Chris Bryant is a Bloomberg Opinion columnist covering industrial companies. He previously worked for the Financial Times.
When Nikola Corp. started trading on Nasdaq in June, the Phoenix-based clean transportation company raced quickly to a valuation of almost $30 billion.
Its market worth has since fallen to a more reasonable $10.5billion, but thats still pretty spicy for a business yet to generate any revenue. Its most promising products are its heavy trucks, powered by electric batteries or hydrogen fuel cells.
The rise of Nikola (whose name, cheekily, is another evocation of electrical engineer Nikola Tesla) will have reinforced a view among European auto industry executives that the U.S. stock market operates by different rules. While Tesla Inc. is only modestly profitable, its valued at about $275billion, more than Europes five largest carmakers combined.
At least Europe has a stake in the latest heavily hyped project.Founded by Trevor Milton, a 38-year-old American college dropout, Nikola is relying heavily on expertise from the old continent. Robert Bosch Gmbh, a German automotive supplier, has helped develop the U.S. companys electric powertrain, and the first Nikola trucks will be built in a German factory belonging to Italys Iveco, a truck maker backed by the billionaire Agnelli family. Bosch and Iveco each own more than 6% of Nikola.CNH Industrial NV, Ivecos parent, just recorded a $1.5 billion fair value gain on that investment.
The biggest question is whether a start-up dependent on so much external help should have a whizzy valuation like Tesla, which builds much of its technology itself.And if Europe has this expertise, why hasnt it produced its own rival to Elon Musks carmaker?
Thank these companies if the start-up becomes the Tesla of heavy trucks
Source: Nikola, Opinion research
More from
Maybe its a lack of chutzpah. Nikolas name isnt the only reason its often compared with Tesla. Miltons hyperactive Twitter presence makes Musk look tame by comparison. Both mens ambitions extend beyond selling zero-emission vehicles to producing and storing clean energy. While Nikola is focused on heavy-duty trucks, it has touted a variety of consumer products including a pickup called the Badger. These are catnip for retail investors, as the excitement over Musks Cybertruck demonstrates.
While Tesla and Nikola are both working on electric heavy trucks, they differ in at least two important respects. The first is hydrogen: Musk is dismissive, while Milton thinks hydrogen is the perfect fuel for long truck journeys. The second is their attitude towardbuilding stuff in-house.
True, in its early days Tesla worked withLotus to help make the Roadster, and Daimler AG helpeddevelop the Model S saloon. Teslapartners with Panasonic to produce battery cells. But Musk is famous for trying to build his own technology, from electric powertrains and automated-driving software to car seats.
Nikola developed its own software,infotainment andbattery management-system, as well as vehicle aerodynamics, according to Cowen analyst Jeffrey Osborne. It has outsourced or used hired help to do much of the other stuff.More than 200 Bosch employees were involved in building important parts of Nikolas trucks, including the electric motor for the axle, the vehicle-control unit, the battery and the hydrogen fuel cell. The result isa mix of intellectual property owned either separately orjointly by Nikola and its suppliers.
Theres no doubt, however, who has the deeper expertise.So far Nikola has been awarded 11 U.S. patents, about 1% of the totalBosch is awarded in a typical year. Bosch gets paid to help us get to industry standards on products, Milton told me.
Getting partners to providethe technological building blockshas some advantages. Nikola has only 300 employees and yet its first trucks should start rolling off theproduction line soon. Working with partners cuts the risk of the manufacturing delays and quality problems that plagued Tesla.
Its an efficient use of capital too. Nikolas research and development expenses were just $68million last year. Tesla spent$1.3 billion. After going public, Nikola has about $900 million of cash,although that wont go far in the automotive business. Forthe North Americanmarket, Nikola plans to handle its own manufacturing, with technical assistance from Iveco. Nikola broke ground this week on a$600 million factory in Arizona.
