London, UK - The World Travel & Tourism Council (WTTC) has called upon all travellers to don protective face masks to show they 'wear to care' in the new normal of travelling.

As countries transition from lockdowns to reopening their borders, the wearing of face masks helps signal the return of safer travels, while also providing personal protection for users as well as those around them.

The advice from WTTC in favour of mandatory mask wearing comes from evidence that countries which are recovering faster and avoid second COVID-19 spikes are those where the use of face masks have been widely enforced and encouraged.

Following medical guidance from the Harvard T.H. Chan School of Public Health, WTTC advises the wearing of masks on all forms of transport throughout the entire traveller journey, as well as when visiting any interior venue or those with restricted movement which results in close personal contact of two metres or less.

WTTC has asked governments around the globe to enforce the wearing of face masks, as well as enlisting the support of the private sector to remind customers of their obligations to protect their health and that of fellow travellers.

Travellers around the world are being encouraged to join in the WTTC social media campaign which is launching with the hashtag #wear2care.

Embracing the use of face masks will reduce the risk of transmission, protect the user and those around them, as well as reintroducing a sense of normality. as we learn to live with the virus until a vaccine is found.

The new recommendations follow in the wake of WTTC recently issuing its new guidelines for Safe & Seamless Travel including testing and tracing to ensure people can enjoy Safe Travels in the 'new normal'.

Frequent handwashing and using hand sanitiser complement the use of face masks which can significantly reduce the risk of COVID-19 transmission.

Gloria Guevara, WTTC President & CEO, said: "The safety and hygiene of travellers and those who work in Travel & Tourism is of paramount importance, which is why we now strongly recommend masks being mandatory.

"'Wear to care' promotes the protection of face mask users and visibly shows they care about the welfare and safety of their fellow travellers, which will help save lives and encourage the return of Safe Travels.

"The wearing of masks should not be politicised. Wearing a mask needs to become part of everyday life to ensure everyone enjoys travelling in safety until a vaccine for COVID-19 is found. We implore the private sector and global governments to encourage their use so wearing a mask becomes the new normal."

Ramon Snchez, Principal Investigator and Research Associate at Harvard University, T.H. Chan School of Public Health, said: "Wearing face masks has been proven to provide the highest level of protection against transmission at 82%. Constant hand hygiene and surface cleaning, which kills more than 90% of viruses that are found on surfaces, also prevents the virus from reaching the face from the hands.

"The public should keep a two metre distance whenever they can, however if that simply isn't possible, people should increase the ventilation around them. Inside buildings this can be done by opening doors and windows which decreases the viral concentration by more than 70%.

"Mechanical ventilation, such as air conditioning decreases it by 80%, while going outdoors proves more effective by decreasing the viral concentration between 90% and 95%."

WTTC has led a series of initiatives designed to rebuild global consumer confidence and encourage the return of Safe Travels.

Safe Travels Protocols were developed for the global Travel & Tourism sector which focused on measures to drive business to car hire companies, airports, tour operators, attractions and short short-term rentals among many other travel sectors, to enable them to follow strict health and hygiene regimes when re-opening their businesses.

The welfare of travellers and the millions of people working across the Travel & Tourism sector is central to the protocols. In addition to being backed by the United Nations World Tourism Organization (UNWTO) they were also widely embraced by thousands of businesses around the world.

Travellers around the world can get involved with the WTTC campaign by sharing pictures of the themselves proudly travelling with their masks and sharing the hashtag #wear2care.

WTTC is the body which represents the Travel & Tourism private sector globally. Members consist of CEOs of the world's Travel & Tourism companies, destinations, and industry organisations engaging with Travel & Tourism.

WTTC has a history of 25 years of research to quantify the economic impact of the sector in 185 countries. Travel & Tourism is a key driver for investment and economic growth globally. The sector contributes US$8.8 trillion or 10.4% of global GDP, and accounts for 319 million jobs or one in ten of all jobs on the planet.

For over 25 years, WTTC has been the voice of this industry globally. Members are the Chairs, Presidents and Chief Executives of the world's leading, private sector Travel & Tourism businesses, who bring specialist knowledge to guide government policy and decision-making and raise awareness of the importance of the sector.

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Travellers Should 'Wear To Care' In The New Normal Says WTTC - Hospitality Net