Wayde van Niekerk is half-way to becoming an athletics icon. As if he needs any more help, after the fastest man in the world endorsed him.

The man who Usain Bolt believes has the chops and charm to take over track and field blasted apart a stellar field on Tuesday night in a 400 metre race overshadowed by the controversy concerning Botswanas Isaac Makwala being ruled out of the race by the IAAF on suspicion of norovirus despite the athlete and his coach saying he was healthy to form the first part of his ambitious World Championships 400m-200m double.

You can see why Bolt is so impressed. Van Niekerk sauntered into the London Stadium on Tuesday to the strains of Guns and Roses Welcome to the Jungle with a laconic grin on his face, before cantering to victory in 43.98 seconds, almost half a second clear of Stephen Gardiner of the Bahamas, with Qatars Abdelah Haroun in third.

He barely smiled after his victory. After all, he goes again on Wednesday, in the 200m. He later said the dank London summer evening was a little freezing.

But Bolts anointment of the South African goes beyond him being able to run fast.

The Jamaican, whose reach is so broad that he has been hailed in some circles as the man who saved athletics, knows a thing or two about how to transcend a sport.

And since Van Niekerk broke Michael Johnsons ancient 400-metre record at the 2016 Olympics, he has steadily moved from the confines of athletics into the public consciousness, bringing with it sponsorship deals totalling seven figures with brands including Audi and Visa.

He has even become a household name in his native country, where usually you have to chuck a rugby ball or wield a cricket bat to move beyond the back pages.

His rise to prominence is no doubt connected with the fact that Bolt named Van Niekerk as his heir apparent.

There is a story that after his first World Championship victory, in 2015, Van Niekerks mother was the only person to meet him at the airport.

If he does the double in London and becomes the first person to achieve the feat since Johnson in 1995 you can bet there will be a few more to greet him.

Van Niekerk has little of the swagger and showmanship of Bolt. You wont see dance moves at the start line as his name is being called out.

In fact on Tuesday night, as he normally does, he merely held his hands together in prayer. Whoever he spoke to must have listened.

Nor will you hear bon mots that we have become used to from Bolt the Jamicans admission that he ate chicken nuggets all through the 2008 Olympics still stands out from Van Niekerk.

In place of Bolts cheeky chutzpah, there is modest politeness and prolific mentions of the Almighty from Van Niekerk. But one thing they do share is an ability to run darn fast.

And if things go to plan on Wednesday and Thursday, Van Niekerk will get ever closer to Bolts exalted status.

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Wayde van Niekerk, the anti-Usain Bolt, on way to athletics immortality - iNews