Jaunt co-produced "Invisible," a six-part supernatural drama series created by "The Bourne Identity" director Doug Liman's 30 Ninjas company that premiered on Samsung's VR service before being shown on Jaunt's VR app, YouTube, Facebook and co-producer Conde Nast's "The Scene" digital video platform. "Invisible" tells the story of a powerful New York family with the supernatural ability to make themselves invisible.

In January, Jaunt announced a slate of five new series to be produced at its 10,000-square-foot Santa Monica, California, studio, including a six-part stoner comedy series "Bad Trip" and a series based on the 1992 cult horror movie "The Lawnmower Man." Klaivkoff won't say when the shows will be making their debut.

The company is also building out the distribution network for VR content with commercial-like programming, like the Land Rover video, that it makes for companies that want to use virtual reality video to promote their products. Jaunt has made videos for more than 50 "brands," the company says, including those for Budweiser, Google and Mattel.

More from CNBC Disruptor 50: Inside the Warby Parker "Optical Lab" in tiny Sloatsburg, New York Meal delivery start-up Blue Apron files to go public, revenue growing fast 'Street Fighter' moves into the mobile eSports market for gamers

The company made a four-minute VR short starring Danny DeVito and other cast members of the FX sitcom "Its Always Sunny in Philadelphia," which took viewers along a ride on a smoke-filled motorcycle stunt or allowed them to swivel in another direction to watch a scantily clad young woman who stopped just short of a doing a striptease. The VR segment played on FX's site as well as Jaunt's VR app and Facebook.

Sky TV used Jaunt's equipment for some of the programming when it introduced its SKY VR app. Among the shows were "Sky Sports: Closer," hosted by soccer legend David Beckham, and a performance of the English National Ballet's production of "Giselle." The satellite service also gave away thousands of Google cardboard headsets.

Kliavkoff says Disney, which in September 2015 led Jaunt's $65 million Series C round, will soon offer its fans a 360-degree online trip to Pandora, the mythical planet in James Cameron's film "Avatar," which is also the backdrop for the media giant's new "PandoraThe World of Avatar" attraction at its Disney Animal Kingdom in Orlando, Florida.

"We constantly strive to create standout experiences for our customers through our partnerships," said Mark Cameron, Jaguar Land Rover's brand experience director of global marketing, in a statement about the America's Cup video. "By using Jaunt's cutting-edge VR technology, we were able to give unprecedented access to the team and America's Cup sailing in a thrilling firsthand experience."

The big prize, of course, will come if virtual reality takes hold with consumers who want to immerse themselves in the action on the big screen. That's coming slowly. IMAX, which operates a chain of giant-screen movie theaters, is rolling out a dozen IMAX VR centers in major markets, including Los Angeles, New York and Tokyo, for goggle-wearing consumers to watch shorter-form VR content for about $1 a minute.

See the rest here:

Disney and other media giants are betting VR is the next big play in entertainment - CNBC