Red Hat to move away from Linux brand dependence

While Linux remains US open source technology provider Red Hat's leading solution, the company aims to move away from being associated solely as a provider of the operating system.

"Linux remains our flagship product. But many people still see us simply as a Linux vendor, although we're much more than that. Today we stand as an end-to-end player of technology products and services based on open source," Paulo Bonucci, Red Hat VP for Latin America, told BNamericas.

Bonucci has been head of Red Hat operations in Latin America for the past 12 months. During this period, he has been working to boost awareness of Red Hat across the region and one of the ways of doing so was through the Red Hat Forums.

The forums consist of roadshow conferences to promote the company's solutions with clients and partners in key Red Hat LatAm markets, but also to discuss business strategies and technology trends.

The 2014 Brazilian edition of the event took place last week in So Paulo, after editions in Santiago and Buenos Aires.

FROM SOFTWARE TO CLOUD

Currently a leader in the open source software segment for enterprises, Red Hat also aims to become a significant corporate cloud player, through the offer of the OpenShift open hybrid platform-as-a-service (PaaS) and, principally, the open source infrastructure-as-a-service (IaaS) OpenStack.

"With OpenStack, we have a positioning infrastructure for those who want to operate in cloud structures," Bonucci said.

Red Hat is not alone in this venture. In early September, the company announced with Cisco an integrated infrastructure for cloud deployments based on OpenStack. Previosuly, Red Hat did the same for the telecom segment with Nokia.

In Latin America, Bonucci sees Brazil and Argentina "one step ahead" of others in the implementation of open source cloud applications, followed by Chile and some Caribbean islands. Mexico, in turn, has been "more conservative than other regions regarding the adoption of these new technologies," he said.

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Red Hat to move away from Linux brand dependence