JACKSONVILLE, Fla. and DALLAS, May 24, 2012 /PRNewswire/ --U.S. Preventive Medicine's Macaw, enabled by Qualcomm Life Inc., a wholly-owned subsidiary of Qualcomm Incorporated, was named the winner in the Mobile Applications: Health, Wellness and Fitness category of CTIA's Emerging Technology (E-Tech) Awards. In its seventh year, the CTIA E-Tech Awards honor the industry's most innovative wireless products and services in the areas of mobile apps, consumer electronics, enterprise and vertical markets and infrastructure. Winners were announced at International CTIA WIRELESS 2012 taking place earlier this month in New Orleans.

Unlike other available health and fitness apps, Macaw is based on the clinical science of preventive medicine and is universally designed for people who exercise regularly as well as those who are novices when it comes to physical activity. By leveraging Qualcomm Life's expertise in wireless technology, Macaw will transform a smartphone into the ultimate personal health monitor, connecting an individual's health apps and wireless devices for tracking weight, fitness, overall activity and biometrics including pedometers, glucose meters, activity armbands, scales, labs, sleep managers, mobile weight loss apps and blood pressure cuffs into a single app for complete tracking.

Macaw currently allows integration with the Fitlinxx Actiped+ all-day activity monitor, WorkSmart Labs' weight loss and fitness app Noom Weight Loss and Withings WiFi Body Scale. Macaw users are able to track their physical activity, nutrition, progress and health knowledge while engaging in games that unlock prizes.

Macaw is available for download on the iPhone App Store and Android Market. You can also stay up-to-date by following Macaw on Facebook (Facebook.com/ThePreventionPlan), Twitter (@MacawApp) and YouTube (YouTube.com/MacawApp). View the video at http://www.youtube.com/macawapp.

"CTIA is pleased to congratulate U.S. Preventive Medicine and Qualcomm Life on winning the CTIA E-Tech Award for representing the best in wireless innovation for mobile applications in health, wellness and fitness," said Robert Mesirow, vice president and show director for CTIA.

Nearly 250 entries across 15 awards categories were judged by a panel of media and industry analysts and scored on innovation, functionality, technological importance, implementation and overall "wow" factor.

"This award helps to validate our mission of utilizing technology to transform the way people think about and manage their health," said Christopher Fey, founder, CEO and chairman of U.S. Preventive Medicine. "Through Macaw, U.S. Preventive Medicine is making it easier for people to engage in actions to improve their health while on the go. Macaw enables people to take control, improve their own health status, and possibly reduce their health care costs along the way."

For more information on the CTIA E-Tech Awards, visit http://www.ctiashows.com/awards.

To learn more about International CTIA WIRELESS 2012, visit http://www.ctiawireless.com.

Follow CTIA Shows:Facebook: http://www.ctiashows.com/facebook LinkedIn: http://www.ctiashows.com/linkedin Twitter: http://www.ctiashows.com/twitter(#CTIAW12)

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Macaw Health and Fitness App from U.S. Preventive Medicine Wins CTIA E-Tech Award