By M.Saraswathi

NEW DELHI, March 12 (Bernama) -- LEGOLAND theme park and Genting Resorts World were among the participants in a travel market organised by Tourism Malaysia that received tremendous response from travel agencies in Sri Lanka.

"We must thank The LEGO Movie as it has attracted almost half of the 70 per cent of the agents I met here.

"It has also made it easy to explain to them on what they can expect from the theme park," LEGOLAND Manager for Tours and Travel Owen Tan told Bernama after the travel mart that was organised in conjunction with Tourism Malaysia's Visit Malaysia Year 2014 in Colombo.

The sales mission to Sri Lanka was the largest ever and the first after a four-year gap.

There were 50 participants from Malaysia comprising hoteliers, event operators and travel agents and 160 outbound travel agents from Sri Lanka.

The South Asia market, mainly India and Sri Lanka, are seen as among the key markets for LEGOLAND given their close proximity, he said, adding that the theme park was keen to enhance its marketing efforts in the region to create more awareness.

"There is another 30 per cent of outbound travel agents who have no knowledge of the theme park. Hence, we need to capture that as well," said Tan.

The LEGOLAND Theme Park in Malaysia is Asia's first. There are a total of six LEGOLAND Theme Parks in the world.

For Resort Genting World, it aimed to replicate its success in India.

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LEGOLAND, Resorts World Genting Gets Overwhelming Response In Sri Lanka