Online professional network LinkedIn has partnered with bestselling biographies author Christopher Sandford to provide advice for those looking to improve their profiles with relatively simple changes.

1. Draw your readers in:

Because your profile summary is one of the first things people look at, its important to get it right. You want the reader to want to know more about you, so start with something punchy. You can do this through specific phrases, storytelling or even clever use of punctuation. Dont be afraid to lead with a short sentence, such as Music is my first love, Sandford says. Above all, you should always keep your reader, or customer, firmly in mind.

2. Add a personal touch:

While its often tempting to speak in the third person when it comes to our working lives, Sandford urges users not to. Its impersonal and wont draw the reader in. Take a professional tone and be assertive and direct when youre talking about your achievements, dont hide behind buzzwords or jargon. At the same time, dont shy away from adding some personality to your language this is a great way to show your character, he says.

3. Use everyday language

Many users make the mistake of filling their profile summaries with common complex words. Standford suggests listing out all your relevant previous roles and describe what you did in everyday language. This will help people understand the breadth of your work story - a complete profile reflects a well-rounded person, he says.

4. Show real examples of your work

Language is important, but showing real examples of your work is vital too. Instead of using common words like strategic, prove it by uploading presentations or projects that bring this to life, Standford says. These are individual to you and help paint the picture of your special skills and unique background whether thats an image from a launch of a big campaign or the blog you write in your spare time, he adds.

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How to improve your LinkedIn profile - ArabianBusiness.com