SALT LAKE CITY, Feb. 29, 2012 /PRNewswire/ -- ARUP Laboratories, a leading national clinical and anatomic pathology reference laboratory and a leader in innovative laboratory research and development, announced the establishment of a Business Innovations Division.

(Logo: http://photos.prnewswire.com/prnh/20110915/SF69370LOGO)

The new division is designed to align ARUP's business innovations in a manner that will enhance our ability to diversify into new market segments. This division will drive ARUP's continued growth by identifying and developing new and diversified business ventures, including the development of new market initiatives; identification and implementation of new business units; and exploration and establishment of potential joint venture strategic alliances.

"ARUP Laboratories has positioned itself as a major innovator in the field of laboratory medicine. Our mission is to improve healthcare and advance the science of laboratory medicine through the development of new laboratory testing and technology. With the introduction of our new division, we are simply expanding our expertise into the business operation side of laboratory medicine," said Edward Ashwood, MD, president and CEO of ARUP.

The division will be led by Khosrow Shotorbani, currently the senior vice president and director of Sales.

"Khosrow is a proven leader at ARUP with a strong track record of driving growth and innovation. Under his direction, I see tremendous potential for ARUP to help healthcare professionals provide improved patient care at reduced costs," said Ashwood.

"ARUP is uniquely positioned within the market to provide our clients with the value proposition necessary to reach their full potential. No other company in the healthcare industry has positioned itself as the knowledge and thought leader that assists physicians in ordering the right test at the right time," said Shotorbani.

About ARUP Laboratories Founded in 1984, ARUP Laboratories is a leading national reference laboratory and a nonprofit enterprise of the University of Utah and its Department of Pathology. ARUP offers more than 3,000 tests and test combinations, ranging from routine screening tests to esoteric molecular and genetic assays. ARUP serves clients across the United States, including many of the nation's top university teaching hospitals and children's hospitals, as well as multihospital groups, major commercial laboratories, group purchasing organizations, military and other government facilities, and major clinics. In addition, ARUP is a worldwide leader in innovative laboratory research and development, led by the efforts of the ARUP Institute for Clinical and Experimental Pathology.

Media Contacts Cyndee Holden, (801) 583-2787, ext. 3318 (wk)/(801) 386-6637 (cell) cynthia.holden@aruplab.com

Read this article:
ARUP Laboratories Announces Creation of Business Innovations Division