wednesday February 15, 2017.Rob Goebel / Daily Journal

Chris Ashmore, 17 and Collin Graber, 17 work on a robot. The Greenwood high school robotics team is seen working on their robots at the school Wednesday February 15, 2017.Rob Goebel / Daily Journal

Jonathan Schoeiter, 15, files down some metal as he works on a project for the team. The Greenwood high school robotics team is seen working on their robots at the school Wednesday February 15, 2017.Rob Goebel / Daily Journal

Mentor Ronald Clites, Greenwood, an employee of Honda Manufacturing works with Collin Graber, 17 and Isaac Welliver, 17. The Greenwood high school robotics team is seen working on their robots at the school Wednesday February 15, 2017.Rob Goebel / Daily Journal

Collin Graber, 17 works on a robot. The Greenwood high school robotics team is seen working on their robots at the school Wednesday February 15, 2017.Rob Goebel / Daily Journal

After their disastrous run at their first competition, they sat down and discussed what they would do with the month between competitions.

The group decided to soldier on and have now not only made it to state, but, in their last competition, qualified for the Super Regional.

The Green Machine team based out of Greenwood Community High School also earned a bid to state, as did teams from the middle schools at Center Grove.

Teams have to place among the top teams at several events across the state in order earn bids to state. All teams registered in the event received the task in September and had to build their robot from scratch to compete against other teams. They will compete this weekend.

After the Mecha Hamsters first run, they knew something had to change, Lengacher said.

They built their robot to concentrate on the autonomous portion of the competition. More points could be earned during the first 30 seconds of the competition, where student engineers program their robot to do a task on their own.

That strategy is what the Green Machine at Greenwood Community High School used too, junior Collin Graber said.

In this years game, you can score a lot of points in 30 seconds, he said. You can perform a lot of tasks during that autonomous period.

This strategy helped the Mecha Hamsters at their second competition until an internal hardware system on the phone strapped to their robot malfunctioned, making them lose a run in that first competition.

We were totally demolished in competition, she said.

Then a team they were aligned with did really well. And when their engineering notebook was handed over to judges, they were able to see how they fixed their bad runs and the internal thinking that went into fixing their robot.

Based off of that, they were awarded the Inspire Award, which not only earned them an automatic bid to state, but will allow them to compete in the Super Regional, Lengacher said.

Now they are focusing their efforts on making sure that another issue such as what happened at their competitions doesnt happen again, she said.

Greenwood Community High School robotic team members have upped the amount of practice they have been doing to get ready for state competition, said Chris Campbell, adviser to the Green Machine.

Members of the Green Machine received their instructions for the project last fall, along with other teams competing, he said.

Students then built their robot from scratch, using a bin of parts, Campbell said. Members typically get their task and immediately try to build a robot that will earn points in what the team believes is the best way possible, he said.

It is problem solving, they have to figure it out and sketch ideas, said Campbell.

At a glance

Here is a look at two robotics teams going to state this weekend.

Green Machine from Greenwood Community High School.

Members:

Brandon Albin, Tatiana Andrade, Chris Ashmore, Cameron Beach, Collin Graber, Micah Hoffman, Braxton Laster, Paul Lungaard, Ethan Pine, Evan Pine, Ivy Rimer, Jonah Roleson, Hunter Ross, Jonathan Schleiter, Edward Simpson, Alex Vuong, John Waldschmidt and Isaac Welliver.

Mecha Hamster, homeschool team based in Greenwood

Jake Lengacher, Claire Alte, Cole Nemeth and Bethany Lengacher, Laura Fundenberger and Nathan Bryan.

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Overwatch in-universe interview with robotics genius Efi Oladele may provide hints to next hero – VG247

Posted: at 4:15 am

Tuesday, 21 February 2017 20:47 GMT By Stephany Nunneley

If Doomfist isnt the next Overwatch hero, maybe 11-year-old robotics prodigy Efi Oladele can provide us with some sort of hint.

In the latest blog entry on the Overwatch website, an in-universe interview with Numbani native Efi Oladele has been posted.

According to the post (thanks PC Gamer), Efi Oladele won a genius grant from the Adawe Foundation for her work in artificial intelligence and robotics.

In the interview, Efi discusses how she became obsessed with creating small drones after receiving her first robotics kit. In the future, her goal is to build something that can keep us safe, like the new OR15, and as far as how shes going to use the grant money, its secret for now, but she is taking a trip to celebrate her achievement first. And it will be her first time flying. We can only assume she will fly somewhere outside if the current Numbani locations in the game, but you never know with Blizzard.

Also, what is the OR15? Speculation is running all over the place on that end, but one interesting theory pointed out by reddit user andygb4 is rather intriguing.

