CAMBRIDGE, Mass., July 16, 2020 /PRNewswire/ --According to Forrester(Nasdaq: FORR), the lasting global impact of COVID-19 will usher in five macro shifts that will permanently alter business and technology. A new report, "The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever," describes how, despite modern healthcare and the implementation of extensive pandemic management protocols (PMPs), the effects of COVID-19 will continue to surface over the next decade and will cause profound short-, medium-, and long-term impacts, including:

1. Safety and convenience influencing future customer expectations:The pandemic has affected global consumers in different ways, with their risk sensitivity and desire for convenience varying across region, age, and culture.

2.Businesses riding the digital engagement wave to create hybrid experiences:

3.Firms and governments investing in what was once impossible to drive the future of work:The pandemic has revealed the ability to do things that once seemed infeasible, including shifting entire workforces to remote working.

4. Smart firms retiring technical debt fast and then riding the tech disruption wave:

5. Business resiliency becoming a competitive advantage:Regardless of any crises, business resiliency allows organizations to deliver on their vision and brand promises.

"The pandemic has fundamentally changed the way we do business," said Stephanie Balaouras, VP and Group Director at Forrester. "It has forced firms and policymakers to do things that were previously considered impossible. As a result, business leaders are quickly embracing new, iterative ways to engage with customers, adapting to new ways of working, investing in technology innovation, and revisiting their business resiliency plans for long-term success."

Resources

About ForresterForrester (FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester's unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer; learn more at forrester.com.

Contact: Shweta Agarwal, (617) 613-6805, [emailprotected]

SOURCE Forrester

http://www.forrester.com

Here is the original post:

Forrester Identifies Five Pandemic-Induced Trends That Will Change Business And Technology Over The Next Decade - PRNewswire