PITTSBURGH, Nov. 8, 2012 /PRNewswire/ --Liberty Tire Recycling, the premier provider of tire recycling services in North America, has signed an agreement with The Hertz Corporation (HTZ), the largest worldwide airport general use car rental brand, to recover and recycle scrap tires from all of the rental agency's locations in the United States. It is the first agreement of its kind in the car rental industry and will result in the collection and recycling of more than 160,000 tires annually.

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"At Liberty Tire Recycling, we are always looking at ways to develop productive partnerships that lead to the recovery and recycling of more scrap tires across North America," noted Jeffrey Kendall, CEO of Liberty Tire Recycling. "Hertz is a leader in its industry, and with this agreement, they have demonstrated definitively that they are committed to sustainable practices. With our continental footprint, we are the only company that can offer the services they are seeking, so we are delighted to partner with them."

As the premier provider of tire recycling services across the continent, Liberty Tire Recycling remains at the forefront of a conservation industry that reclaims more than 140 million scrap tires annually, representing more than a third of the scrap tires generated in the United States. Those tires are taken to one of more than 40 processing locations. They are then transformed into crumb rubber, which becomes the raw material for smart, sustainable products that improve people's lives.

Recycled rubber can be used as an additive for rubberized asphalt, which can make highways quieter and safer. It can also be transformed into rubber mulch for safer playgrounds or crumb rubber infill for better, safer athletic fields.

"This past summer, Liberty Tire Recycling donated Groundsmart Rubber Mulch to The Children's Inn at The National Institute of Health in the nation's capital, where it was used to build a new playground and for landscaping," Kendall added. "It's the kind of project that can make a difference while ensuring that scrap tires are removed from the waste stream. As playground safety surfacing, Groundsmart Rubber Mulch is far superior to its wood counterpart, because a six-inch layer ofGroundsmart Rubber Mulch will cushion a child's fall from as high as 16 feet."

Kendall went on to offer other examples:

"More and more municipalities are recognizing the benefits of using rubberized asphalt for paving highways and other roadways," Kendall continued. "It cuts maintenance costs and provides for a safer, smoother ride. It also ensures that more and more tires do not end up as landfill waste."

To help advance the adoption of rubberized asphalt, Liberty Tire Recycling was instrumental in the formation of the Rubberized Asphalt Foundation (RAF) earlier this year. A research foundation dedicated to the science and practical use of recycled tire rubber in asphalt, the organization includes individuals from academia, government and industry whose work focuses on the technical development of rubberized asphalt applications.

Liberty Tire Recycling has also been involved in the cleanup and remediation of hundreds of illegal tire dumps across North America over the past decade.

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Liberty Tire Recycling Announces Nationwide Partnership with The Hertz Corporation to Recover, Recycle Scrap Tires at ...