(Trent Nelson | The Salt Lake Tribune) Liberty Heights Fresh Tuesday, August 27, 2013, in Salt Lake City.

Steven Rosenberg can easily describe the cold pasteurization process that makes the Rosehill Dairy milk sold at Liberty Heights Fresh so sweet. And the stores self-titled Chief Eating Officer has seen the red angus cattle herd in Altamont, the sole fresh beef he sells, and knows the only grain they eat would be the seeds off a wild grass head.

But it is before the wall of extra virgin olive oil where the 53-year-old distills his food philosophy.

Liberty Heights Celebrates

To celebrate its 20th anniversary, Liberty Heights Fresh is offering 20 percent off every item in the store, from Sept. 4-23. Daily deals will start Sept. 5. The store also will host an open house and festival with free tastings from local artisan food producers.

When Friday, Sept. 6, 4-8 p.m., and Saturday, Sept. 7, 3-8 p.m.

Where Liberty Heights Fresh, 1290 S. 1100 East, Salt Lake City; 801-467-2434.

The best olive oil is pressed as the fruit starts to turn from green to purple, he says. Thats also the time olives have the least oil to give.

This emphasis on quality over quantity and charging top dollar for it is the hallmark of the Salt Lake City specialty market that is celebrating its 20th anniversary this month.

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Liberty Heights Fresh celebrates 20 years in Salt Lake City