Project hostKanoa Lloyd disagreed, saying they have an important message and asking Bridge what he suggests vegans should do to fight their fight.

"What's the alternative, what do you suggest these people do because they have a point. We have an incredibly urgent crisis with our planet if we don't reduce our meat consumption then we're screwed," she says.

"Those people obviously feel passionate enough to literally take their message to the streets and try and affect some change."

Bridge says being so aggressive will eventually "turn people off" veganism.

"This guy's just eating his breakfast, he's gonna have a busy day, leave him in peace."

Actor Antonia Prebble, a guest on the show, agreed with Bridge saying targeting people isn't going to encourage people to get on board.

"Targeting someone and being really aggressive and humiliating them is not the way to do it in my opinion, I'm with you Ryan."

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Magic Talk host Ryan Bridge says pushy vegans are hurting their cause - Newshub