GE has named Sue Siegel a corporate vice president and CEO of Healthymagination, the company's $6 billion initiative to address global healthcare costs and access.

Siegel, 52, joined the Fairfield, Conn.-based company from Mohr Davidow Ventures, where she most recently served as a general partner, according to a GE news release. She has also held senior positions with Affymetrix, a Santa Clara, Calif.-based provider of genomic analysis tools, and reagents vendor Amersham International, which was acquired by GE Healthcare in 2003.

In her new role, Siegel will oversee quality- and engagement-related initiatives including an innovation challenge focused on early-stage breast cancer and workplace and community health programs.