As he points out, the third Doomfist in the poster which was shown in the original Overwatch cinematic has Omnic text underneath instead of the normal font on the other two.

Maybe she builds a robot that eventually becomes Doomfist?, he suggests.

If you arent familiar with Overwtach lore, an Omnic is a type of robot with artificial intelligence both are subjects Efi seems to have plenty of knowledge on. Omnics were originally designed and built by humans, mostly notably the Omnica Corporation, to serve the economy. Eventually, the Omnic Crisis occurred when the machines became infected by God Programs, developed militarized Omnics of themselves and started attacking humans (see Overwatch wiki link above).

Numbani, where Efi lives, is one of the few places in the Overwatch universe where omnics and humans live in harmony and equality. Formed after the Omnic Crisis, its one of the worlds greatest and most technologically advanced cities. This is also where as part the Unity Day festivities, the gauntlet of Doomfist is exhibited at the Numbani Heritage Museum.

So. Even though the 24th hero coming to Overwatch is apparently not Doomfist, unless Blizzard is messing with us, its quite possible Efi may have something to do with his story, or will possibly introduce some sort of new Omnic hero into the game. Or, she could transform into a hero or even be the hero. Only Blizzard knows.

Were just speculating on all of this obviously. Hopefully, well know more soon.

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Lego lessons: Moravia students use robotics at Mars colony-themed event – Auburn Citizen

Posted: at 4:15 am

MORAVIA The Lego Mindstorms EV3 robot that eighth-grade student Tanner Jones and his group members worked on at Moravia Middle School didn't quite operate the way they hoped.

The group was in the middle of the robotics portion of an all-day Mars colony-themed event Thursday that involved the school's entire eighth-grade class. The robot was supposed to move across a mat serving as a "map" of the red planet with various locations laid out, such as an underground base and turn right at one point to get to another location.

"Turn, turn, turn," Jones said as the machine, instead, moved forward.

Although it didn't work out the way he and the team wanted, Jones explained why he still enjoyed programming the robot.

"Mainly because it puts my mind to a test and makes me think," Jones said.

The robotics was a part of a school event looking at how people could conceivably exist on Mars. The robotics aspect was meant to reflect how scientists could use large machines to explore the planet's landscape. The entire eighth-grade class participates in these problem-based projects every year; students were split into twelve groups of six.

Four months of preparation went into the day's event. It focused on three main challenges: The various colony groups had to show how well their Lego Mindstorm units worked, they had to demonstrate their communication skills and teamwork abilities by coming up with solutions to a problem within a few minutes, and they had to present their proposal to a panel of actual experts, such as Tony Abbatiello, Cayuga-Onondaga BOCES director of science, technology, engineering and mathematics, and Chris Petrella of the technology and defense company Lockheed Martin.

Middle school Principal Bruce MacBain said although the school has "extremely high expectations," in his own words, for students, he believes they displayed the culmination of all of their hard work despite any anxieties they may have had about the event.

"This is nerve-wracking for them, but it's also a celebration of 'Wow, I know a lot of stuff,'" MacBain said.

MacBain was proud of the children for their ability to present their ideas and proposals to accomplished professionals they had never met.

"I'm sorry, but that's a little daunting for a 13-year-old," MacBain said.

Derek Newton, one of the group members in a team of students, was hunched back slightly while his group presented its results including what government they chose and what kind of foods they would grow yet he spoke calmly, with no stammered words or prolonged pauses between his sentences.

Newton said he was rattled while presenting at first, thinking that his voice was far too loud as it carried through the library.

"Then I realized I wasn't talking too loudly, it was just really quiet," Newton said with a smile.

Preparation leading up to the event included a three-week "robotics boot camp" where students built and programmed their robots, used a 3-D printer, ventured to Cornell Universityand Skyped with Dr. Scott Guzewich, a research astrophysicist and planetary scientist with NASA.

Each learner had to work on a different part of their "colony." With government, students had to choose a system the colony would operate under. Those working in architecture had to design the colony's structures. In botany, students focusedon how aquaponics and hydroponics could be utilized to create sustainable food. And working in the media branch entailed enticing people to join the students' colony through videos and brochures.

Teacher Megan Newhouse said these grade-wide projects help students work on skills often sought by employers, such as teamwork and delivering constructive criticism. She said that while students have struggled a bit with some of the collaborative work, the teachers did keep in mind that their expectations are high and the students are still in eighth-grade.

Newhouse said these challenges were part of a shift in focus on "student-centered learning" instead of "teacher-centered learning."

