Twycross Zoo is offering FREE entry to people for World Orangutan Day - if they have ginger hair.
This is the third year the zoo has run the promotion.
But there are conditions.
The zoo said: "It's free for redheads - this is hair on top of your head. Natural red hair, dyed red hair or red wigs. NOT red beards or other red facial hair."
Anyone who doesn't comply with the conditions of the offer pays regular zoo admission at the gate, or can save 5 per cent on that by booking online.
The zoo is open 10am to 6pm.
A zoo spokesman said: "World Orangutan Day is celebrated internationally and aims to highlight the beauty of the these amazing animals and the dangers currently facing them in the wild - mainly from habitat destruction.
"Come and see our TWO new orangutan babies - and learn about why these new babies so important in terms of conserving the species and how Twycross Zoo is working at the forefront of ape conservation.
"Also - find out more about how can you help. Whilst the red hair offer and the day is fun for all, please remember this event, and similar that are organised all over the world, are deigned to help encourage the you to take action in preserving this amazing species."
Twycross Zoo is at Burton Road, Atherstone, CV9 3PX.
World Orangutan Day is on Saturday, August 19.
Standard admission is: Adults 16.80, children (aged 3 to 16) 12.40, concessions 14.68.
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