Pepsi Just Showed Us Why Authenticity Isn’t Just A Buzzword – Forbes


Forbes
Pepsi Just Showed Us Why Authenticity Isn't Just A Buzzword
Forbes
The ad drew criticism almost immediately for being disingenuous and trivializing the Black Lives Matter movement. ... When done well, celebrity endorsements can catapult a brand into the zeitgeist and create infinite consumer loyalty, notes Rieckhoff.

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Pepsi Just Showed Us Why Authenticity Isn't Just A Buzzword - Forbes

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