Whether or not you believe the extensive involvement of outside partners shouldhave a bearing on its lofty valuation, there are other things that could upset Nikolas plans.
Building a refueling network is a central part of its business model, but this wont come cheap at $17 million for each hydrogen station. The company is also entering a competitive field populated by more experienced and better capitalized rivals. Daimlers Mercedes-Benz failed to follow through on its early experiments with electric cars and let Tesla roar past. It probably wont make the same mistake withtrucks.
Daimler is the worlds largest truck maker and it plans to start production of its electric eActros and eCascadia models next year. The German giant has alsoformed a joint venture with Swedens Volvo AB to develop hydrogen fuel cell systems for heavy vehicles. That venture is valued by the companies at just 1.2 billion euros ($1.4 billion), putting the Nikola valuation into perspective.
Even if its share price looks overblown, Nikolas improbable rise shows theres investor demand for clean transportation companies that dont still have one foot planted in the combustion-engine past. European manufacturers have the technicalchopsbut they must find better ways to capitalize on investor excitement through new business models or spinoffs. Otherwise someone else will.
This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.
To contact the author of this story:Chris Bryant at cbryant32@bloomberg.net
To contact the editor responsible for this story:James Boxell at jboxell@bloomberg.net
Before it's here, it's on the Bloomberg Terminal.
Chris Bryant is a Bloomberg Opinion columnist covering industrial companies. He previously worked for the Financial Times.
See more here:
Europe Is Building the Next Tesla. Who Knew? - Bloomberg
- TSLA Stock | TESLA Stock Price Today | Markets Insider [Last Updated On: September 6th, 2018] [Originally Added On: September 6th, 2018]
- Nikola Tesla | Biography, Facts, & Inventions | Britannica.com [Last Updated On: October 8th, 2018] [Originally Added On: October 8th, 2018]
- TSLA Stock Price - Tesla Inc. Stock Quote (U.S.: Nasdaq ... [Last Updated On: October 8th, 2018] [Originally Added On: October 8th, 2018]
- Tesla Model Prices, Photos, News, Reviews and Videos - Autoblog [Last Updated On: April 20th, 2019] [Originally Added On: April 20th, 2019]
- Ford, GM rev up electric pickup trucks to head off Tesla - Reuters [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Toyota using Tesla-style Panasonic batteries for China hybrids: sources - Reuters [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Teslas a Game Changer When It Comes to Windshield Wipers - Car and Driver [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- General Motors vs. Tesla: Software Engineer Pay - Dice Insights [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Sweeney Gives Support to 'Tesla Lawsuit' - InsiderNJ [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Tesla Model 3 dominates global EV sales, chases down fossil fuel competitors - The Driven [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Driving A Tesla Model X Through Flood Waters May Look Cool But Isnt A Good Idea - Carscoops [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- See This Tesla Model S Making Smoke? A Bug Is The Cause - InsideEVs [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Tesla Sentry Mode catches couple mistaking Model 3 for their Hyundai Elantra - Driving [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Tesla's Million Mile Battery - Seeking Alpha [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Podcast: Teslas upcoming new battery, Tesla Plaid Powertrain, EVs from Frankfurt, and more - Electrek [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Cuomo on whether Tesla will meet job targets: 'We will find out next year' - Buffalo News [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- What the GM Strike Means For the Fremont Tesla Factory - California Globe [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Watch Tesla V10 with new Netflix, YouTube, Caraoke apps in action surprisingly refined - Electrek [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Sleeping With Tesla Autopilot May Explain Some Of Tesla's Safety Numbers - Forbes [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Tesla Autopilot V10 In-Depth Road Test With Useful Bookmarks - InsideEVs [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Why Tesla Seems to Be Struggling