Remaining relevant through leveraging technology and member needs – CUinsight.com (press release)

As you are probably well aware, Apples iPhoneturned 10 years oldrecently. Of the many articles written to commemorate this occasion, a couple in particular caught our eye. IniPhone Review Redux:10 Years Later, SoSlow, So Small(Source: The Wall Street Journal), the author describes her experience trying to use an original iPhone for a week in todays world. She says, I made it 12 hours. As groundbreaking as the iPhone was back in 2007, thats a little hard to imagine. However, given the authors experience with comparatively slow speeds, poor graphics and sound, a 2-megapixel camera, and no Siri, we start to realize just how far technology has come in the last decade. Of course, with these technological developments have come changes in how consumers interact with each other and the organizations with which they do business. Take stock of how things have changed around your credit union in the last 10 years from a technology perspective. Have you added new technology? Upgraded? Does your credit union have technology today it did not have in 2007? Is your member interaction different today than it was a decade ago? The answer to all of these questions is probably a resoundingYes!

Now, fast-forward, as does the articleIn 10 Years, Your iPhone Wont Be a Phone Anymore(Source: The Wall Street Journal). In this article, the author imagines a future where the consumer is more wired-in than ever before. Smarter, wearable technology, artificial intelligence, augmented realityits almost overwhelming. Our gadgets may literally direct our daily lives, according to this article. Whether or not the future turns out the way this article describes, we can surely bet it will make the technology we have today seem ancient, just as the current iPhone makes the original model look outdated. How will your credit unions technology change?

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Remaining relevant through leveraging technology and member needs - CUinsight.com (press release)

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