In his regular IndustryWeek nanotechnology column, Nanofilm president and CEO Scott Rickert suggests a bootcamp for nanotechnology and industry about commercialization to capitalize on the current interest in advanced manufacturing.

Valley View, OH (PRWEB) March 12, 2012

Rickert, a 20+ year veteran in nanotechnology, suggests that companies approach their commercialization efforts as they would a military campaign.

1. Send out more scouts. Cast a wide net to find compatible partners, he notes, saying that Nanofilms R&D labs are constantly doing hands-on testing of early-stage technology to identify potential product advancements.

2. Meet with the generals. Avoid a buyer-vendor relationship by building a task force with C-Level personnel in all disciplines.

3. Keep the battle plans flexible. Consider all forms of partnership, including joint development, tech sharing, market sharing and licensing.

4. Embrace guerilla warfare. Dont miss the smaller incremental opportunities in the search for a silver bullet

5. Be ready for hand-to-hand combat. Be sure everyone gets out of the lab and into the real world.

6. Never retreat. When necessary, tweak, reformulate, rethink; find another path, another partner, another idea.

The full article, titled The Six Secret Weapons of Nanotechnology Commercialization, can be read at IndustryWeek.com.

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Six Secret Weapons of Nanotechnology Commercialization: Nanofilm CEO offers “Bootcamp for Nanotechnology and Industry”