"So instead of me standing in front of a classroom and saying, 'Memorize these 10 facts,' it's, 'You're living on Mars, what do you need to know and why?'" Newhouse said.

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What the faces of our robots tell us about ourselves – CNN

Posted: at 4:15 am

Every detail -- the latex skin, the mat of baby black hair -- seemed as realistic as a Ron Mueck sculpture. The left arm rose slowly, the mouth half-open, the eyelids flickering into a squint. I studied it intensely, half expecting a response -- a cry, a gurgle -- but without any desire to rescue the baby from the wall and cradle it. Side on, it was unmistakably a machine. An umbilical cord of shiny metal tubing fed into its spine.

"Robots" is as much about culture as it is about science. It answers a deceptively simple question that has been pondered for the last 500 years: How do we design robots we can happily interact with?

The question has become increasingly topical as humanoid robots multiply in the lab, with some likely to end up in our homes, schools, universities and clinics, as well as theme parks and museums.

Curator Ben Russell spent five years assembling over 100 humanoid robots for this show. He's tracked down historic robots and automata and along the way, and managed to salvage a few of them. (One was made out of central heating components, another out of scrap metal and found rusting outside.)

"We like to anthropomorphize. We are the only species who do. We like to invent objects like us," he says of the humanoids on display.

In 1970, a Japanese robotics researcher named Masahiro Mori posited a complex phenomenon known as the uncanny valley. His basic theory was that we respond positively to a robot as it becomes more human in look but only up to a certain point. And then suddenly, we are strongly repelled by it.

"Robots can reach a point where they become too much like us, are too corpse-like and creepy," Russell says.

The robot appears nearly human, but not quite right. It induces the discomfort of being close to something that is ill, and reminds us of our own mortality.

Contemporary robot designers seem to have responded to this challenge in different ways.

The trumpet playing robot, Harry (2005), made by the Toyota car company, is plainly a white silicon humanoid robot but without any real facial features. He exists to entertain just like one of the old toy automata, and can play tunes like "What a Wonderful World."

One of Russell's favorite exhibits, Eccerobot (2009), was more realistic, with a design based on the 19th century medical textbook "Gray's Anatomy."

It's human in shape, but without any kind of skin or proper face. All the innards are exposed and mimic the inner mechanics of the human body. Motors, cord, kite line and polymorph are substituted for muscles, tendons, joints and bones.

(I did find it humanly sympathetic in one respect: Eccerobot regularly seizes up with backache and has to be rested overnight.)

Russell introduced a Japanese communication robot called Kodomoroid as "one of the freakiest robots in the show."

I didn't disagree. With a helmet of black hair (almost a Mary Quant bob) and dressed immaculately in white smock and ballet flats, she seemed unnervingly real and yet also like a shop mannequin come to life. As with the animatronic baby, I examined her intensely. She too wasn't quite right.

Her job, back in Japan, is to read the daily news at the National Science Museum.

According to Russell, the Japanese have embraced robots culturally more than any other country. In fact, about a third of the robots in the exhibition are from Japan.

Russell draws a connection with Japan's dominant Shinto faith, in which there is no large between humans and inanimate objects. The sun, the moon, mountains and tree all have their own spirits or souls.

Telenoid (2013), developed at Osaka University, is a communication robot, glistening white and bald with tapering limbs devoid of hands and feet. A child, operating it remotely by computer, can use it to communicate with someone in another country.

The claim is that Telenoid reproduces in a physical form the child's movements and personality, as well as the voice. In trials, people have apparently been happy to talk to and cuddle the robot. They speak of the warmth of feeling in Telenoid's eyes.

Conversely, robots are often seen as a threat in the West, and we're still trying to overcome our suspicions.

Even the origin of the term "robot" was a bit sinister: It first entered the lexicon in 1921 via a dystopian play, "R.U.R.," by Czech writer Karel Capek. (R.U.R stands for Rossum's Universal Robots.)

The drama was set in a factory manufacturing humanoid robots from synthetic organic material. The robots rebel and wipe out the human race.

However, American robotics designer David Hanson has chosen not to worry about unnerving us and is already designing robots of uncanny realism with artificial intelligence and empathy, facial expression and the ability to chat. I was disappointed not to meet one; Hanson's robots aren't on display at the Science Museum.

"In the not-too-distant future, Genius Machines will walk among us. They will be smart, kind, and wise," it reads on his website. "Together, man and machine will create a better future for the world."

We shall see.

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Sparta Robotics teams head to state championship – New Jersey Herald

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Posted: Feb. 20, 2017 2:30 pm

At a central New Jersey regional robotics and engineering competition held at East Brunswick High School, the Sparta Robotic Engineering teams performed well with three sub teams qualifying for the state championships to be held at Cherry Hill High School on March 4. The teams each won passage to the states by their combined performance in two areas: programming skills and driver-controlled skills.

