In this episode of The Vet Blast Podcast, Dr Adam Christman is joined by Brendan Lynch, VP of digital strategy and client experience at VCA Animal Hospitals, who discloses not only why innovation matters but also how technology can advance the profession to new heights.

According to Brendan Lynch, VP of digital strategy and client experience at Veterinary Center of America Inc. (VCA) Animal Hospitals, the pandemic brought increased patient demands and higher client expectations with simultaneous veterinary staff shortages, empathy fatigue, and burnout across teams. Ergo, now more than ever innovative change is essential for veterinary professionals to stay healthy and to maintain a prosperous profession.

I believe that its time to evolve, adapt and find new and better ways to do things that help our veterinary teams, our clients, and their pets, he told Adam Christman, DVM, MBA, in this episode of The Vet Blast Podcast.

Lynch then described the efforts VCA has made to adapt practice operations during the pandemic and beyond, including how this has benefited clients and veterinary staff alike.

One of the things that I think was exciting that [VCA] leaned into a lotis our digital abilities to improve access to care, increase convenience, and streamline the operational workflows," Lynch said. "We saw close to 50,000 clients use our telehealth services with 165% increase from before the pandemic and then we had sent and received over 11 million text messages between our hospital teams and clients and this was just in 2020 alone.

Weve been seeing this adoption continue to accelerate going into 2021 which has been a great opportunity to help us streamline the experience for our clients and associatesThis year to date, weve conducted or completed close to 2 million mobile payments transactions," he added.

Listen to the full podcast below for more on the strides VCA has been making in veterinary practice innovation.

Go here to see the original:

Episode 71: The advancements and innovations in veterinary medicine - DVM 360