Elia Petridis, who directed legendary old-time actor Ernest Borgnine in his final role in The Man Who Shook the Hand of Vicente Fernandez, has decided to focus on what could be Hollywoods future by starting virtual reality company Fever Content.

As part ofthe companys launch, Petridis has brought on Craig Bernard, who previously served as chief creative cfficer for SAMO VR, as Fever Contents executive producer. At SAMO, Bernard oversaw several VR projects, including the music video for the EDEN song, Drugs. That film was showcased by VR company Jaunt at this years Sundance and SXSW festivals.

Petridis VR experience includesnarrative live-action thriller, Eye for an Eye: A Sance in Virtual Reality, a collaboration with Gnomes & Goblins virtual reality studio Wevr.

Also Read: Fox Sports Rolls Out Social Virtual Reality for Gold Cup Soccer Tournament

I am very excited to be working with Craig, Petridis said in a statement. Our team understands the potential VR grants to entertainment. We fuse creation and technology to unlock the heart of each experience.

Our approach streamlines the creative process, which is crucial to our many partners and clients needs and expectations, Bernard said in the statement.We have cultivated a large network of technical and creative partners, which allows us to support even the most ambitious goals.

Fever Content makes experiences that deserve to be fully immersive, Petridis added. And we know exactly how our experiences are meant to make you feel. Our content will reach inside of you and grab at your heart strings. We are thrilled to bring audiences the latest and greatest wonders of VR.

CES Asia, the three-year-old overseas version of the annual Las Vegas tech extravaganza, took over five halls at the Shanghai New International Expo Center to showcase the latest and greatest in consumer technology -- which included plenty of robots, smart appliances and self-driving cars.A full 450 exhibiting companies and more than 30,000 attendees testdrove some products at the bleeding edge of innovation.

Cowarobot autonomous suitcase This is not your typical overnight bag. The rolling suitcase from Chinas Cowarobot can identify and follow its owner through airport concourse traffic, avoiding obstacles along the way. Italso automatically locks depending on distance from the owner, alertswhen its more than a safe distance away.

PicoNeo DKS ThePicoNeo DKS is a wireless virtual reality rig that plays like a full-fledged PC setup, with a 2.5K 5.5 inch HD screen that smooths out the often-blurry and clunky gameplay of most mobile VR devices. The setup uses Qualcomms Snapdragon 820 processor to deliver substantial computing power.

HiScene HiAR Like the Neo DKS, one of CES Asias buzziest augmented reality headsets also features the Qualcomm Snapdragon 820 processor. The HiAR goggles, which feel heftier than many other AR sets, use artificial intelligence as part of an always-on voice control capability -- as augmented reality continues to move toward a Minority Report future.

Shadow Creator Halomini In case you hadnt noticed, virtual and augmented reality was kind of a big deal at CES Asia as it was at the flagship Vegas show earlier this year. Shadow Creators Halomini headset, which feels like a lighter version of Microsofts HoloLens, allows users to set appointments, chat with friends and watch videos, while keeping their eyes on whatever it was they're watching.

Ovo Technology Danovo CES Asia is full of robots, but the Danovo stood out for its fun personality as much as that applies to an inanimate object. The egg-shaped machine from Chinas Ovo Technology can navigate around items, dance, engage with people, and even project video by sliding over the top of its shell. Ovo also makes trash collecting and security robots, but they're a lot more serious than the Danovo.

Gowild Holoera Virtual reality can be lonely, which is why Gowild decided to add a friend. Amber, a 3D hologram who lives inside its pyramid-shaped Holoera device, can respond to commands, read moods and cheer users up with a well-timed song.

Qihan Sanbot Another entry in CES Asias parade of robots was Qihans Sanbot, which is based on IBMs "Jeopardy!"-winning Watson operating system. Sanbot can recognize and communicate with customers in 30 languages and process credit card payments. It also does a delightful dance, complete with glowing, gyrating limbs.

Baidu Little Fish The smart speaker from Chinese tech giant Baidu is the countrys answer to the Amazon Echo, only with a high-resolution 8-inch screen and camera that turns to face the user. It can handle the basics like controlling smart-home devices and playing music, and its face-recognition software allows authorized users to order food and medicine.

PowerVision Power Ray The fishing robot includes ocean mapping, an integrated fish luring light and even an optional remote bait drop feature that allows users to place the hook wherever they want. Its camera shoots in 4K UHD and is capable of 1080p real-time streaming. It even connects with the Zeiss VR One Plus VR headset to turn real-life fishing into a virtual reality game.

JD JDrone The unmanned aircraft is part of a plan from Chinas second-biggest online retailer, JD.com, to use drones to deliver products that weigh as much as one metric ton. The company is also developing fully-automated warehouses.

Itonology CarMew C1 This lighter socket-mounted device gives cars high-speed wi-fi, allowing people in them (preferably not driving) to get work done and stream music. It connects near field FM, auxiliary dual channels and car audio, and enables sharing of 4G networks.

The Chinese version of the annual tech extravaganza featured plenty of robots and serious advances in mobile virtual reality

CES Asia, the three-year-old overseas version of the annual Las Vegas tech extravaganza, took over five halls at the Shanghai New International Expo Center to showcase the latest and greatest in consumer technology -- which included plenty of robots, smart appliances and self-driving cars.A full 450 exhibiting companies and more than 30,000 attendees testdrove some products at the bleeding edge of innovation.

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Elia Petridis Launches Virtual Reality Company: Fever Content (Exclusive) - TheWrap