Thanks to NASAs quest to explore Mars, your car has better radials. Goodyear Tire and Rubber Company worked with NASA to develop a special fibrous material which was used on parachute shrouds to soft-land Viking space probes on the surface of Mars. The fibre contains a chain-like molecular structure which makes it five times stronger than steel without added weight. Goodyear realized that the increased strength and durability of this material would have useful applications on the road, and, in 1976, developed a new radial which lasted 10,000 miles longer than others. Viking was not the only collaboration between Goodyear and NASA.

In 2009, a dedicated team of Goodyear engineers and NASA researchers at the NASA John H. Glenn Research Center collaborated on the development of a new airless Spring Tire which uses 800 load bearing springs which provides improved traction on rocky surfaces and can bear weight in extreme temperatures without deflating, as pneumatic tires might. While originally developed to fit the needs of NASAs Lunar Electric rover, Goodyear also saw applications for off-road vehicles here on Earth.

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From Cordless Vacuums to In-flight WiFi, These Innovations From NASA Changed Life on Earth - Travel+Leisure