MADISON HEIGHTS, MI--(Marketwire -07/17/12)- Creative Edge Nutrition, Inc. (FITX), a nutritional supplement company focusing on active lifestyles, announced today that they have signed a supply agreement with Sirovi, LLC. (www.Sirovi.com), one of the world's leading raw material suppliers in cutting edge nutritional ingredients and product formulations. Sirovi sells such ingredients as high potency tribulusterrestris, humanofort, ecdysterone, and NMDA among others. These ingredients appear in the world's leading nutritional brands. Our deal with Sirovi allows us first exclusive access with a significant lead time to new ingredients. Sirovi's ingredients can be found in products that are sold by the world's largest retailers such as GNC, Vitamin Shoppe, Bodybuilding.com and Amazon.com. Jay Seddon, the President of Sirovi, has been in the nutrition industry involved in many levels for over 20 years.

Bill Chaaban, President and CEO, stated, "We are excited to have Jay involved in our projects. He is one of the smartest individuals in the industry and by having an exclusive on new ingredients it will allow Creative Edge Nutrition a leg up on the competition. We will continue to aggressively grow and expand our presence in the sports nutrition marketplace through both organic growth and strategic acquisitions."

About Creative Edge Nutrition, Inc.Creative Edge Nutrition is a holding company and a Nutritional Supplement Company focused on developing innovative, high quality supplements. The company offers a broad spectrum of capsules, tablets, and powders, as well as science based products in the principal categories of weight management, nutrition challenges, energy and fitness. The Company manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities. http://www.CenergyNutrition.com and http://www.facebook.com/pages/Creative-Edge-Nutrition-Inc/115224738609211

About Sirovi LLCThe company was formed in 1992, the introduction of creatine into the market created the birth of a whole new category in the industry. They were one of the first stores in the US that offered mainly sports nutrition products. 19 years later we are still offering great products at affordable prices. We continue to update our product line as new ingredients and formulas are discovered.

Safe Harbor Notice This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

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Creative Edge Nutrition, Inc. Raw Material Exclusivity Agreement