Derek Thompson: infamous promo video has had more than 230,000 views on YouTube

Edward Whitaker (racingpost.com/photos)

In 2013, an innocent promotional video designed to attract visitors to a hotel in South Yorkshire went viral when presenter Derek 'Tommo' Thompson put his own spin on it and turned it into an Alan Partridge-style production with elements of Benny Hill mixed in.

Beginning in the bar and dining room, our man toured the hotel before stumbling upon a pair of towel-clad ladies in a bathroomand ending up in a suite. The Partridgesque performance ended up with Tommo somehow sharing a bed with another two women in bathrobes.

The video, of the Crown Hotel at Bawtry, near Doncaster, may have lasted under a minute but it was quickly shared on social media and has hadmore than 230,000 views on YouTube. It was revisited more recently when Radio 1 DJ Greg James came across it in 2019. James particularly liked Tommo's opening line in the bar scene and took the story to a whole new, and much younger, audience.

Derek Thompson,presenter

Simon Mapletoft and his wife Jo asked me to do a promo video for the hotelas it's popular with Doncaster racegoers. There were ladies who worked there posing as guests during the filming, whichbegan when I walked into the bar and uttered the now-immortal words, 'Are you well? I thought you were!'. I don't know where that came from as there was no script and I thought nothing of it until later.

We did the video, which the hotel was pleased with, and I thought no more about it until about two years ago my daughter India shouted to me one morning and said I was on the Greg James show on Radio 1. I didn't even know who he was but listened in and heard him use my line, 'Are you well? I thought you were!' and he later rang me and said he was playing the Centaur after racing at the Cheltenham Festival and would I like to join him on stage.

Greg James: huge Tommo fan who invited him on stage during a Cheltenham Festival gig

I got in there in front of around 5,000 people and he put my line to music, which was unbelievable. Greg then came to Newmarket after the 2,000 Guineas and we did the same thing there. I was stunned when it came out and they were even asking for t-shirts with that line on it. It was mental.

Until it was forced to close for lockdown, people even used to send me videos of themselves going around the Crown Hotel impersonating me. They have had some great publicity out of it and if I don't have a room for life at the venue there is something wrong!

Simon Mapletoft, broadcaster

Basically, the owner of the Crown Hotel, Craig Dowie, is a good friend of ours and I've helped him out with PR over the years. He came up with this idea of a promo video to portray the place as THE racing hotel in Doncaster and thought that Tommo was the ideal man to front it. I produced it but if I said I'd scripted it that would be a lie and Tommo very much put his own spin on it. As soon as he walked into the bar and uttered that immortal line, 'Are you well? I thought you were!', the big fella had stamped his own comedy gold all over it.

Read more from our Magic TV moments series:

The legendary Peter Casey: 'I was aware he could say anything but I never thought he would say that'

Oli Bell: 'The Queen said to me you're the lunatic that ran on the track!'

Jim McGrath: 'It's one of those bizarre occasions I'll never, ever forget'

Luke Harvey: 'The cameraman followed me and I've never found out why!'

'He was a real showman and there was no-one before or since like him'

Rishi Persad: 'The thought in my head was 'holy s***, this is massive'

Derek Thompson: 'I simply assumed it was a woman and still laugh about it now'

Hayley Moore: 'It was a random thing to do. I didn't expect it to go viral'

Luke Harvey: 'It very soon dawned on me that I was part of television gold'

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'If I said I'd scripted it that would be a lie' - Tommo's words that went viral - Racing Post