Super Bowl ticket market surprisingly stable – for now

TARIQ ZEHAWI / STAFF PHOTOGRAPHER

Workers on Monday setting up scaffolding around MetLife Stadium to hold advertising for the Super Bowl.

Sports ticket brokers know that the night of the two National Football League conference championships, as well as the day after, usually are moving days prices moving on up, that is, as some giddy fans of the two teams headed to the Super Bowl cant wait to buy tickets no matter what the cost.

But as Prominent Ticket chief executive Lance Patania stayed up late Sunday night on his computer after the Denver Broncos and then the Seattle Seahawks advanced to the Feb. 2 game at MetLife Stadium in the Meadowlands, he noticed, well, almost nothing a pattern that continued throughout Monday.

Its weird how dormant it is, said Patania, whose company is based in Glen Rock. Nobodys pulling the trigger yet.

While the initial get-in-the-door price of more than $2,000 is an all-time high, Patania said, its not as if the small number of sales has left sellers panicked into lowering their price.

Its simple economics that when you see [Monday] morning there are 1,900 seats on the market, and [late Monday afternoon] there are over 4,500, that should drive the price down immediately, Patania said. So somethings wrong with this market.

TiqIQ.com spokesman Chris Matcovich whose company tracks such secondary ticket markets as Stubhub, which generally parallels prices being offered by brokers agreed that the lack of a bump in the first 24 hours after the conference title games was surprising.

After looking over the numbers for this year from previous years, I think $1,500 will be a reasonable buy point in Week 2, unless demand from Broncos and Seahawks fans picks up, Matcovich said of prices for upper-level seats.

That would be roughly on par with each of the more recent Super Bowls, said SeatGeek spokesman Connor Gregoire, who agrees that the ticket-cost trend is likely to fall by next week. The average ticket sale price for last years San Francisco versus Baltimore game in New Orleans, Gregoire notes, slid from a peak of $3,445 just after the conference championships, to just $1,551 per ticket on the day of the game.

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Super Bowl ticket market surprisingly stable – for now

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