The Sparta team 5249A, led by Conor Smetana, is currently ranked fifth in the state. Other members of 5249A include Hailey Koerner, Luke Kurian and Lucie Wolfson. The Sparta team 5249C, led by Evan Marcino and Julia Lopez, ranked 11th in the state. Other members of 5249C include Alexandra Poret, Julia Muth, Sam Roscoe, Alan Yeung, Ryan McQillan and Brendan Brusberg.

The Sparta team 5249E, led by Thiago Santos and Emmet Sedar, is ranked 17th in the state. Other members include Zach Herbert. Earlier in the season this team won both an Innovation award and a build award.

Sparta was also recognized by receiving what is called an "Amaze Award."

The Sparta team of 5249D led by Jack Willamson and co-led by Sarah Ramos received this award. The Amaze award is presented to a team that has built a competition robot that clearly demonstrates overall quality and solid mechanical design, key attributes assessed for this award. Other members of 5249D are Erich Schwarzrock, Grace Masterson, Nicole Kwok, Soumya Duggirala.

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Robots revealed: Gemini, Gearitation ready to battle – Greenville Daily Reflector

Posted: at 4:15 am

After six long weeks of planning, constructing and testing, Pitt Countys robotics teams are ready to battle teams from across North Carolina for robot supremacy.

Local students joined parents, teachers and mentors on Monday night at C.M. Eppes Middle School to introduce the robots they will send into the FIRST Robotics STEAMWORKScompetition next month. Gemini will run the gauntlet for the veteran Pitt Pirates team. Gearitation will duke it out for a Boneyard Robotics team in its third year.

We are excited this year, said Ann McClung, a former teacher at South Central High School and now the science coordinator at the Center for STEM Education at East Carolina University.This is our first year hosting the district competition.

The two Pitt teams will compete against about 30 other teams during the district competition March 4-5 at South Central High School. Winning teams advance to the state level of competition.

Pitt County Robotics, in its 10th year, is part of the FIRST (For Inspiration and Recognition of Science and Technology) Robotics Competition. FIRST, which began in 1989, is an international program with a goal of inspiring young people to pursue careers in science, technology, engineering and mathematics (STEM).

We have a great interest locally, McClung said. Once people get involved ... they are hooked.

McClung said getting a robot ready for competition takes a partnership among students, parents, mentors and sponsors.

The students work with mentors from various disciplines, she said. We have engineers, tech support people and electricians. But we also have people from other disciplines like marketing ... its a team effort.

Teams get just six weeks from the time the concept is revealed to completion of a robot. After that, it is bagged up so no modifications can be made before competition.

After the unveiling ... the robots are put away until the competition, McClung said.Its amazing what these teams do in six weeks.

In STEAMWORKS, robots must capture fuel, deliver gears to their teams and then climb a rope before the airship takes flight.

This year has a Steampunk theme, McClung said.I think this is the coolest theme yet for this competition.

McClung said that she would like to see more teams compete next year, but the program needs more mentors and sponsors.

There are a lot of kids interested in getting involved, but we need more mentors in order to get more teams, she said. I encourage anyone that might be interested in getting involved to come out to the competition in March. ... That is all it will take for them to get hooked.

For more information about theFIRST Robotics program or the competition in March, call McClung at 252-258-3974.

Contact Shannon Keith at skeith@reflector.comor at 252-329-9579.

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Breakdown In Immigration Screening: The Devil Is In The Details – Daily Caller

Posted: at 4:15 am

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As the activist and their judges in the 9thCircuit Court wrestle with President Donald J. Trump over immigration and executive orders, one of the most dangerous mistakesconsistently being repeated by politicians and academics is still being overlooked. Subject Matter Experts (SMEs) with real, recent operational experience are not consulted and detailed solutions are rarely considered.

Perhaps this is best exposedwhen considering the immigration screening issue. Call them immigrants, refugees or asylum seekers. it really doesnt matter because there is a breakdown of epic proportions when it comes to fingerprinting immigration applicants and collecting data of any type in their country of origin and uploading and running that data through the Department of Defense (DOD) secured data basis that contains information on an unknown number of dangerous people that have been caught and released in a war zone, or people that may be associated with them.

Currently in the United States there arehundreds ofongoing investigations of individuals that have come to the US (some as long as 10 years ago) that were originally caught by the DOD in the Middle East making bombs, planting IEDs etc. The DOD fingerprinted these individualsbut that information was neverput in databases that are shared with State Department or Border patrol. Because remote locationswhere immigrants are submitting their applications for admission into the US oftendo not offer the technologyto scan fingerprints or upload data, individuals are not fingerprinted in places like Djibouti whereindividuals from Somalia get screened when they seek to immigrate to the US.

