Who is Ron Johnson?

George Will's latest column highlights the candidacy of Ron Johnson, leading Republican challenger to incumbent ultra-liberal Democrat Sen. Russ Feingold in Wisconsin. Tommy Thompson opted out of a run for the seat. Johnson has since emerged.

Excerpts from Will, "Running Not Shrugging" at RCP:

MILWAUKEE -- Before what he calls "the jaw-dropping" events of the last 19 months -- TARP, the stimulus, Government Motors, the mistreatment of Chrysler's creditors, Obamacare, etc. -- the idea of running for office never crossed Ron Johnson's mind. He was, however, dry tinder -- he calls Ayn Rand's "Atlas Shrugged" his "foundational book" -- and now is ablaze, in an understated, upper-Midwestern way. This 55-year-old manufacturer of plastic products from Oshkosh is what the tea party looks like.

He is trim, gray-haired and suddenly gray-suited. For years he has worn jeans and running shoes to his office, but now, under spousal duress, he is trying to look senatorial -- "My wife upgraded me to brown shoes." He has been endorsed by the state party and will almost certainly win the September primary for the Republican nomination to run against Russ Feingold, who is seeking a fourth term in a year in which incumbency is considered a character flaw.

Later in the piece:

The theme of his campaign, the genesis of which was an invitation to address a tea party rally, is: "First of all, freedom."

"The most basic right," Johnson says, "is the right to keep your property." Remembering the golden age when, thanks to Ronald Reagan, the top income tax rate was 28 percent, Johnson says: "For a brief moment we were 72 percent free."

Finally:

What Samuel Johnson said of Milton's "Paradise Lost" -- "None ever wished it longer than it is" -- some readers have said of "Atlas Shrugged." Not Johnson, who thinks it is "too short" at 1,088 pages. Noting that Massachusetts "is requiring insurance companies to write polices at a loss," he says, "We're living it," referring to the novel's dystopian world in which society's producers are weighed down by parasitic non-producers.

From 2000 through 2008, sales of "Atlas Shrugged," which was published in 1957, averaged a remarkable 166,000 a year. Since Barack Obama took office, more than 600,000 copies have been sold. The novel's famous opening words -- "Who is John Galt?" -- refer to a creative capitalist, Rand's symbol of society's self-sufficient people who, weary of carrying on their shoulders the burden of dependent people, shrug. Ron Johnson would rather run.

The latest poll numbers from Rasmussen (via Rightosphere):

Rasmussen Wisconsin Senatorial Survey

•Russ Feingold (D) 46%
•Ron Johnson (R) 44%

Editor's note - Graph of painting depiction of John Galt not Ron Johnson. Any resemblence is purely coincidental.