LOS ANGELES, July 17, 2012 /PRNewswire/ -- As the U.S. celebrates National Ice Cream month, a delicious new brand is taking center stage. Finally, complete and balanced nutrition in a palatable form ice cream! Who doesn't love ice cream? One of the most beloved foods of all ages, Thrive's ice cream format brings back the fun in getting complete nutrition and best of all it is made in the USA.

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Pharmacist developed, Thrive Frozen Nutrition has as much protein as an egg, as much calcium as a cup of milk, and as much potassium as a banana. Each cup is packed with 250 calories, 9g protein (18% dv), 3g fiber (12% dv), 520mg potassium (15% dv), 4 live strains of beneficial probiotics, and 24 vitamins & minerals. Thrive has all the nutrition of Ensure but with added probiotics, which are essential for a healthy gut and immune system, and the delicious taste and appeal of ice cream.

Many people, including children, adolescents, teenagers, adults, and seniors, do not get the right amounts of daily nutritional values which their bodies need. The majority of nutritional supplements available to consumers today do not deliver nutritional value AND great taste. Thrive solves the taste issues that come with standard liquid nutrition boosters: heavy metallic taste & textures, tongue coating, burping, aftertaste, swallowing & flavor fatigue issues.

Thrive Frozen Nutrition has been developed to provide consumers from Kids to Seniors with the right amount of nutrition in a great tasting, convenient, portion controlled product. Whether chronic disease, functional impairment, apathy, inappropriate weight loss, finicky taste buds or just on-the-go, Thrive provides a yummy boost in nutritional intake for all ages. Thrive offers a Premium Ice Cream Taste, Packed with the Nutrition You Need!

After years of research and development, THRIVE is now available in 4 delicious flavors that will not only delight your taste buds, but also nourish your body, allowing you to THRIVE as never before: Homemade Vanilla, Milk Chocolate, Chocolate Fudge, and Strawberry. To learn more about Thrive Frozen Nutrition, visit http://www.thrive4nutrition.com.

About ThriveThe THRIVE Frozen Nutrition concept began almost a decade ago, with the idea of providing an ice cream like product that would "pack" nutrition into a great tasting form. Ice cream and dairy products are a natural carrier of great tasting nutrition such as proteins, calcium, vitamins and minerals. At the same time, ice cream is a favorite food of most Americans. Because of its unique nutritional offerings and broad appeal, ice cream like products are a natural fit for added nutrition lacking in the diets of many consumers today. This concept grew and was intentionally developed over the last several years to not only taste good, but also to provide a source of complete and balanced nutrition for those individuals needing a calorie dense food. Pharmacist developed, Thrive Frozen Nutrition has as much protein as an egg, as much calcium as a cup of milk, and as much potassium as a banana. Each cup is packed with 250 calories, 9g protein (18% dv), 3g fiber (12% dv), 520mg potassium (15% dv), 4 live strains of essential probiotics, and 24 vitamins & minerals. (www.thrive4nutrition.com)

Contact: Rachel Krupa, Krupa Consulting rachel@krupaconsulting.com /323-448-0466

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Be Good To Your Body During National Ice Cream Month! THRIVE® Delivers Delicious Taste & Superior Nutrition