Even in the places where immigrantsare fingerprinted, those prints are not uploaded to databases fora total and complete scanof their history. Even phone numbers are not beingrun properly through DODdatabases during this process they go unknown as well. Yet many immigrants are still put on a plane by our State Department and sent to the US.

When these immigrantsdoarrive in the USit is ensured that they are fingerprinted, but in most cases thoseprintsand other important dataare still not ranthrough the classified DOD databases.Yet the process continues and they are processed and cleared to enter into the US from whatever holding facility in which they arrive.

Interestingly, the one time when the DOD systems can be accessed isntuntil years laterwhen immigrants approach ICE to get benefits. That is apparently when information is finallyranthrough the DOD system.

Now, hundreds of cases are being investigated involving immigrants that have been residing inside the US for long periods of time (in some cases over 10 years) that areconnected to bombings and other crimes from war zones the Middle East. Their information had been collected by DOD operators in the field, and uploaded to DOD databases with no plan to share with other agencies.

There are more details to this story butit is problematic in that no one really knows exactly what is screened and at what point and it is a problem that has largely been overlooked, even by the current administration.If President Trumps administration concentrated on these types of details that subject matter experts working on the ground understand, these gaps could be closed and our immigration security could take a huge leap forward.

As a former FBI special agent, my investigative mind tells me these issues will continue to plague immigration screening because so much attention is being placed on executive orders and hiring more Customs Officers and not on these types of simple solutions.

The Devil is always in the details, thats why simple issues always cause such massive problems. Dont believe me? Just ask someone that is working at the ground level, like the policy makers should be doing!

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SnailBlitz 2017: Citizen Scientists Wanted – NBC Southern California

Posted: at 4:15 am

If you've spied a number of shell-backed critters in recent days, best let NHM know via a photograph or two.

May flowers being successfully summoned by April showers is one of the most tried-and-truest of the old-timey sayings.

But where's that perfect phrase that summarizes how soggy February weather can invite bunches of sidewalk-crawly, garden-dwelling snails and slugs?

Some snappy writer needs to get to work on that saying, like, pronto. Because many Southern Californians have encountered a host of gastropods during all of these rainy January and February days of late.

Whether or not you call the shell-rocking wet-weather denizens of your yard "snails" or "gastropods" or some adorable pet name you invented, know this: The Natural History Museum wants to know about your snail- and slug-based sightings.

So we'll crawl no more, at a snail's pace, toward what this all means: SnailBlitz 2017! has begun. Your part, as a curious-about-the-world citizen scientist? Snap photos of your local snails and slugs and share them, either by emailing slime@nhm.org or uploading your pics at iNaturalist.

Tagging them on social media is cool, too. Just use the hashtag #SnailBlitz. "The goal is to reach 1,000 images by midnight on March 31!" says the Exposition Park science museum.

This isn't being done simply to cute-ify social media with snaps of wee slugs. Rather, the museum says that these photos help "...to accelarate our efforts to catalogue the biological diversity of terrestrial gastropods (land snails and slugs) around Southern California."

Also? There shall be prizes for some of the top photographs in different categories, including "Best snail/slug meme."

Best snail/slug meme. Welcome to 2017.

The Grand Prize is almost as awesome as traveling with your own personal shell: Lunch with Jann Vendetti, NHMLA Curator of Malacology, as well as one free annual family membership to the museum. (We mean, that's all extremely awesome, but, come on: Nothing beats your own personal back shell.)

There are other NHMLA-cool prizes, too.

Some "rare snails" were spotted by camera-wielding SoCalers in 2016, do note, and other nifty finds, too. Could you contribute the next photo that excites the snailologists of the world?

Okay, malacologist is the more accurate term, granted. But, still. You might just have a rare snail happily sliming about under your hydrangea bush and not even be aware.

Time to celebrate that lil' guy, and all of our local gastropods, by assuming the important role of citizen scientist.

Details? Slime this way, as slowly as you like, but keep in mind that the deadline for photos is March 31.

Published at 12:36 PM PST on Feb 21, 2017 | Updated at 12:46 PM PST on Feb 21, 2017

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The three reasons YouTubers keep imploding, from a YouTuber – Polygon

Posted: at 4:15 am

You know that PewDiePie guy youve been hearing about lately? I have a funny story about him.

I made this YouTube video back in 2012, wherein a bunch of us mocked PewDiePie using a satirical version of The Fine Bros. React videos. I made the centerpiece the fact that, back then, PewDiePie tended to use the word rape quite a bit.

