You can't put a price on love - unless you're on Love Island and there's a 50,000 prize at stake.

Each year, one member of the winning couple gets to choose whether they keep the cash or share it - so far no-one has been merciless enough to pocket it.

They then head off into the sunset to splurge whilst gazing into each others' eyes - or not, as the case may be.

In fact, one former couple dislike each other so much that they even regret splitting the cash.

From houses and holidays to designer bags and a trainer obsession, here's how the winners spent their haul and the ones who wish they'd made a different decision...

Amber won the love of the nation after having her heart stamped all over by Michael Giffiths. So when rugby player Greg entered at the final hour and swept her off her feet, the jubilant public declared them the winners.

But alas, just weeks after splitting the winnings, Greg allegedly dumped Amber by text.

He stashed his cash away like a "boring old fart", explaining, "I just saved it. I actually kept it in an English bank account and waited for the conversion rate to improve before bringing it across [to Ireland]."

But for beautician Amber - who plans to spend hers on buying a salon - she insists she doesn't want it back.

"Nah, he can keep it," she told Fabulous magazine.

"I needed someone else to win and we won it together. I dont hate him, Im just disappointed in him really.

"All I wanted was a little bit of effort on his part to come to London or Newcastle to see me... then he texted me on the day I was supposed to fly to Ireland."

And like Greg, she's got wise plans for the windfall.

"I'll probably treat myself a little bit, but I'm going to invest and be careful with it," she told Closer.

"I'll definitely keep working with my auntie. We'll still have the salon, and I'll build from that - the goal would be opening a few more salons together.

"That was the idea before Love Island, so hopefully we'll see what we can do."

Dani Dyer and Jack Fincham coupled up right at the start and stayed together for the duration before being crowned champions.

The Essex exports wasted no time moving in together, getting the keys for a rental in London's posh Canary Wharf just three weeks after the show wrapped.

However, the cracks started to show soon after with the couple splitting and getting back together before Jack announced they'd ended it for good in April.

And while they split the 50k between them, Dani immediately squirreled hers away for her future.

"I put it into savings because I want to get a mortgage. That is what I did," she told Hello magazine.

"I'm not one of those to splash out and stuff, I mean things that I have got, like nice things I have got, I have had for years and years.

"I did just save most of it really, I mean a lot of it goes on your bills and stuff doesn't it."

These two were so adorable that they sailed to victory in summer 2017.

Unfortunately, despite scooping the 50,000 cash prize, they went their separate ways that Decemeber.

But not before they'd dropped some serious wedge, with Kem spending 'hundreds' on trainers and spoiling Amber, and Amber treating herself to a designer bag.

"I bought myself a Chanel bag. I thought to myself, 'Well I did win the show,' so I treated myself to a celebratory Chanel bag," she told The Sun. "Just one handbag isnt going to hurt is it?"

Kem has bought hundreds of trainers, trainers and trainers and trainers. I leave that to him," she continued.

He has spoilt me rotten too though. I feel so lucky.

Cara and Nathan were love's young dream when they hooked-up on series two of Love Island .

They were arguably the strongest couple in the villa (had a few wobbles - nothing major) and were destined to walk away with the 50,000 cash prize, which they did.

Cara even emerged from the show telling fans: "We will not let you down. We're going to get married and we're going to have babies."

And she wasn't joking. They welcomed son Freddie George in December 2017 and tied the knot at Preston Court Barn in Canterbury this July.

As for the cash, she planned to use her half to help her mum.

"I can't wait to get home and now I can buy my mum a house and give her the deposit for it," she said.

Nathan also revealed he'd be treating his dad to a 'golfing trip'.

Jessica and Max were crowned the first-ever winners of Love Island, sharing the 50k prize.

However, the writing was on the wall when Jessica told Mirror Celebs less than 24 hours later: We have a laugh together but we are not madly in love or anything like that.

So it was no surprise that two months later, the couple - who lived in different parts of the country - had split up, with Jess admitting: Some things are just not meant to be.

Max added: We gave it our best shot.

However, Jess seemed a little less amicable towards Max in a Facebook Live with Daily Star the following year, when she said: "You think you fancy someone but with Max, looking back at it now, it makes me cringe."

"I would never, ever go near him again," she added.

And she also admitted she wishes she had kept the whole 50,000 herself.

Dont fall in love and just take the fifty grand," she said.

Max went on to date Geordie Shore star Charlotte Crosby and fellow Love Island star Zara Holland. He also appeared in Ex on the Beach and is now romancing 2018 contestant, Laura Anderson .

Read more here:

How Love Island winners spent 50,000 prize money - and the ones who regret splitting it - Irish Mirror