NEW YORK (TheStreet) -- Liberty Global (LTBTYA) CEO Mike Fries doesn't expect Apple (AAPL) to build a TV, amid speculation that Tim Cook and Co. are working on a strategy to upend the cable TV industry.

At the Goldman Sachs Communacopia conference on Tuesday, Fries, who heads one of the top cable providers in Europe, downplayed the threat Apple TV poses to traditional cable bundles and said conversations he had with Cook don't indicate that Apple will manufacture an actual TV.

"I don't think they're going to build a TV. They want to be in the interface business. They want essentially to get in between cable operators and customers," Fries said on Tuesday.

"That's a tricky proposition when you think about the economics of that and who wins and who loses and how you share revenue. So I don't anticipate any bold moves in our space from them but -- so they're not a big threat," he added.

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Liberty Global CEO Fries Downplays Apple TV Threat