While Duke Skarda and Carl Meadows led our Cloud Expo charge in New York City this week, another gang of employees is setting up shop on the West Coast for ad:tech San Francisco. The conference is one of the largest events geared toward online marketers, and we’ve supported it for a few years now. You may remember the impromptu “World News from The Planet” we recorded on the trade show floor in 2008 … I know Katie can’t forget it.

This year, we’re back at ad:tech with bells on: Expanding our expo hall presence, moderating a panel about successful approaches to integrating new and social media, and bringing back the now-famous Server Challenge.

Without further ado, here is a cheat sheet you can use to stalk us at the Moscone Center North.

Expo Hall: Booth 6240

Similar to our presence at Cloud Expo East, we have arranged for several of The Planet’s incredible representatives to hang out at booth 6240 and answer all of your hosting-related questions. As you’re wandering the expo hall floor, you may feel parched and need a sip of water from the “refreshing approach to hosting” water bottle you got from us, and it’s a good thing you can stay hydrated, since you might be running back to our booth every few minutes to see if your Server Challenge time has been beaten.

If the chance to rebuild a server isn’t appealing to you and you’re fresh out of questions about hosting, you can still swing by to enter your business card in our drawing for a Flip UltraHD camcorder.

Creating an Integrated Online Personality: Tuesday, 11 a.m. | Lewis Schrock

Join The Planet’s channel marketing manager Lewis Schrock and three stellar new media panelists – Clipta Co-Founder Alan Masarsky; Steve Koskie, CEO of DipDive; and John Duncan, president of eSolutions – as they take a look at the challenges of incorporating media-rich online strategies.

A brand used to simply be a name, a logo and a tagline … now it’s a personality complete with an online mayor. We’ll explore successful approaches to integrating new and social media in establishing web personalities. From evaluation of a project’s base IT infrastructure requirements to implementation of the strategy, most online marketers face hundreds of challenges. This panel is designed to be an interactive discussion, weaving real-world case studies and successes into practical moving-forward advice.

The Planet Server Challenge

The Planet Server Challenge at South by Southwest was an undeniable hit. Not only were we able to tell attendees about our products and services, we were able to show them. At ad:tech San Francisco, the Server Challenge is back and better than ever. We read all the comments about the competition on Slashdot, BoingBoing, YouTube and here on the blog, and we’ve made some significant changes to the process. More on that a little later, though …

For now, print this post and put it in your pocket as you head into the Moscone Center so you can track us down and say hello.

-Kevin