JOHN ANTHONY

Last updatedTue Mar 31 05:15:59 UTC 2015

Lawrence Smith

Pineapple Heads chief executive and founder Megan Sanders gives her son Jimmy D'Audney, 4, a good head scrub.

A solo mother is hoping to raise at least $189,000 through crowdfunding to grow her childrens' hair and bath products business, Pineapple Heads.

Megan Sanders, 43, a former advertising executive launched Pineapple Heads in 2011 after identifying an opportunity in the market for all natural, New Zealand-made children's hair and bath products.

"I was looking for something natural that was fun," Sanders said.

Lawrence Smith

A crowd funding campaign is underway to raise up to $389,000 for Pineapple Heads.

The Pineapple Heads range is for children aged 10 months to 10 years and includes a pineapple shampoo, lemon balm conditioner, lime hair gel and red apple and nectarine bubble bath liquid, each with its own character.

Continued here:

Pineapple Heads CEO Megan Sanders on capital raising mission