Adobe, IBM and Red Hat Announce Strategic Partnership to Advance Customer Experience Transformation – PRNewswire

SAN FRANCISCO andARMONK, N.Y. and RALEIGH, N.C., July 21, 2020 /PRNewswire/ --Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty.

As companies undergo their digital transformations and move core workloads to the cloud, the entire C-suite is facing a re-framing of their roles to meet customer demands all while keeping security front and center. Chief Marketing Officers and Chief Digital Officers particularly those working in regulated industries such as banking and healthcare are finding that with the emphasis on data-driven marketing, they are now becoming stewards of critical enterprise and customer information. For these executives, the need to protect data while delivering meaningful customer experiences is paramount.

The partnership will initially focus on:

"Now more than ever companies are accelerating their efforts to engage customers digitally," said Anil Chakravarthy, executive vice president and general manager, Digital Experience, Adobe. "We are excited to partner with IBM and Red Hat to enable companies in regulated industries to meet this moment and use real-time customer data to securely deliver experiences across any digital touchpoint, at scale and compliant with regulations."

"The reality is that today, businesses across industries are operating in an experience first world where it is possible to gain immense value from data if trust and technology flexibility are central to the equation," said Bridget van Kralingen, senior vice president, IBM Global Markets. "It is with these principles as the focus of our partnership bringing Adobe's marketing expertise, IBM's industry domain knowledge and the open innovation of Red Hat that will give clients the confidence to use their data for new competitive advantage."

"Being competitive in the digital economy requires delivering innovation quickly," said Ashesh Badani, senior vice president, Cloud Platforms, Red Hat. "Through this collaboration, Adobe, IBM and Red Hat are enabling organizations to deliver great digital experiencesin any environmentwith flexibility and speed across the hybrid cloud, whether in on-premises data centers oracross multiplepublic clouds."

As part of the partnership IBM has named Adobe its "Global Partner for Experience" and will begin adopting Adobe Experience Cloud and its enterprise applications to transform its own global marketing.

About Adobe Experience ManagerAdobe Experience Manager is recognized by major industry analyst firms as the most advanced enterprise application for digital experience management, integrating scalable, secure and agile content management (CMS), digital asset management (DAM), digital signage management and customer communication (CCM) applications. Industry analysts have named Adobe a leader in over 25 major reports focused on experience more than any other technology company.

About Adobe Adobe is changing the world through digital experiences. For more information, visit http://www.adobe.com.

About IBMTo learn more about how IBM is working with Adobe and to enable enterprises to transform with cloud and AI technologies and services, visitwww.ibm.com/adobe-partnershipor engage with us on Twitter @ibm.

About Red HatRed Hatis the world's leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winningsupport, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.

Press Contacts Stefan OffermannAdobe650-743-1326[emailprotected]

Hannah SlocumIBM[emailprotected]

John TerrillRed Hat[emailprotected]

SOURCE IBM

http://www.ibm.com

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Adobe, IBM and Red Hat Announce Strategic Partnership to Advance Customer Experience Transformation - PRNewswire