DALLAS, January 27, 2015 /PRNewswire/ --

According to a new market research report "Encryption Software Market by Applications (Disk Encryption, File/Folder Encryption, Database Encryption, Communication Encryption, Cloud Encryption), by Deployment Type (Cloud, On-Premises) & by Regions (NA, Europe, APAC, MEA, LA) - Global Forecast and Analysis 2014-2019", published by MarketsandMarkets, defines the global Encryption Software Market based on its applications, deployment types, user types, and industry verticals with an in-depth analysis and forecasting of market sizes. The report also identifies the factors driving this market, various restraints, and opportunities impacting it along with the adoption trends.

Browse 72 market data tables and 57 figures spread through 155 pages and in-depth TOC on "Encryption Software Market-Global Forecast and Analysis 2014 - 2019".

http://www.marketsandmarkets.com/Market-Reports/encryption-software-ma ...

Early buyers will receive 10% customization on this report.

The expansive embracement of PCs among organizations across all regions has redefined the work pattern. In addition, the propagation of mobile devices across the world complemented with the ease in access to business content has comprehensively enhanced the employee efficiency. Further, with the escalating Bring Your Own Device (BYOD) trend among companies supplemented with superior internet connectivity has broadly leveraged organizations. This has extensively led to the consumption and generation of vast amount of data that is transferred across these mobile devices such as smartphones, DVDs and USBs, and vice versa. However, this has made this data susceptible to cyber-attacks, commercial espionage, threats, and loss. Thus, to defend their sensitive and critical content, protect the authenticity of the data, and evade breach of privacy, the enterprises and Small and Medium Businesses (SMBs) categorically consider encryption software solutions within their organizations. Since, the prevalent anti-virus and firewalls across companies offer the basic level of security to the content, the need for comprehensive security solution ranging from disks, file/folder, databases, communication to cloud are demanded globally.

There has been a continual technological advancement related to data accessibility technics. With the large scale usage of mobile devices for accessing and transmitting organizational content, companies have been comprehensively leveraged in making timely and informed organizational decisions. In addition, the widespread embracement of cloud, social media and internet has further improved business functioning along with increasing the data being generated and accessed through mobile devices. These pervasive progressions and ease of data accessibility have boosted the profitability and increased the business efficiency. However, this data that resides within the companies and which constantly travels over the business networks through emails and or is stored in cloud becomes vulnerable to tampering, attacked, misuse, and loss. To cohesively protect this sensitive content, the enterprises and SMBs have been primarily considering the implementation of encryption solutions ranging from disks, file/folder, databases, communication to cloud. These encryption solutions provision comprehensive security to business data that is within the organizations, in cloud and which travels beyond the companies through various means including emails, messages, and mobile devices. These solutions safeguard the valuable data of the businesses from commercial espionage, cyber-attacks, fraudulent activities, and privacy breaches. In addition, these encryption solutions also prevent unauthorized access, and provide advanced and customized encryption for superior protection of data.

Further, these encryption solutions are expansively embraced for provisioning of continual security to large organizational content accessed and transmitted across diverse devices regardless of location. These encryption solutions can be customized to address the business needs of the SMBs and enterprises and are easily deployed on the cloud and on-premises. Currently, hosted encryption software is largely being adopted by the users to comprehensively secure their content from threats and perils of loss. Further, the commencement and provision of these prevalent encryption solutions has enabled the encryption software vendors, third-party providers and cloud vendors to offer exclusively customized encryption solutions precisely addressing the needs of the businesses. Thus, encryption plays the crucial role in protecting the data, which forms the most valuable and sensitive assets for the companies, along with securing the privacy of its employees.

The major vendors of the global Encryption Software Market are Microsoft Corporation, Symantec Corporation, Intel Corporation, and Check Point Software Technologies Ltd. The major forces driving this market are the presence of a dynamic business environment, increasing cyber-attacks, growing concern about data loss among the companies, and obligatory need for adhering with standards.

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Encryption Software Market Worth $4.82 Billion by 2019

Two million over three days. Thats how many people in Turkey downloaded the Hotspot Shield app last year when the beleaguered government tried to silence dissent by blocking Twitter and YouTube. Its a successful foundation that AnchorFree hopes to build on when the privacy-focused software company rolls out updates for the Android and iOS versions of its signature app Tuesday.

Originally launched in 2005, the Hotspot Shield app makes it possible to browse the Web with a virtual private network (VPN), but has also been plagued by an overcrowded interface. Thats something AnchorFree has corrected in the latest version, while also making it possible for users to turn the app on and off without remembering they need to do so.

Levent Sapci, the director of marketing at AnchorFree, said the changes theres one for iOS and another for Android are a major update for the company, and come as technology companies prepare for another one billion people or so to come online, many of whom live under repressive governments and would be in the market for a VPN. Both versions will still encrypt a users network traffic data, hide their IP address from Internet Service Providers, protect users from malicious software and phishing sites, while also providing security on public WiFi networks.

Hotspot Shield also comes with multiple location options, permitting users to reroute their traffic through servers in the U.S., U.K. or Japan. Now, though, the iOS version - - available ad-free for a seven-day free trial before costing $5 per month or $30 per year - - comes with a much cleaner display and improved user friendliness.

Theres one big on/off button within the app, it couldnt be easier, Sapci said. Users previously needed to go to the settings on their iPhone or iPad to their VPN settings. All users have to do now is tap on the virtual location of their choice and hotspot automatically, instantly changes the location.

Along with communicating with the outside world in the event of an Internet blackout, that option also makes it possible for Chinese users to access Facebook, for instance, or for Mexican users to view American Netflix. The Android version, which has been available for weeks, is available for free and supported by advertisements. It also gives users the option to select one of three protection methods, with the ultimate goal of helping Hotspot Shield operate in the background, carrying out its job like an anti-virus program would.

This is a brand new concept that will make it even more simple for users to not interact with Hotspot all the time, Sapci said. We expect our retention rate to grow significantly because in this case were doing the thinking for the user.

That thinking happens with full protection mode (the traditional connection mode in which all traffic runs through Hotspot Shield), the Selected Sites mode and the Smart Choice mode. The Selected Sites option asks users to input an unlimited number of sites to which the connection should be protected, including streaming and app traffic. The Smart Choices mode, while including the Selected Sites mode, also switches itself on automatically when a user logs onto a public WiFi network, tunneling 100% of their traffic through the app.

We see ourselves as the easiest-to-use privacy and security application available, Sapci said. He added that there are currently 20 million active monthly app users, with another 6 million more joining every month.

That would be fantastic for most businesses, but the growing demand for an encryption service reflects an increased international effort to limit access to information. Turkey is just one example. We were ready for it and were still ready to welcome those users to our service, Sapci said, adding that, when it comes to censorship, business is growing for the worse.

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Encryption Made Easy: Hotspot Shield App Update Offers A VPN For Everyone