with Q3 Deliveries - Market Realist [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Tesla Alumni Launch Smart Electric Panel to Make It Easier to Go Solar - Tom's Guide [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- A Tesla-Swapped E30 BMW Means 'You'll Never Miss a Yellow Light Again.' - The Drive [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Tesla Dealer Loophole Ideas - CleanTechnica [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Tesla vs. Porsche: Does The Model S Finally Have A Competitor In The Luxurious New Taycan? - Forbes [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- How Musk is Trying to Address Tesla's Service Issues - Market Realist [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- 3 Ways Tesla Is Transforming What It Means To Be A Car - CleanTechnica [Last Updated On: September 19th, 2019] [Originally Added On: September 19th, 2019]
- Ride Along In The World's Quickest Tesla - InsideEVs [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- U.S. Labor Judge Rules That Tesla Interfered With Union Organizing - Jalopnik [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- Tesla rolled out its Smart Summon feature, and it's not going well - Driving [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- Tesla has reinvented the windshield wiper in new patent - Fox News [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- Teslas first big V3 Supercharger expansion is already happening in Canada - The Verge [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- People Are Posting Videos of Close Calls with Tesla's New Smart Summon Feature - Car and Driver [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- People Are Trying to Get Themselves Run Over by Their Own Teslas - ScienceAlert [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- Tesla Built-In Camera Captures the Moment 'Very Angry' Woman Keys Car in School Parking Lot - Newsweek [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- In 10 years, Tesla went from a one-car company to a Porsche rival - Business Insider [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- Tesla is working on its own more efficient seat with temperature-control system - Electrek [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- Tesla Smart Summon isn't for use in public places, America - CNET [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- More On Tesla's Plan To Make Its Own Batteries - InsideEVs [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- Older Teslas are reportedly running into an issue where the screen stops working and the car wont charge - Business Insider [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- Green Cab Ditches Hybrids In Favor Of Teslas For Its Taxi Fleet - CleanTechnica [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- This Tesla Faced Keying And Break-In Attempt On The Same Day - InsideEVs [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- What it's like to rent Tesla Model 3 on Turo car-sharing app - Business Insider [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- Tesla offers peek inside the Crash Lab that helped it win a safety award - Digital Trends [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- Tesla (TSLA) Expected to Beat Earnings Estimates: Can the Stock Move Higher? - Yahoo Finance [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- Is Tesla Still a Rule Breaker to Believe In? - The Motley Fool [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- California's Power Outage Demonstrates the Biggest Flaw With Tesla's Plan to Sell Everyone an Electric Car - Inc. [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- Tesla Update May Have Lowered The Model 3's Range As Well - InsideEVs [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- Here's how Tesla's cars stack up against the best of the competition from the world's top automakers - Business Insider [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- Tesla: Why Demand Could Be a Concern - Market Realist [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- Why Tesla Stock Looks Better Than You Think - Barron's [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- Tesla navigating land mines that zapped rivals - Fox Business [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- Elon Musk says monster Tesla seen on racetrack will go into production by summer 2020 - Mashable [Last Updated On: October 16th, 2019] [Originally Added On: October 16th, 2019]
