The privacy differential – why don’t more non-US and open source firms use the NSA as marketing collateral?

The shockwaves generated by Edward Snowden's revelations of the close collaboration between US tech giants such as Microsoft and Apple and the NSA are still reverberating through the industry. Those disclosures, together with related ones such as the involvement of the NSA in industrial espionage, as well as the asymmetric nature of US law when it comes to gathering data from foreign individuals, present something of an open goal for non-US technology companies - or so one might have thought.

On the face of it, then, it is surprising that non-US technology firms and others that can distance themselves from the US law are not proclaiming this fact more loudly. After all, there must be a considerable number of organisations that would dearly love to locate their data as far away from the attentions of the NSAas possible.

Perhaps the lack of fanfare is merely a reflection of the relative sizes of the marketing budgets available to the US tech giants and local contenders; or perhaps the shock of Snowden has yet to translate itself into meaningful action, making such messaging premature.

Can of worms?

Or maybe the alternatives to the US cloud giants are simply wary of making bold promises that may later come back to bite them. Analyst Clive Longbottom of Quocirca certainly believes that organisations need to be very careful about seeking to differentiate themselves from others on the basis of the leaks.

"In my view, trying to market off the back of Snowden would be opening a can of worms," Longbottom said. "To every possibly positive marketing message there will be a few sensible contradictions. 'Hey, we have no back doors on our system!' - bet you use equipment at the hardware level from vendors who Snowden implicated in such backdoors. 'Hey, we're open source, so it's all OK!' Sure - the NSA has never infiltrated any open source group and built in back doors through such means."

Despite the possible "worms", however, there are some companies thatare using the revelations to set themselves apart. One is security firm F-Secure, which is actively involved in promoting privacy via collaboration with pressure groups such asDon't Spy on Us and the Open Rights Group and which uses its very Finnish-ness as an asset.

"Finnish culture is very much about privacy. Freedom of speech is written into their constitution so the technology is built with the idea that people are anonymous and data is protected," said Allen Scott, F-Secure's managing director for UK and Ireland.

Scott acknowledged the dangers of over-promising on the issue, saying that any organisation promoting itself as ethical will become a target for attackers trying to prove it wrong.

"This is the sort of thing that has to be built into your company at an R&D level and a board level. If you're going to say that you're 100 per cent anything you're already open to ridicule. If you say the safest company in the world people try to hack you."

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The privacy differential - why don't more non-US and open source firms use the NSA as marketing collateral?

Chima Simone sits down with Alex Gibney (AP Interview–UK) – Video


Chima Simone sits down with Alex Gibney (AP Interview--UK)
Chima Simone sits down with Oscar winning documentary film director and producer, Alex Gibney, to discuss Julian Assange #39;s denouncement of "We Steal Secrets: The Story of Wikileaks," and more.

By: Chima Simone

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Chima Simone sits down with Alex Gibney (AP Interview--UK) - Video

The $15M wait for Julian Assange

Story highlights There's an operation guarding WikiLeaks founder Julian Assange at the Ecuadorian Embassy in London London Police Commissioner Bernard Hogan-Howe says the operation is being reviewed, as there's "no doubt it's a drain" Assange has been in the embassy since June 2012 to avoid extradition to Sweden to answer to sex assault claims

Metropolitan Police Commissioner Bernard Hogan-Howe says the operation is being reviewed, as there's "no doubt it's a drain."

Assange has been living in the embassy since June 2012 to avoid extradition to Sweden, where prosecutors want to question him about 2010 allegations that he raped one woman and sexually molested another.

The Australian national has not been charged and denies the claims, saying he fears Sweden would extradite him to the United States, where he could face the death penalty if he is charged and convicted of publishing government secrets through WikiLeaks.

Julian Assange fled to the Ecuadorian Embassy to seek asylum in June 2012.

On the operation to prevent Assange from fleeing the embassy, Hogan-Howe told LBC Radio that Metropolitan Police were looking at "how we can do that differently in the future, because it's sucking our resources in."

Asked if that meant fewer officers stationed around the clock outside the embassy, Hogan-Howe added: "We won't talk specifically about our tactics, but we are reviewing what options we have."

The cost of providing a constant police presence ready to arrest Assange should he emerge from the embassy in Knightsbridge, central London, is estimated at 10 million pounds, a Scotland Yard spokesman told CNN.

Assange has said the extradition warrant should be thrown out because, in part, Swedish authorities refuse to interview him at the Ecuadorian Embassy, thereby prolonging a preliminary investigation that he says should have concluded long ago.

Assange rocketed to international fame when WikiLeaks began publishing secret government documents online.

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The $15M wait for Julian Assange

UK taxpayers could buy a lot with the millions spent policing Julian Assange

LONDON, UK You can do a lot with 10 million British pounds in London.

Its equal to over $15 million. Here thats a years worth of public education for roughly 1,000 kids. Or a years worth of street policing by more than 300 officers. Or just one really nice one-bedroom apartment.

Its also the amount of money the British taxpayer has spent so far keeping Metropolitan Police officers stationed 24/7 for almost three years outside the Embassy of Ecuador, on the off chance that one high-profile occupant strolls out.

WikiLeaks founder Julian Assange has been holed up in the brick building since June 20, 2012. Ecuador granted him asylum after he lost an appeal at the UK Supreme Court against extradition to Sweden, where he is wanted for questioning on sex crime allegations.

The police have orders to arrest Assange as soon as he sets foot on British soil. So every day for almost 1,000 days, officers with not much to do have stood outside the building in Londons Knightsbridge neighborhood, just across the street from Harrods department store.

There, a crystal-encrusted bottle of Robert Piguet perfume sells for 10,000 pounds just under the 10,500-pound ($16,000) daily cost of the embassys police detail.

To the best of anyones knowledge, Assange who looked like a man who hadnt seen the sun in a while, even before his asylum claim hasnt been outdoors in more than two and a half years.

Sometimes he peeks out the window, said an officer stationed in front of the building on Wednesday afternoon.

A personal trainers been around lately, the officer said. We can see him doing his boxercizing.

The Met, as Londons police force is known, is facing massive budget cuts as a result of austerity measures, as is virtually every public institution in Britain.

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UK taxpayers could buy a lot with the millions spent policing Julian Assange

Edwardsnowden BradleyManning Guardian Columnist torture ICC lies Obama NewyorkTimes wikileaks – Video


Edwardsnowden BradleyManning Guardian Columnist torture ICC lies Obama NewyorkTimes wikileaks
Edwardsnowden misuses BradleyManning for his corruption with the Guardian and NewYork times. He has BradleyManning tortured - again - by these newspapaers. Bradley is imprisoned because ...

By: desiree stokkel

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Edwardsnowden BradleyManning Guardian Columnist torture ICC lies Obama NewyorkTimes wikileaks - Video