The Russians were NASA's chief rival during the space race, so it's ironic that it took a young Russian named Max Lapteff to design a smart, speculative rebranding of the National Aeronautics and Space Administration logo. Max Lapteff

The Russians were NASA's chief rival during the space race, so it's ironic that it took a young Russian named Max Lapteff to design a smart, speculative rebranding of the National Aeronautics and Space Administration logo.

This circular theme is embodied as an arc that cuts the letters off from the baseline, suggesting the curvature of a planet. Max Lapteff

This circular theme is embodied as an arc that cuts the letters off from the baseline, suggesting the curvature of a planet.

The chunky futuristic font of the "worm" logo, mercifully grounded in 1992, is replaced with a lighter typeface that preserves some of the original hallmarks, like the missing crossbars in the "A's." Max Lapteff

The chunky futuristic font of the "worm" logo, mercifully grounded in 1992, is replaced with a lighter typeface that preserves some of the original hallmarks, like the missing crossbars in the "A's."

The new logo generalizes NASA's mission in a way the current insignia doesn't. Max Lapteff

The new logo generalizes NASA's mission in a way the current insignia doesn't.

Lapteff designed a style guide that allows the floating orb to be replaced with graphics for specific missions, like a red circle for a mission to Mars or an asteroid for an Armageddon-style adventure. Max Lapteff

Lapteff designed a style guide that allows the floating orb to be replaced with graphics for specific missions, like a red circle for a mission to Mars or an asteroid for an Armageddon-style adventure.

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NASA Needs to Adopt This Cool New Logo