Morocco has been unveiled as the host for the World Travel Awards Grand Final 2014, 2015 and 2016 today following the signing of a three-year hosting agreement during a ceremony hosted at Arabian Travel Market. The announcement was made at the press conference jointly hosted by World Travel Awards President Graham Cooke, Moroccan Minister of Tourism, His Excellency Dr. Lahcen Haddad, and Mohammed Arkobi, Chairman of Innovate Marketing Solutions.

Speaking at the event World Travel Awards President Graham Cooke said: "This is a momentous day for World Travel Awards and for the Moroccan tourism industry.

"Morocco is the ideal destination for World Travel Awards; growing rapidly to become the leading tourism destination in the region.

"There is so much to offer, from the beaches of Agadir, to the splendour of the Atlas Mountains and the cosmopolitan chic of downtown Rabat."

The first event will take place in the beautiful city of Marrakech later this year.

Discussing the role of Innovate Marketing Solutions in securing the deal, Graham Cooke added: "We look forward to building our relationship with Innovate Marketing Solutions, over the coming months ahead of the event.

"As World Travel Awards' representatives their role in negotiating the contract with the Moroccan tourism authorities has been instrumental."

Securing hosting rights for the World Travel Awards Grand Final is just the latest coup for Morocco, which has been able to use its reputation as one of the most politically stable destinations in the region to significantly increase its tourism revenue in recent years.

While Marrakesh has been a 'must see' destination for generations, Fez, Meknez, and capital Rabat are now joining the city on the global stage.

His Excellency Dr. Lahcen Haddad added: "Morocco is an enchanting, hospitable land full of mystery, wonder and cultural richness.

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Morocco signs three-year hosting deal for World Travel Awards Grand Final