Please note, as many get wrong, I dont think he was making rape jokes at all; it was just yelling the word more than anything. The video blew up a little and prompted him to make a specific apology video to his viewers.

PewDiePie has since actually turned over a new leaf. He had a video called Old vs. New PewDiePie in which he watched his old content and appeared to be a little surprised at his original self. In fact, he contacted me and we had a very cool email exchange, in which he said that my video led to him thinking more about the things he said and re-examine the kind of jokes he was making.

Wow! My trolly little video where I made trouble for a really big YouTuber although not quite the biggest, back then had inadvertently caused some self-reflection and ultimately some good in the world. Not a bad deal!

Well, thats my story. It was a little short for a Polygon article, but alls well that ends well and there has never been, nor will there ever be, any new developments there. Im positive of this fact. Not even gonna Google it.

Now to read my favorite newspaper, The Wall Street Journal ...

Well, instead of just deleting the previous few paragraphs, what say we just go ahead and write a whole article about this?

I go by slowbeef, and Ive been doing Lets Plays and related content since about 2007. Im certainly not rich off of, or successful from my videos, but I run in those circles because Ive been doing it for so long in addition to my day job. Some people even consider me a progenitor of it. I talk to a lot of the A-Listers the people whose names you know rather often and I have some insight into that world. I have one foot in the door, and see a lot of what goes on behind the scenes.

PewDiePie isnt remotely the only e-celebrity to have this sort of scandal, though most controversies tend to be a bit smaller in scope.

Did you ever hear about the streamer who got drunk and told her fans that kids getting cancer was just natural selection? Or the two YouTubers who conveniently forgot to tell their fans they were getting paid for their Ryse gameplay? Or that guy who got caught masturbating on camera during his pre-show? This stuff happens with regularity.

Allow me to extrapolate on a meme those kids today are using: Dude, you had one job. And it looked like a really easy one. Lets Players, streamers or content creators, whatever you like, get to play video games and make jokes while doing so. It seems like a dream gig, so why even risk these sort of gaffes? Why do people risk their jobs for jokes or mistakes that seem easy to avoid?

Well, its complicated. But there are three reasons this keeps happening.

Lets play (ha) a game you cant win. In the comments below, tell me how to get your videos featured, get your subscribers to watch videos or get your related videos in the related videos sidebar as opposed to some other person on YouTube.

Im not joking, go down and do this right now. The rest of the story will be here when you get back.

I can bet that some of you got it right, but the problem is that your answer will become wrong in the next month or so. Content producers get frustrated with the system because the rules keep changing; it always seems like the site is keen to promote someone else, and it can feel impossible to keep up.

For example: subscriber burn, which is a nefarious little side effect of not uploading a new video for a couple of weeks. The term was popularized by the Game Theory channel in 2014; your subscribers stop getting notified of your videos if they stop watching or you stop uploading. Going on vacation? Lets hope you got a backlog, because youll see a big drop in views if you take a week or two off. And they might not come back.

Heres another fun one. If you manage your YouTube settings as a viewer, youll see the selected default option is occasionally notify me of videos and activities from my subscriptions. Occasionally. A lot of viewers dont know this, but YouTube doesnt default to always showing you new videos from their favorite channels.

Youll frequently see uploaders complain that users suddenly get unsubscribed, certain videos no longer appear, or you have to explicitly check a whole new notification setting for some reason. As of this writing, theres a little bell icon next to the subscribe button. The button itself isnt enough to see videos of people to subscribe to, you need to hit the bell and tell YouTube to always send you notifications, the notifications they default you to only sometimes getting.

If this doesnt make much sense to you, you see what we deal with. Its constantly changing. Now, imagine your business hinges on all these random changes.

Most uploaders begin to believe they have to flood the site with videos for a chance one goes viral or to reach subscribers who arent notified or to make up for losing them. And the numbers do go up when you start to do that, leaving many to believe its the only reliable way to keep relevant.

You need ad revenue if you want to make a living talking over video games, which means views and that means uploads. Or at the very least, you need brand deals which means you need clout, which means you need subscribers, which means views, which again means uploads. Most pros create at least one video a day, and its a punishing schedule. Some create as many as three videos a day.

Protip: You can oversaturate your audience, so dont read this as, its good to upload 10 videos a day.

None of this is good for your mental health if you want to do this job or even come up with a standard workflow, which creates the next big problem.

Theres an apparent double standard, right? Comedians tell AIDS jokes, Holocaust jokes, 9/11 jokes and much more. When a popular YouTuber does it, its suddenly being reported by the media (and, cough, other YouTubers). Didnt George Carlin once say no topic is off limits?

