WTM Global Trends Report

World Travel Market has surveyed its key exhibitors and senior WTM Buyers' Club members to discover the central issues for the industry and the topics of conversations on the exhibition floor across the four days of WTM 2014. The findings form the backbone for the World Travel Market 2014 Industry Report. They cover a range of issues from industry optimism, aviation, airport capacity, taxes and the future holiday experience.

World Travel Market has surveyed its key exhibitors and senior WTM Buyers Club members to discover the central issues for the industry and the topics of conversations on the exhibition floor across the four days of WTM 2014. The findings form the backbone for the World Travel Market 2014 Industry Report. They cover a range of issues from industry optimism, aviation, airport capacity, taxes and the future holiday experience.

The Global Trends Report provides the inside track into the future trends that will shape the global travel industry in the year ahead, as identified by Euromonitors travel experts. New technology continues to disrupt as travellers connect with brands across multiple devices including mobile phones and wearables. Instant messaging is set to overtake social media for customer service, bookings and payments. Operators are responding to changing lifestyle shifts, with cycling the new golf, while emerging concepts such as poshtels challenge the status quo. Even destinations are not afraid of a makeover with the Middle East rebranding as a design hub while Africa is the latest surfers paradise.

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World Travel Market (WTM) 2014 Industry Report