In this week’s “3 Bars | 3 Questions” episode, I was nominated by Tom Blair to talk about SoftLayer’s Channel Sales team and the competitive advantages our three partner programs (strategic, referral and reseller) have over our competition.

As you’ll see in the video, we actually covered seven or eight questions, but the basic framework for the chat were these three:

1. How does SoftLayer define the channel?
2. What’s happening in the SoftLayer channel program?
3. How does SoftLayer’s referral program differ from the programs offered by competitors?

Because we had quite a bit of ground to cover, the video goes about 15 minutes, but I hope it’s entertaining and informative throughout. Be sure to stick around through the end of the video to hear the best analogy I can think of for SoftLayer’s program.

To learn more about the new referral partner program I mention, email referral@softlayer.com, and we can fill you in.

Since we recently announced an awesome partnership with TechWildcatters, I’m looking forward to hearing what SoftLayer VP of Community Development Paul Ford has to say about what else is coming up. Paul, enjoy the hot seat!

-Drew