- Tesla Roadster Gets The A-Team Treatment In Retro Face Car Renders - InsideEVs [Last Updated On: November 1st, 2019] [Originally Added On: November 1st, 2019]
- Tesla: Are the Bears Reaching to Make a Negative Case? - Market Realist [Last Updated On: November 1st, 2019] [Originally Added On: November 1st, 2019]
- Will FCA-PSA Buy Tesla Batteries And Drivetrain? - InsideEVs [Last Updated On: November 1st, 2019] [Originally Added On: November 1st, 2019]
- What Does The Tesla Model 3 Have In Common With A Cheap Toyota Etios? - InsideEVs [Last Updated On: November 1st, 2019] [Originally Added On: November 1st, 2019]
- Teslas Q3 profit is being scrutinized by analysts and some dont like what they see - MarketWatch [Last Updated On: November 1st, 2019] [Originally Added On: November 1st, 2019]
- Did Tesla release an unfinished Smart Summon just to pull an accounting trick? - Digital Trends [Last Updated On: November 1st, 2019] [Originally Added On: November 1st, 2019]
- What Drove Teslas Surprise Third Quarter Profit? - Forbes [Last Updated On: November 1st, 2019] [Originally Added On: November 1st, 2019]
- Tesla will roll out a software update that will make the Model S even faster - BGR [Last Updated On: November 1st, 2019] [Originally Added On: November 1st, 2019]
- Tesla Demonstrates The Power Of The Internet Of Things - Forbes [Last Updated On: November 1st, 2019] [Originally Added On: November 1st, 2019]
- Tesla Is The Underdog In The Electric Car Revolution - Forbes [Last Updated On: November 1st, 2019] [Originally Added On: November 1st, 2019]
- Tesla Model S Plaid Spied Testing Aggressive Body At The Nurburgring - Motor1.com [Last Updated On: November 1st, 2019] [Originally Added On: November 1st, 2019]
- Hill and Holmes' impeachment testimony, Netanyahu's indictment and Tesla's 'Cybertruck' reveal: The Morning Rundown - NBCNews.com [Last Updated On: November 25th, 2019] [Originally Added On: November 25th, 2019]
- If Tesla and Ford Motor are about to wage war for the electric-car crown, you wouldnt know it from this exchange - MarketWatch [Last Updated On: November 25th, 2019] [Originally Added On: November 25th, 2019]
- The Brutalist Tesla Cybertruck is designed to instill fear and draw the battle lines on internal combustion - Electrek [Last Updated On: November 25th, 2019] [Originally Added On: November 25th, 2019]
- As electric cars and Tesla make headlines, this CEO is betting on charging stations - Fox Business [Last Updated On: November 25th, 2019] [Originally Added On: November 25th, 2019]
- Teslas strategy is incredibly risky but it still makes lots of sense - MarketWatch [Last Updated On: November 25th, 2019] [Originally Added On: November 25th, 2019]
- Watch Tesla test Model 3 by making it drive into water - Electrek [Last Updated On: November 25th, 2019] [Originally Added On: November 25th, 2019]
- Teslas Cybertruck Will Face These Five Electric Pickups in 2021 - Forbes [Last Updated On: November 25th, 2019] [Originally Added On: November 25th, 2019]
- Elon Musk explains why Teslas Cybertruck windows smashed during presentation - The Verge [Last Updated On: November 25th, 2019] [Originally Added On: November 25th, 2019]
- A Physics Analysis of Tesla's Shattered Cybertruck Windows - WIRED [Last Updated On: November 25th, 2019] [Originally Added On: November 25th, 2019]
- Here's The Main Problem With Tesla's Supercharger Network - Jalopnik [Last Updated On: December 7th, 2019] [Originally Added On: December 7th, 2019]
- More Teslas on the Road Meant Hours-Long Supercharger Lines Over Thanksgiving - The Drive [Last Updated On: December 7th, 2019] [Originally Added On: December 7th, 2019]
- Woman Arrested as Suspected Tesla Driver Who Killed Father of 4 in Pico-Union Hit-and-Run - KTLA Los Angeles [Last Updated On: December 7th, 2019] [Originally Added On: December 7th, 2019]
- Woman Surrenders in Rented Tesla Hit-and-Run Crash That Killed Father of Four - NBC Southern California [Last Updated On: December 7th, 2019] [Originally Added On: December 7th, 2019]
- Why the Cybertruck is a breakthrough for Tesla and designer Franz von Holzhausen - Business Insider [Last Updated On: December 7th, 2019] [Originally Added On: December 7th, 2019]
- Tesla Cybertruck is almost $20,000 cheaper than Ford F-150 over 5 years - Electrek [Last Updated On: December 7th, 2019] [Originally Added On: December 7th, 2019]
- Here's how the million-mile battery could lead to Teslas lasting a lifetime - Business Insider [Last Updated On: December 7th, 2019] [Originally Added On: December 7th, 2019]