NBC Inks Partnership Deal With Sports Betting Platform PointsBet, Will Integrate Into Programming – Deadline

In yet another marriage of sports media with the rising tide of legalized sports betting in the US,NBCUniversal and PointsBet today announced a multi-year partnership by which PointsBet becomes the official sports betting partner of NBC Sports.

As part of the agreement, NBC Sports will provide PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events. The companys sports programming includes NBC Olympics, the Golf Channel, NBC Sports Regional Networks, and the Olympic Channel.

The deal is part of a trend among network sports entities. ESPN has partnered with Caesars Entertainment and has a new Daily Wager program, while Fox has an ownership stake in betting service FoxBet via a deal with The Stars Group, a Canadian developer of online and mobile gaming technology. Sports betting is now legal in 18 states plus Washington, DC.

NBC Sports Group serves sports fans 24/7 with live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Audio Network and NBC Sports Digital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com the digital assets of the NBC Sports Regional Networks, Rotoworld, the NBC Sports Talk franchise, multiple apps, two transactional sports businesses, GolfNow and SportsEngine, and a direct-to-consumer product NBC Sports Gold.

NBC Sports Group broadcasts programming from the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, NHL, NASCAR, IndyCar, The PGA Tour, USGA, Churchill Downs, Premier League, Tour de France, and the French Open, among other properties.

Additional highlights of todays agreement, which will take effect immediately:

We are excited to begin this partnership with PointsBet, which will deliver unmatched sports betting engagement opportunities across multiple platforms, saidDavid Preschlack, president, NBC Sports Regional Networks, and EVP content strategy, NBC Sports Group. For NBCUniversal and PointsBet, this agreement provides considerable opportunities in the fast-growing sports betting marketplace, which is unique to this extensive and robust, multi-year arrangement. Looking ahead, were also excited about the significant activation opportunities that will come to fruition as sports betting continues to proliferate across the U.S.

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NBC Inks Partnership Deal With Sports Betting Platform PointsBet, Will Integrate Into Programming - Deadline