What’s In Your Basket? – Machine Learning Times – machine learning & data science news – The Predictive Analytics Times

By: Sam Koslowsky, Senior Analytic Consultant, Harte HanksYoure finally upgrading to a top of the line smartphone. It has the features you desire, and youre ready to pay for it. Wait a minute, the sales associate states. You might want to consider an extended warranty. Good idea, you agree. And, of course, there are those new designer phone holsters you may also want to add. Good idea, you again approve. And, of course, theres the new powerful car charger you have to have. Ok, you say. I think that makes a lot of sense. These typical everyday shopping experiences can provide the marketer with essential information. They

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What's In Your Basket? - Machine Learning Times - machine learning & data science news - The Predictive Analytics Times