Story Created: Jan 7, 2014 at 10:22 PM ECT

Story Updated: Jan 7, 2014 at 10:22 PM ECT

FOR the tenth year running, Coco Reef Resort & Spa has won the Caribbeans Leading Hotel category in the World Travel Awards (WTA). The hotel faced competition from 17 other properties in the region including the Four Seasons Resort in Nevis, Sandy Lane in Barbados and Jumby Bay, A Rosewood Resort which is in Antigua. The President and founder of the WTA, Graham Cooke, says, Coco Reef Resort & Spa has done it again! Taking the title of Caribbeans Leading Hotel for the tenth successive year, in a run of success dating back to 2004. Our voters know something special when they see it. It gives me particular pleasure to present this award to my close friend John Jefferis, owner of the resort. Not only has he worked closely with World Travel Awards over the past decade, but he is also one of the true pioneers in Caribbean tourism. We wish him every success for the future. The WTA celebrates its 20th anniversary this year and is described by the Wall Street Journal as the Oscars of the travel industry. It aims to celebrate those companies, organisations and brands that are pushing the boundaries of industry excellence in product and service. The winners are chosen via online voting generated by a year-long communications campaign that encourages global participation. The votes come from qualified executives working within travel and tourism as well as the consumer travel buyer. Its tremendously rewarding to reach this milestone of ten straight wins for Coco Reef Tobago, says Jefferis. Although I continue to invest millions of dollars in the resort every year, our guests clearly indicate that our success is due to the dedication, professionalism and genuine friendliness of the wonderful management and staff. At the Coco Reef Resort in Tobago, they consistently exceed our guests expectations with regards to service and providing an unforgettable experience. Jefferis developed Coco Reef in Tobago 18 years ago. The property, which has 150 rooms and suites, is situated on its own private beach surrounded by 10 acres of beautifully manicured tropical gardens. Celebrity guests who have stayed at the hotel include Sylvester Stallone, Rod Stewart and Diana Ross.

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Coco Reef wins Caribbean’s Leading Hotel award