Yeah. But like most comedians, he also spent a lot of his time writing those jokes, refining them, trying them in smaller clubs before his big venues, commiserating with his peers, etc. A secret of successful comedians is you dont just spit out jokes that come to you. You develop bits, callbacks, sets, etc. There are legit reasons that Louis CK, Sarah Silverman, and Jim Jefferies get away with questionable jokes and JohnnySephiroth315 doesnt.

Many YouTubers do some of this work, mind, but they also have to prep footage, record it, process it, do editing, transcode it, upload it, schedule it... there are many steps to take before the audience sees the content. And this has to happen, for most, at least once a day. On a platform that changes its rules on the fly, all the time.

Come on, you say. How much work can it be to make a ten-minute video? Try it. Speak about a topic you care about, and then edit out all the pauses and awkward moments but keep your flow. Aim for five minutes, if you like. If you want it to look good, you might have had to do a couple of takes, re-read your outline (you wrote one, right?), mull over editing decisions and make sure the sound is just as good as the video.

Its different for everyone, but there is no process in which you can do this well that doesnt eat up a lot of time and energy. Its a grueling job, especially when positivity is so often tied to success.

There isnt much time to mull over a joke, consult with colleagues, rewrite it, see how smaller audiences take it, and then tailor accordingly. Again, many of us want to have new content every day. The chance youre going to misread your audience and be punished for it goes up with every video you release in this environment. Watch the video below, and imagine having to do this for every joke, on every video for every day of your life.

PewDiePies now infamous sketch? Bit? You know, where he pays a couple of Indian kids on Fiverr ... eh, Im sure youve heard of it. There really is a joke there somewhere at Fiverrs expense, and I think thats what he was going for.

The parts are there, loosely, if you cock your head and squint a bit. Theres an air of exploitation (on Fiverrs part, but also often claimed to be on PewDiePies part) but it was a rush job. Seinfeld, in contrast, maps out goofy jokes about Pop Tarts down to the syllable.

PewDiePie ends up looking like the villain because he uses the old South Park haha anti-Semitism! routine, but the whole joke is malformed. People are quick to dismiss it as merely an edgy throwaway when it couldve been meant as a commentary on paid online services. But who can blame them? As it stands, the joke is really hard to read. It doesnt land cleanly at all.

You can actually imagine, if you like, PewDiePie doing a stand-up set and having comedian friends tell him at the bar that man, youve been leaning on the Nazi stuff a bit lately. Or an audience groaning at a smaller venue, which signals to him its time to do a rewrite. Thats why there are workshops, writing sessions and smaller venues and drinks with fellow comedians. You have to fail often when the stakes are low to learn how to get the big wins. Its a process.

Online personalities cant really know that theyve lost the goodwill of the audience, or that the material will gain mainstream anger if theyre famous, until its too late. Theyre already forming tomorrows video without even seeing the storm thats coming.

Even worse is that there is this air of everyone gets sooo offended and, while thats a whole different conversation, some people use the reverse-outrage to mask the fact that they fucked up a joke and have to pay a price. Or they blame others for pointing it out.

Its one of the cons of being an entertainer. But it all adds up to a firestorm thats always a spark away, no matter where you fall on the ultimate outcome. Come to think of it where was Disney and Maker and YouTube in all this? What the hell are they doing to manage their most popular asset?

One time, a much more successful friend, someone with over 500,000 subscribers, was going to be interviewed by a major television network. He spoke with me about it beforehand.

I warned him off the situation; it sounded like he was going to be sandbagged. He was adamant about the opportunity, and I turned out to be wrong. It also turned out I was one of the only people who were trying to offer an opinion on it.

This guy had tons of views and made a bunch of money; didnt anyone at his Multi-Channel Network, or MCN, know or care that he was gonna do this interview? Did they offer advice or prep him for challenging questions? Was there a conversation about avoiding sound bites that can be taken out of context?

Nope.

MCNs are agencies that partner with you, Maker Studios was PewDiePies MCN, and if youre someone big enough to be worth their time youll get brand deals and opportunities to work with others and increase your audience and revenue. They handle a lot of the backend stuff that most people dont think about when it comes to big entertainers.

The chance youre going to misread your audience and be punished for it goes up with every video you release in this environment

But if someone asks why they should give an MCN 10 percent of their revenue and theyre not a managed partner that means youre in a special relationship because youre big enough for them to really care there may not be much of an answer.

My MCN is typically pretty nice and in touch, but Im not managed and if I decide to do an interview or write this article a PR person wont notice or care. Im completely on my own when it comes to thinking about how my audience views me, for better or worse. I dont have a manager to call for advice, guidance or media training.

