(KUTV) A Utah viral YouTube star and his staff aren't leaving their office this Friday ... instead they will be locked in until they hit 1 million YouTube subscribers.

He had 951,800 subscribers on YouTube, as of early Friday evening. Watch the live video below to see what Shonduras and the Spacestation crew are up to and chat with them live to cheer them on.

Why would anyone voluntarily do this to themselves? Well, because Shaun McBride of Syracuse, who was recently named Forbes Magazine 30 under 30, isn't used to conventional ideas like going home on the weekend. Instead he had an idea. He thought about keeping himself and his crew locked inside the "spacestation," the name they use to refer to their office space, until they hit a goal. The Weber State University Communication graduate realized this could result in a number of outcomes -- but what Forbes 30 under 30 business owner hasn't taken a chance?

Less than an hour into the lock in a few of the crew members were already wondering what they had done to themselves.

"I think we put ourself in an awkward situation where we hold ourselves hostage," one spacestation crew member said during the live stream event.

McBride told KUTV that the rate of getting new subscribers varies, but on average it takes about two weeks to get 10,000 new ones. One of the staff members piped up during the live stream that his brother did some quick analytics math and estimated at their current rate they would hit 1 million subscribers in ... 81 hours.

McBride started his social media venture on Snapchat, where he has amassed more than 600,000 followers. and it evolved over time into what it is today.

Shonduras has teamed up with big names like Samsung and Google and a number of other brands to help them develop social strategy and create branded content, according to Forbes.

If you are looking for all the ways to follow Shonduras and their vlogs check out the options below:

Snapchat

Instagram

YouTube

Twitter

Facebook

Read the original:

LOCKED IN: Shonduras and Spacestation crew livestream until they hit 1 million subscribers - KUTV 2News