The Disney-Pixar movie Turning Redwill not debut in theaters on Friday, March 11. Instead, its heading exclusively to Disney+ worldwide,a big subtraction to movie theaters that were looking to play this title and at a time when Omicron was looking to calm.

Its the third Pixar movie to skip theatersand go straight to Disney+, after SoulandLuca.

The international markets where Disney+ isnt available, Turning Redwill be released theatrically, with dates to be announced.

It would be prudent for Disney to know in advance from its diagnostics whether a movie is meant for theaters or Disney+. Its just a fair thing to do for cinemas, which trulyhave been challenged during the pandemic. If Disney didnt have theatrical confidence in the movie, then dont date it its that simple. Dont tease theaters that are expecting product from you and counting on certain income. Sounds fair, Disney, no?

Soul,according to Samba TV, drew a first-weekend audience of 2.4 million over December 25-27, 2020 in smart TV homes. Samba TV didnt monitor Luca, so theres no data on whether it was a success.

Last year, just as movie theaters were reopening in New York City and Los Angeles, Disney debuted Raya and the Last Dragonin theaters and on Disney+. Cinemark initially refused to play the movie over terms. The movie fizzled at the B.O. with $54.7 million. Samba TV didnt measure audience for that animated feature either.

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Pixars Turning Red Skips Theaters & Heads To Disney+ - Deadline