Surprisingly, this is also true of some of the biggest names in the business. I dont want to make it sound like MCNs do nothing, they are valuable business partners that make it easier to pay the bills, but they definitely dont curate your content. They dont tell their big talent to lay off the political posting, or dial it back on the hard stuff for a bit. Its all business, no grooming or advice.

I dont think this is due to apathy or greed. Im not sure they know how to handle these things either. I mean, even if youve worked in Hollywood or television, here comes a bunch of kids who get tons of ad revenue for screaming over video games. And heres another batch who pantomime being cartoonishly scared of the games. And heres a channel that comments on their commentary! Its baffling to people who dont like or understand it, so I think most business people dont want to touch the golden goose for fear itll stop laying eggs. They just know people are paying attention, and thats worth money.

PewDiePie is a bit anomalous among even the A-Listers, and consider this: part of his contract was that he retained full editorial control (in retrospect: maybe not a win), and Disney agreed to those terms.

Disney.

Jesus, do these italics slant any farther over? Disney! There is almost no other company more protective of its intellectual property or image, and they let a guy in his twenties with one of the largest audiences in the world say and do whatever he wanted under their umbrella. If you combine that with a contract that likely gave Disney a lot of easy ways to drop him if things went south, and you have a creator who is in a bad situation without any guidance from people who can help manage the situation.

Thats huge, and its also telling. It feels like Disney was thinking, Were not exactly sure what you do, or how it makes money, but it does, so lets partner and leave shit alone and hope it keeps making us money. But when you get in trouble, well, bye.

I think most business people dont want to touch the golden goose for fear itll stop laying eggs

Theres always someone else with a funny screen name and a million subscribers who can reach the same audience. But youd think this whole situation couldve been avoided if there were somebody checking in when the first few issues with the content begun. This controversy didnt happen all at once, there were plenty of chances for someone to step in and try to cool things down or provide help or advice when the media got involved.

Yes, real celebrities do mess up. But there are publicists and agencies that try to prevent this from happening and then help with damage control. YouTubers start their careers doing everything solo, get into the Ill take care of it all myself mentality, and MCNs dont seem super equipped to deal with the downsides to some of that.

So you end up with very famous and very rich (and often, very young) personalities with no one to help manage genuine crises. Which means the bad decisions continue.

On the surface, humor seems easy and I think people make the mistake of thinking it just comes naturally. People think Lets Play is just I get paid to play video games and talk?!

But creativity takes time and reflection and refinement and work. Content creators are in this system where theyre incentivized to pump it out faster and faster, which means a lot of jokes come out half-baked and rushed. Short-term controversies cause everyone to rush to make their own reaction video, which is the YouTube version of the hot take, or thinkpiece.

Eager to compete with each other, you get misleading titles and custom thumbnails its kinda clickbaity, really. Hell, even PewDiePie uploads daily despite the fact that hes on top and every publication in the world wont stop telling me how much he makes.

I dont think this system will be improved any time soon, but I would like to end on a positive note. If there is someone whos making the stuff you enjoy (and maybe that still is PewDiePie), find ways to contribute. If they have alternate payment systems like merchandise or Patreon, consider it so they dont have to play the ad revenue works in volume game. Support the people you like and boost their signal. Get them out of the realm where they need to make a video a day.

YouTube has a speed and quantity problem, and it affects all aspects of the business. If you are a content creator, take a little time with controversial stuff. It really is fun to make things, but irreverent, boundary-breaking stuff is high-risk/high-reward. Dont just spit it out: run things by friends and people not in the business. Test the tone before you go live. Sleep on it. That way, you too can be a successful celebrity with a long, stalwart career like Mel Gibson or Michael Richards, only with video games involved, somehow.

Sorry to end this early, but I have a video to upload. Later!

Michael Sawyer goes by the alias "slowbeef" and has been doing Let's Plays since 2005, despite being incredibly unsuccessful at them. He is a self-described video game humorist and is officially way too old to being doing that. You can find him on Twitter, Twitch or YouTube.

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The three reasons YouTubers keep imploding, from a YouTuber - Polygon

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Five Considerations For Entertainment Marketers To Use Virtual Reality – Forbes

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Five Considerations For Entertainment Marketers To Use Virtual Reality
Forbes
Over the past year, global search interest in virtual reality has quadrupled. The VR hype is here but how do we convert interest into action? Recent developments in technology, changes in viewing behavior, and solutions in mobile have pushed open the ...

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Five Considerations For Entertainment Marketers To Use Virtual Reality - Forbes

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