Rapper-singer Nanciadropped amusic video with help from some of Bostons brightest femcees last week. "She Is Boston comes stacked with a blistering beat, uplifting lyrics and a catchy hook sung by Nancia.Emergency sirens echoin the background.
Dorchester, Roxbury, talking Mattapan. Jamaica Plains, even talking South End, Nancia sings.
Red Shaydez, Brandie Blaze and Lord Ju jump infor versesdeclaringtheir love for Boston. They toss in lyrics aboutgetting money, keeping the haters at bay and playing dudes left and right.
Watch it here:
The song comes from Nancias August-released project "Heir to the Throne" andyou could seethe royalty concept running through the music video. She says the project is all about queens, empowering each other and lifting each other up.Before shooting, she presented each of her collaborators with a crown the ones you see them wearing in the video.
In a city that has been historically unwelcoming to hip-hop, we're seeing a tight knit group of musicians make a scene for themselves.Brandie Blaze says that collaborations like this are particularly important as Boston's femcees create an environment in a male-dominated genre where they could all thrive.Were trying to build a community. Were trying to build a scene, she says. Thats why you see so many female rappers from Boston getting a lot of shine right now because we have a genuine spirit of friendly competition, but genuine love for each other and each others talents.
Pushing back against old industry concepts that women can't work together or that there's only room for one woman in hip-hop female MCs today are doing some of the most interesting work in the country's most consumed genre.Between Megan Thee Stallion getting Nicki Minaj to hop on "Hot Girl Summer" and Rico Nasty on Doja Cat's "Tia Tamera," (which Red Shaydez and Brandie Blaze have remixed together) rap queens are making it known that the power of collaboration between femcees is a force too strong to mess with.
Nancia, who lives in Cambridge, saysit'spart of her personalmission to work withand support other women.
Assembling the crew, she chose Red Shaydez, Brandie Blaze and Lord Ju, each with their own personal connection to her andto each other. Thecamaraderie between them was evident in my conversations with the four artists, each of them emphasizing the importance of female empowerment through collaboration and hyping each other up.
Another major contributor isJay Hunt, Nancias manager and the director of the video. Hunt also shot music videos for Brandie Blaze and Red Shaydez.
Roxbury-raised Red Shaydez has the first verse on the song and was the first in the boothwithNancia. Its putting you back in the day with like, Queen Latifah and 'Ladies First' and Lil Kim with 'Ladies Night,' " she says of the rap alliance. Theyve performed together before, so putting in her eight bars was an easy yes, said Red Shaydez. Brandie Blaze and Nancia met while performingatTRC Fest together. Nancia remembers seeing Lord Ju, whose flow reminded me of the Southern rappers I grew up listening to, rapping in videos on her newsfeed.
We can all support each other and I feel like thats a beacon of light for this season, Nancia says. Four girls did this and that means more girls can make it happen.
Female-driven rap music hasbeen bubbling under the surface with few ladies getting their shine, despite immense talent. This videois proof theres a lot to look forward to regarding women in hip-hop, Boston's own rap scene and the heights than can be reached through local collaboration.
More here:
'She Is Boston' Is The New Girl Power Anthem You Need - WBUR
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