Photo: Courtesy of the retailer

For most of my life, I have held a decidedly who cares attitude toward extension cords. I appreciated their utility, but my feelings stopped there. An extension cord was an extension cord, and when I didnt inherit them from roommates, I bought them at 99-cent stores. I certainly never researched or compared brands. And it showed: In every apartment I have ever lived in, these cords were a necessary eyesore, creating squiggly (and dusty) lines along my baseboards and behind my furniture. But recently, while visiting my soon-to-be sister-in-law in L.A., I discovered an extension cord that changed my mind. I liked using it so much that I ordered the exact same one before flying back home.

What makes the Famatel Roller extension cord different is that it comes rolled up inside a compact, bagel-shaped, silicon spindle. The lime-green halves of the bagel are flexible and can be turned inside out for quick winding and flipped back down to keep any unused cord neat and tidy. When fully extended, the cord measures six feet long, making it great for working in coffee shops or connecting to the awkward outlets behind my couch. (Famatel also makes one with USB ports that would be perfect for overnight phone charging beside my bed.)

Famatel Roller Extension Cord

But any cord can do that. What those other cords cant do is look this great. My Famatel Roller is almost a decorative item, one that I dont mind people seeing. Also, it makes me happy. Because of its cute shape and color, I have a hard time not anthropomorphizing it, and I cant help but smile when I see it. Immediately I start imagining my future team of little green pucks that unfurl like octopus arms on command anytime I need to plug in my laptop or set up a video projector for movie night. In another first for my relationship with extension cords, I carry this one with me. At under ten ounces, its easy to toss in a tote or my backpack.

Famatel Extension Cord with Dual USB Charger Port

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This $14 Extension Cord Is So Attractive I Actually Want People to See It - New York Magazine