Wickr wants to spread its spy-level encryption to your favorite games and apps

Nico Sell doesnt work on games, but shes meeting with creators at the Game Developers Conference in San Francisco this week because they all need what shes selling: Security.

Sell is the cofounder and CEO of the encrypted messaging app Wickr, which launched in 2012 as a way to chat with friends without worrying about where your data was goingor what it was being used for. Wickr is fighting above the wave of other, more popular messaging services like WhatsApp and Snapchat with a distinguishing feature: end-to-end encryption. The app caught on the wake of National Security Agency whistleblower Edward Snowdens surveillance revelations and Snapchats security leaks. Now Sell is offering up the security tools shes honed for Wickr to any other company who wants them.

Wickr is bundling its features, including the spy-level background tech that powers its seamless key exchange, and selling the package to other messaging apps, social networks, and game developersand not just to make money.

We solve really difficult problems here that could be used by almost every other messaging, gaming, and social media app out there, and it would be a shame not to get that technology to everyone, Sell said. This is our way to get to billions of users.

Wickr is targeting some of the biggest apps on the market for its security tools, which are also available la carte, but Sell is well aware of what a tough sell encryption is and has a pretty good guess as to which companies wont be buying Wickrs products.

I dont expect Facebook to be interested in this, because they make their money selling personal information, Sell said. I have a big goal here: To save my kids and everyones kids from being monetized in that way. Microsoft is one I dont plan on selling to. They are completely opposed to my philosophies.

Wickr's tools include a shredder that permanently deletes any images or apps that you've trashed.

Security experts like Sell, an organizer for the hacker convention Defcon, and Snowden himself argue that companies like Facebook and Google are more concerned about intercepting personal data to sell advertising than protecting user information by encrypting it from sender to receiver.

Facebook Chief Security Officer Joe Sullivan this week told a gathering of press that Facebook has long been capable of rolling out end-to-end encryption to users, but that the technology can be confusing for the average Internet user and gets in the way of communicating. Facebook does support third-party encryption apps on its platform, though.

Sell agrees that a lot of people who are interested in cryptography primarily make tools for themselves, not for regular folks. Shes trying to change that with Wickr, which combines top-level security with the novelty of Snapchat-like vanishing messages. She tests all features on her 4-year-old daughter to make sure Wickrs features are as simple as they get.

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Wickr wants to spread its spy-level encryption to your favorite games and apps