The north Wales restaurant that offers cut price meals to people with ginger hair is still going strong more than a year after first mooting the concept.

Restaurateur Mark Linaker opened gourmet burger and chicken eatery Gingers Grill in Prestatyn last June with a 20% "ginger discount" to all 'genuine' redheads.

Mr Linaker, who describes himself as a "former ginger" and believed red head deserved a break.

And the business decision is still paying off a year after he came up with the concept.

"Its definitely working, its something a little bit different and quirky that has been getting a positive reaction, he told the Daily Post .

"We have new ginger customers coming in every day for their discount.

"We dont necessarily get more ginger customers but when we do get a ginger in, they buzz off it.

"Every now and again and we have ginger families coming in who all have their picture taken outside with the Gingers logo.

"Its just a bit of light hearted banter really."

The former Prestatyn High School pupil said strict rules apply when it comes to offering the discount.

He added: "Everybody tries it on, but the rule is you have to have ginger hair on your head to apply for the discount.

"And you cant be in denial about the fact you're ginger.

"We get some customers arguing theyre strawberry blonde, but unless they actually admit theyre ginger, they dont get the discount."

Mr Linaker announced the deal just under a year ago, and a couple of months before the opening of his business, and the concept went worldwide.

And he says he continues to receive messages on social media from redheads from overseas who are planning to visit the restaurant.

"I had someone from America get in touch to say they had heard about Gingers Grill and they were hoping to come over to get their discount.

People from all over the world are still talking about us so it definitely works from a marketing perspective.

Despite arguing it is a cool time to be ginger, Mark said he hopes his special discount offers something back to those who have never felt the benefit of their hair colour.

When the restaurant first opened, people were making comments telling us to leave gingers alone and some said we shouldn't be doing it because its not fair on gingers, he added.

Others claimed what we are doing is racist, but ginger is not a race - it is a minority.

I was ginger as a kid and the only thing you get is old ladies saying how lovely your hair is or you get bullied.

You never feel any benefit of being ginger so we want to give something back to all the redheads out there.

Although its probably a cool time to be ginger at the moment - ginger has become quite fashionable so it was the right time for us to launch this discount.

Hopefully one day we might be able to transform Gingers Grill into a global chain so gingers all over the world will be able to benefit.

Read more:

Ginger discount is still a 'global talking point' says Prestatyn ... - WalesOnline