Hasbro Frozen Dolls

Apparently, political correctness may be the new priority for toymaker Hasbro when it comes to marketing strategy.

In a recent interview, Hasbro CEO Brian Gardner made the following statement:

We look at our brands more inclusively than ever. In fact, we eliminated the old delineation of gender.

While most would find it odd to see Hasbro brands like My Little Pony and Disney Princess in the boys aisle of the toy section, this move seems very much in line with retailers like Target who have done away with gender labeling in this department.

Related:Target Corp. Sales Slammed 4th Quarter in a Row

Interestingly, Hasbro has invested considerable effort in improving its standing with LGBT advocacy groups like theHuman Rights Campaign (HRC) over the past few years.

In 2014, Hasbro earned a score of only 25 on HRCs Corporate Equality Index (CEI). However, that number jumped to a perfect 100 in the 2017 CEI.

Related: We just dont want the Human Rights Campaign coming against us.

A perfect score indicates a companys full compliance with HRCs requirements for LGBT-specific engagement and prohibitions on philanthropic support for organizations that dont adhere to HRCs ideology.

See more on HRCs goals and agenda here.

Furthermore, HRC has been been a leading advocate for the type of sexual orientation and gender identity (SOGI) accommodation laws that raise safety concerns and essentially force businesses to allow anyone to use bathrooms, changing rooms, and locker rooms on the basis of gender identity instead of biological sex.

Given Hasbros desire to stay in HRCs good graces, it stands to reason that the elimination of gender differences in toys may indeed be part of a larger strategy to align with HRCs gender ideology politics.

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2ndVote is the conservative watchdog for corporate activism. 2ndVote conducts extensive research on the policy positions taken by companies and non-profits through direct advocacy and financial support. For more information visit http://www.2ndVote.com or follow 2ndVote on Twitter @2ndvote and on Facebook at facebook.com/2ndvote.

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Hasbro Pushes Political Correctness on Consumers with Genderless Toys - American Lens